BRX Pro Tip: Finding Your True North
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about strategies, tactics for finding your true north.
Lee Kantor: [00:00:13] Right. This is very important in any business to really understand what the true north, the big why that you’re doing what you do, because once you’re super clear on your true north, then it’s easier to make decisions and prioritize what’s important because if it doesn’t align with that true north, then it’s not important, it shouldn’t be a priority.
Lee Kantor: [00:00:36] For example, Southwest Airlines, when they got started, the CEO said Southwest Airlines is the low-cost airline. And that was at the heart of everything they did. So, it was easy to make decisions once they were clear on that. So, then, if somebody came up to them and says, “Hey, we should do this,” and then he would just ask the person, “Well, does that help us become the low-cost airline?” it’s yes or no.
Lee Kantor: [00:01:03] In our business, we help our clients meet, build or deepen relationships with the people who matter most to them. So, every decision that we make about that should be around that sentiment. If it isn’t helping our clients build or deepen relationships with the people who matter most of them, it shouldn’t be a priority.
