BRX Pro Tip: 2 Questions Your Website Must Answer
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, when it comes to crafting an effective, productive website, there are probably a lot of considerations, but there are absolutely two questions that your website must answer.
Lee Kantor: [00:00:19] Yeah. You have to be pretty direct about this and you have to be pretty obvious about this. This shouldn’t be hidden with creativity and cleverness. It should be really obvious and simple for the people coming to your website to find.
Lee Kantor: [00:00:32] But two of the questions your website has to answer are, number one, What problem does your service solve for your ideal prospect? Does it save them time or does it make them money? That problem has to be there and the answer to it also has to be there.
Lee Kantor: [00:00:48] And within that answer, the other question your website must answer is, Why are you uniquely qualified to solve their problem? And this is an area where testimonials work, case studies work, and that will be a lot more persuasive than you just telling them how great you are, or how long you’ve been doing this, or how many years of service that your whole team has had. That stuff doesn’t matter.
Lee Kantor: [00:01:16] The people coming to your website are searching for answers to basic questions, and if they don’t have a satisfactory answer, they are not going to contact you. More and more people are relying on websites just to do their first line of defense when it comes to research. So, your website has to answer those questions. What is it the problem you solved and why should they pick you. If they don’t get that answer, if it’s not crystal clear, they will not contact you. They’re just going to just move on to another website that can possibly help them solve the problem they’re looking to solve.
Lee Kantor: [00:01:53] So, focusing on the basics and then add all that jazz hand creativity to it after. But you’ve got to answer these basic questions if you want any traffic and any kind of success coming from your website.
