BRX Pro Tip: Using Events to Grow Your Business
Stone Payton: And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about using events to grow your business.
Lee Kantor: Yeah. Most of our work, obviously, is done in studio in real life, in real time, and we use having a show as a great way to meet clients, meet prospective clients, help our clients meet prospective clients. But other ways to kind of leverage the platform and the fact that you’re in the media is to create events built upon your show, or having a show, or having a studio. Some ideas are meetups, meetups for sponsors only, meetups for guests only, mixers where it’s just casual, kind of hanging out and having a few drinks with past guests. Some other things you can do is co-brand, a talk. We’ve done that before. Got a thought leader on a topic, and then had them come and speak at an event. We’ve done fireside chats where we’ve interviewed maybe micro celebrities in the market.
Lee Kantor: But these are great things to do to kind of just expand the breadth and reach of your show into other areas. And you are the media. We are the media. So, the media kind of can easily turn into an event, not just a show. And it’s a great thing to be doing that you can promote before and after your show. You can really get a lot of social media juice out of having an event and it brings people together. People like to be see, and meet, and kind of cross-pollinate with other people in your connections and your relationships. So, having an event is a great thing to do. Even if you do a once a year, it’s great. It’s worthwhile,. But it can be something that’s an additional revenue stream if you do it right. There’s lots of ways to leverage it. So, I’m a big fan of having events and just making it part of the way you serve your community.
Stone Payton: Well, we have a client in the Sandy Springs studio who really opened my mind to this and my eyes to this who does a breakfast. And I forget what the rhythm is, but it’s, at least, twice a year. But I think it might be quarterly where he invites past guests to come to a really nice breakfast at a place called the Georgian Club, which is a local club for us. It’s one of those dining clubs. It’s a first-class event. They absolutely love it. It allows them to meet each other. And he’s the one that got everyone together.
Stone Payton: And so, I’m learning from our clients, particularly this one, how powerful that can be. And as you know, Leon, I’ll share with people here in this tip, I’m going to bring back something I did years ago when I was more in the consulting profession. And I’m going to do twice a year, I’m going to do a beach house and a mountain house for a select group of people. And that actually is beyond client nurture. That’s actually going to be revenue-generating.
Stone Payton: But there’s so many opportunities that you can utilize events to do anything from just nurturing existing relationships all the way through to creating new ones and making new revenue. And, also, with that corona thing, I realized and I saw that same client, by the way, did a webinar. I think he had 56 of his past guests attend a webinar. So, there’s virtually no end to the kinds of events you can create that help people feel and stay connected and serve your mission.
