BRX Pro Tip: Undivided Attention – Another BRX Superpower
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee. I know I’m a little bit biased. I think there are a great many advantages to the way we approach serving people, helping people, and making money. But one of our superpowers is we really are able to create an environment where you garner undivided attention.
Lee Kantor: Yeah. And a lot of people are saying this is kind of the time where attention is the most valuable currency and the most valuable service or service you can provide your clients. And it’s something that people don’t realize how divided a person’s attention is. And when you’re doing so much of your work, if you just think about yourself, when you’re watching TV, you’re probably not just watching TV; you’re on your phone doing something else, and you’re listening to something else. So, your attention is constantly being divided.
And one of our superpowers at Business RadioX, especially in a studio, is that we have the ability to – I don’t want to want to say force because that’s too strong a word and it happens voluntarily – we can capture our clients’ and their clients’ and their guests’ attention, and we have their undivided attention for the time they’re there. When we go into a studio and we put headphones on everybody, and we teach them how to speak into the microphone, and they can hear everybody’s voice so clearly in their headphones, they are not on their phone, they are not on their laptop, they’re not listening for why is the dog barking. They have their attention just focused in on the person speaking.
And this is one of the most effective tools to prospect for new clients. And if you have a way to get their undivided attention, you have something that nobody else has. And that’s what we deliver to our clients day after day. When they bring guests into the show, we have their undivided attention. They are only listening to the voice of our clients and the voices of each other. And it’s just a really difficult thing to capture. In today’s world, there’s not many activities you can be doing where you capture somebody’s undivided attention.
This is one of the main benefits that partnering with us delivers time and time again to our studio partners and to their clients. We teach them how to capture the undivided attention of the people who mean the most to them. When you’re interviewing your best prospects or your referral partners in a Business RadioX studio, you are going to get their undivided attention. I promise you, there will be no multitasking, there will be no looking at their phone, there will be no playing with their dog, they’re not going to be playing some video game. They are going to be looking you in the eye and listening and hanging on every word that’s being said. Undivided attention is so scarce nowadays, but it happens every single day in the Business RadioX studio. So, if you want the undivided attention of the people who matter most to you, please connect with the Business RadioX studio partner, and we’ll show you how to get that.
