BRX Pro Tip: Using the Service You’re Selling
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let’s chat a little bit about the virtue of actually using the service that you’re selling.
Lee Kantor: [00:00:14] Yeah. I think that’s one of the biggest benefits at Business RadioX, is that we are actually using the service that we recommend our clients use. And by doing that, we’re able to kind of show our prospective clients where they are in our sales process, so they can see themselves using the same sales process with prospective clients on their own. And, by using the service, we’re walking the walk. We’re not just talking the talk.
Lee Kantor: [00:00:42] If we get clients by inviting prospects on radio shows, then it makes sense that the system really works. If we were getting clients by running Facebook ads, it wouldn’t make sense to sell radio shows if we need to buy Facebook ads to get clients. That doesn’t make any sense. Why would someone buy our service if we’re using a different service to get our own clients?
Lee Kantor: [00:01:06] So, I think there’s some integrity and there’s some kind of proof that our thing works by actually using the thing that we sell to help ourselves sell. So, I think that it’s worth investing in clients that use your service to get their clients to show them some love by using their service that whatever they sell in your business if that’s viable as well. So, I think it’s important for everybody to help everybody else out by each of us using the services that we sell to help each other kind of grow each of our businesses.
