BRX Pro Tip: Upselling
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about this concept of upselling, particularly in our environment.
Lee Kantor: [00:00:10] Yeah, upselling is a great way to offer an existing client more stuff. And as they are your client, you’re getting to know them pretty well, and you can ask them and you can see for yourself what other service that ties into what you’re doing everyday or what your super power is, what can they benefit from. So, upselling helps, believe it or not, in customer retention because you’re adding more and more value for your customer, so they’ll probably stick around, and you become stickier because you add more tentacles into their world. So, to replace you, now, they have to replace multiple services that you’re providing for them.
Lee Kantor: [00:00:48] So, in our case, some of the upsells or logical upsells are you can add social media amplification to their work. You can add some PR stuff. You can add some interviewing of their existing clients or of their staff testimonials. There’s lots of things you could be doing by using the toys that we have at our disposal to upsell them to more services. You could do conference work. You can show up at a trade show on their behalf. There’s lots of things you could be doing to help them become more successful and that deliver the stuff that they need that only you can give them. So, don’t be afraid to upsell. There’s a lot of opportunities.
