BRX Pro Tip: Rank Your Top 100 Connections
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, you’re recommending that all of us take some time and rank our top 100 connections.
Lee Kantor: [00:00:14] Yeah. This is an exercise that we have our prospects or our new clients do, is, kind of put together that dream list. Within your network, who are those top 100 connections that you have and kind of put them in different tiers. Your number ones are your current clients, your current vendors, partners, referral sources. Your twos are your best prospects, the people you know and like you but they haven’t done business with you yet, but you’d like them to. And your threes are people who you think could benefit from your services, but they don’t like you or trust you enough yet. But they are, in your mind, good potential fits for doing business.
Lee Kantor: [00:00:55] And then, once you’ve determined the kind of top 100 dream list, now, reach out to each of those folks regularly. But, remember, each constituent should be communicated with in a slightly different manner. And the objective, though, is to move the threes to twos, the twos to ones, and the ones to either more business or more referrals. And then, just invest some time communicating and providing value to each of those groups so that they move from one tier to the next. And if you do this on a regular basis, you’ll be surprised on how much more business you’re going to get and how much stronger your brand is going to be.
