BRX Pro Tip: How to be a Trusted Curator
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think you’re probably one of the best people on the planet to pose this question to, what thoughts do you have on how to be a trusted curator?
Lee Kantor: [00:00:16] Yeah. When there’s so much information coming at people from all different places to be the person in the niche that you serve that knows what’s what, who’s who, who are the good sources and who aren’t, that trusted curator is just critically important for any community builder. There’s just too much information. It’s overwhelming.
Lee Kantor: [00:00:37] Most people don’t know who their go-to resources are. And if you are a person that’s connected in your community and you are that go-to resource for knowing who the skilled people are, which businesses can deliver, you then get to be this indispensable member of your community. You’re that person that they’re going to call when they need something, and every professional service person would love to be that person.
Lee Kantor: [00:01:05] And this is really kind of the secret sauce and one of the competitive advantages that our studio partners have because they’re having meaningful conversations with a real diverse group of business community members. It’s not just in one area. They’re kind of meeting people across all industries and all niches. And that’s what makes them so valuable is connectors. They’re able to kind of match, make and say, “Hey, you should meet this person.” And it’s in a different industry that they, that person would never meet in a million years. But because our studio partners are so plugged in and know so many people in such variety of industries and businesses, they are able to make those kind of serendipitous like connections.
Lee Kantor: [00:01:52] So, our studio partners are, in essence, the curator for the business community in a lot of the cases. And it’s cool because since everything we do is published, anybody can really listen to the interviews on our website in any given market or niche and then listen and then they get to, because we’re kind of curating that for them as well. So, it’s a benefit in multiple layers and multiple areas.
Lee Kantor: [00:02:20] So, being a curator is an important component of a community. And if you get to be that curator, you have a competitive advantage.
