BRX Pro Tip: You Can’t Escape Uncertainty
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a lot of truths we’ve learned through the years of being in business, one of which is I don’t care how hard you try, you just simply cannot escape uncertainty.
Lee Kantor: [00:00:16] Right. In business, were always operating without all the information we need in order to make a permanent decision. That’s just the way it is. We like to think that today, because there’s a crisis, that this is new and unusual, but there’s a crisis every day. There’s always something going on. There’s always a million variables at play every single day. So, we like to try to take control and we like to pretend that we have some control. So, what we do, we do assessments, we do tests, we do pilots. So, that way, we’re checking to see what’s what. And sure, those activities give us some information, but it’s not perfect information.
Lee Kantor: [00:00:54] So, no matter what you know or how much you think you know, a better strategy is always take some action, learn something, tweak that until you eventually get to the result you were looking for. You cannot kind of go back in time. Tomorrow is a new day and things are going to change. They always change. That doesn’t change the fact that change is everywhere every day. So, of course, there’s uncertainty. There’s uncertainty every day. So, you just got to deal with it by taking action, learning, and moving forward and getting a little better every day.
