BRX Pro Tip: Examine Touch Points and Remove the Friction
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think it’s important – and I know you do as well – that we periodically examine our touch points with our prospects, and our clients and even our own people. And we strive to remove the friction. Don’t you agree?
Lee Kantor: [00:00:19] Absolutely. It’s important to go through what a relationship looks like with your client. And then, just look at all of the different points where you interact with the client, and what you’re expecting the client to do, and what you’re expecting yourself to do. And go back and remove anything that can be a hassle or a headache for the client to do. If you can remove all of the hassles, and all the headaches, and all the friction you’re asking them to do, and give them more of what they like to do, and they want to do, and they getting the outcome they desire, and then they are doing less of the things they don’t like to do, you’re going to have a very happy client, one that’s not going to go anywhere. And hopefully, you’ll have that client for life.
