BRX Pro Tip: Some People Are Always Waiting
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’ve seen a lot in the last, what, 15, 20 years of doing this work at Business RadioX. But one of the things that I’ve seen over and over, I mean, some people, it seems like they’re just always waiting.
Lee Kantor: [00:00:20] Yeah. There are a lot of people that are always waiting for something to happen before they can do the thing that they know they should be doing right now. You know, how many people have we talked to that says, “Like, I’m going to invest in a radio show when I get a couple more clients,” or, “I’m going to do marketing when I get a couple more clients,” which ironically is doing the show and doing the marketing is supposed to help you get more clients. But they’re afraid that they’re not going to get the ROI, that it’s not going to work. So, they hesitate and they do nothing and they just keep the status quo.
Lee Kantor: [00:00:56] And then, the ones that are successful truly understand that they will get the most ROI when they invest in themselves. And the reason you get more ROI when you invest in yourself is because you can control how that investment is used. It’s not something that you just set it and forget it. By investing in yourself, you have a lot of control over the outcome because you can do more. You can make one more call. You can send out one more piece of content.
Lee Kantor: [00:01:30] But if you continually choose not to invest in yourself, it’s probably because you’re afraid of something. And usually, you’re afraid that if you do everything and it doesn’t work, that somehow that you failed. And that’s what holds people back is that fear of failing and they’d rather fail of not having tried because in the back of their head they go, “Oh. Well, it would have worked if I would have done A, B, or C.” So, they’re afraid to do A, B, or C to really test the thesis if they’re good enough to get the success they dream of. And this is their hedge in case it doesn’t work out. And, what happens is that typically it’s holding them back and they never get the outcome they desire because their fear is holding them back.
Lee Kantor: [00:01:30] So, my recommendation is be bold, take action, invest in yourself, and just enjoy the journey. I mean, it may not – the outcome may not be what you think it is, but it’s going to be a journey worth going on.
