BRX Pro Tip: Relationships are About We Not Me
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, everything we do is so focused on making better connections, building stronger relationships. But relationships really are about we, not me. Speak to that a little bit.
Lee Kantor: [00:00:19] Sure. Everything we do, we’re trying to have the client, or the guest, or whoever we’re serving have overwhelming wins. The relationship can’t be about what’s in it for me. It has to be, what can I be doing to help my partner thrive and exceed their expectations? It can’t be one sided where only I win, because then the relationship is not going to work. And a lot of folks, I think, spend a lot of time worrying about what they’re going to get out of it. And not thinking hard enough about how can I do whatever I can do to make sure my client wins tremendously, so it’s a no brainer that they’re going to resign with me, it’s a no brainer they want to continue working with me, and it’s a no brainer that they can become a customer for life. If both parties aren’t winning, the relationship just cannot last. So, everything you do, you should be doing in order to serve your client to make sure that they win.
