BRX Pro Tip: The Value of Being the Voice of Business
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about the actual value of being the voice of business.
Lee Kantor: Yeah, I think this is one of those sneaky differentiators that we offer to our clients that separates us from pretty much everybody else that’s in this business. The value of being known as the voice of business for your clients is so important, because when your clients have a show with us that serves the ecosystem that serves them, this differentiates them from everybody else, all their competitors. They are no longer just a vendor. They become the media for their niche. They get access to things that other people in their industry don’t get access to. They get status. They get a credential. They get all the benefits that being the media provides.
Lee Kantor: And it’s important for you to remind your clients to lean into this new positioning. And it’s hard for some of them. They have a difficult time separating their show from them. But the more they can lean into their show, then the better off their business is going to be because being the voice of business through their firm sponsorship of that show is going to be one of the most valuable things that we are providing to them, and it’s something that can’t be taken for granted.
Lee Kantor: And believe me, if they choose not to do the show again, they’re going to start missing it pretty much immediately because they’re no longer going to be invited to get this kind of access to conferences and events. They’re no longer going to get quick phone calls returned from their prospective clients. So, it’s important for them to understand the value, and it’s important to understand if they don’t have this, then they’re not going to get some of the goodies that come from being the media.
