BRX Pro Tip: Turn Off the News
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here’s some good business advice, just probably good, solid life advice, turn off the news.
Lee Kantor: [00:00:14] Yeah. You’ve got to really understand the business model of the news the way that it is today, and it is not there to help you lead a more productive life. So, by paying a lot less attention to the news or even cutting out completely consuming the news, you’re going to find that, all of a sudden, you’re going to realize, “Hey, I wasn’t missing much.” Because anything that’s pretty important finds a way to you. You don’t need to be reading every news platform to find this information out.
Lee Kantor: [00:00:47] And number two, you’ll feel a lot less stress and pessimism about the world when you stop paying attention to the news. Because the news is business. Their business model, the media’s business model, is built on creating anxiety. That is how they wake up in the morning. That is what they’re trying to create every single day with every single post that they’re doing is to create some level of anxiety in you.
Lee Kantor: [00:01:12] And the more fired up they can get you, they know the more news you’re going to consume. And you’re going to get even more fired up because here’s another example of blah, blah, blah doing blah, blah, blah. And you know how much that bugs you whenever that happens. So, they just bombard you with this kind of negative information that is just built to get you fired up.
Lee Kantor: [00:01:35] And that way they can put more ads and they will sell more ads and they’re going to make more money for themselves. And they don’t care about your mental health. They don’t care about your kind of world view anymore. They just want you to have anxiety, have fear, and create a lot of emotion so they can sell you more ads. It’s just like the food companies put salt and sugar and crunch in food to get you to eat more food that isn’t great for you. It’s built for their benefit, not yours.
Lee Kantor: [00:02:07] And you’ve got to remember, and especially when it comes to news, if you don’t pay for something, then you are the product. If you’re the product of news, that means they are making money off of you by showing up there every day and getting fired up about whatever it is they’re telling you. The traditional news model is broken because it’s based on stirring up these negative emotions so that you keep coming back for more. They don’t care really about you at all. They just need you to show up there so they can sell somebody else an ad that you’re going to see.
