BRX Pro Tip: Values are Verbs
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you have suggested that values are verbs.
Lee Kantor: [00:00:12] Yeah. I think this is a common misconception that people have about foundational values like love, trust, respect. These things, you can’t just say, I love someone or I trust someone or I respect someone, and you can’t use it as a noun. In order to really have those foundational values, you have to look at them as verbs. They are not nouns. These values are not passive things that happen by themselves. They require action on your part all the time. These are not virtues that you do one time and then you’re done. They require daily effort every single day.
Lee Kantor: [00:00:49] People won’t love you, respect you or trust you just because you ask them to. You have to earn those things by behaving in a manner that demonstrates your trust, love and respect. You have to build those virtues through daily action. And remember, it’s fragile. It takes a long time to earn those attributes, but it doesn’t take nearly the amount of time to lose them.
