BRX Pro Tip: 5 Free Courses to Upskill Your Online Marketing
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, upskilling your online marketing.
Lee Kantor: This a great time when it comes to learning. There are so many opportunities for folks to get more skills when it comes to, especially, online marketing. Here’s five places to go where you can get some more classes, you can learn more, you can get certifications. These are all things that can help you, especially if you’re young and you’re trying to kind of change careers or just get deeper into a marketing career. But here’s some places you can go.
Lee Kantor: Number one, Google has an Academy. Google has some learning online classes where you can learn about AdWords, you can learn about all kinds of Google things. So, you can go to Google and they have free courses. Meta, which is Facebook and Instagram, they also have free courses you can take. LinkedIn has some courses, some of them are free, some of them you have to pay for.
Lee Kantor: Four, TikTok Academy, that’s another one where they have a bunch of classes to be good at TikTok that will help you kind of up your TikTok game. And lastly, and probably most importantly, is HubSpot, which is a great tool, that allegedly in talks with Google to be bought. But HubSpot is another place where you can go, and they have a ton of free courses where you can become a ninja at HubSpot, and then you can use those skills to get more clients depending on what your career is.
Lee Kantor: So, those are five places you can go. There’s a lot of other places. A lot of the email marketing or email marketing automation tools have free courses that you can take to become a ninja in them, so you can check that out as well. But these free courses typically have some sort of certificate or certification of completion. And then, you can put that, add that to your resume or add it to your skills on LinkedIn, and it’ll help you maybe get hired.
Lee Kantor: So, those are places I would look if I was in marketing, especially, and/or if I wanted to get into marketing, I would start kind of stacking some of these skills and some of these certifications in order to make myself more marketable.
