BRX Pro Tip: 2 Ways to Stay Top of Mind
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic: staying top of mind.
Lee Kantor: [00:00:09] Yeah, it’s important to stay top of mind, especially if you’re in an industry that’s super competitive and a lot of folks look like they do similar things. So, in order to stand out and to be the go-to, the one that people in your niche remember, you have to take the time and put in the effort to be there where they are, when they want to learn more.
Lee Kantor: [00:00:33] So, a couple of easy ways to do this, number one, start some sort of a newsletter, blog, podcast, something that happens on a regular rhythm, regular, predictable rhythm that comes out, and they can see your brand, they can see you’re smart, they can see some of the work that you’re doing, how you’re helping other people. Just reminding them all the time, “Hey, I’m still here. I’m still doing good work. People still like me.” That way, when they do have a need, they think of you.
Lee Kantor: [00:01:01] It’s important to just be in front of people because they’re not always ready to buy. And just because you’ve given them a message, and they’re not ready to buy, you don’t want them to forget about you. So, in three months, when they are ready to buy, that they think of you. So, you’ve got to do the work every single day to be ready when they’re ready.
Lee Kantor: [00:01:18] The second thing is to show up at events that your clients think are important. So, if your clients are going to certain conferences, tradeshows, events, it’s important that you’re there in some form or fashion to be there when they’re there because this event is important to them. And to see you there, it just cements that you’re a part of the ecosystem, that you’re a go-to person, you’re an indispensable part of the industry that you’re serving.
