BRX Pro Tip: Getting Traction Hanging With the Right People
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, I know often we get focused and refocused on getting traction or feeling like we’re not getting enough traction. But one very important piece of that is just it’s hanging with the right people, isn’t it?
Lee Kantor: [00:00:20] Yeah, a hundred percent. I think that that’s an area that a lot of people don’t pay enough attention to. You might have the best service or product in the world, but if you’re not presenting it to the people who are the right people who aren’t your people, you may not be getting the traction that you want.
Lee Kantor: [00:00:37] My favorite example of this is something I read about Rolls-Royce. They used to appear at car shows, and they – because that’s where all the cars were. So, they’d be at these car shows and they’re like, “How come we’re not selling any cars? We have obviously the best car here. How come people aren’t buying our car?” And, probably it’s because they were among the most expensive cars there. So they said, “You know what? Instead of being at a place where there’s cars, even though we’re a car, why don’t we start appearing at places that have expensive items?”
Lee Kantor: [00:01:12] And so, they started appearing at air shows for private planes and yachts shows for large boats, and then all of a sudden their car was not the most expensive thing there. Their car was a super nice thing for people who have yachts and planes to also own, and they sold a heck of a lot more cars appearing at the plane show and the boat show or the yacht show or the air show than they ever did at the car show.
Lee Kantor: [00:01:45] So, remember to find your people. Your people might not be where you think they are at first, but they might be kind of next to an area that – you know, they could be part of another area that they are a subset of rather than the only thing there. So, think in terms of that and where else are the people that you want to hang out with hanging out and appear there.
