BRX Pro Tip: Weekly Planner Playbook
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I know that you have a real talent for planning out your day, your week, your month. How do you handle your weekly and monthly planning in terms of running a Business RadioX studio?
Lee Kantor: Yeah, it’s important to understand that Business RadioX has been doing this for a long time. We’ve kind of figured out some best practices, and I thought it would be important to share some of, the kind of, some of the things that successful studio partners are doing.
Lee Kantor: And a key part about this is they’re doing this relentlessly. They’re not doing this once in a while. They’re not doing this when they think of it. They’re not doing this when they have a lull in their business. They’re doing this kind of work relentlessly.
Lee Kantor: And the way I think we should start is with some sort of a focus of the week, a theme for each week. And in our business, there are some key themes that you have to do relentlessly, and those are prospecting, retention, reactivation, follow-up, planning, auditing, connecting, inviting, meeting, selling, and sharing. Those are the activities that successful Business RadioX studio partners do relentlessly.
Lee Kantor: And the way that I would recommend doing this is you just kind of plug them into your calendar, create specific activities and tasks throughout the week that touch on all these important themes. And if you’re doing this kind of work relentlessly, you’ll always have a flow of prospects coming into your pipeline. You’ll have happy customers because they’re going to be successful, and they’re going to refer you to new customers.
Lee Kantor: Some of the kind of needle-moving activities in our business are booking guests who fit sponsor profiles. I mean, you have to relentlessly be booking guests to your house show that is going to move the needle in your business. That’s a must-have. That’s non-negotiable.
Lee Kantor: You have to relentlessly make connections between people in your network, with your clients, and with their best prospects. You have to be a connector. You have to constantly be looking at your guest list and saying who should know who, and you make those connections. That makes you invaluable, that makes you indispensable.
Lee Kantor: You have to relentlessly schedule meetings with prospective sponsors and referral partners. You have to ask a person to buy something relentlessly. This is not sometimes. You have to be asking people to buy something. If you’re not regularly asking for a sale, you will never sell anything.
Lee Kantor: And it’s important to follow up with past guests. Rekindle those relationships. Everybody in our network, if they’ve gone through a show they had a good experience, they’ll take your call. They’ll meet with you again. So follow up with past guests.
Lee Kantor: It’s important to meet new power partners and influencers. Get them on shows. Have follow-up conversations with them, that you have an unlimited supply. If you’re in the Business RadioX business, you can get to pretty much anybody you want to get to.
Lee Kantor: It’s important to have a system in place that allows you to share your content. Tag the guests on LinkedIn. Connect with the guests on LinkedIn. Your LinkedIn profile – you should be building LinkedIn connections just on steroids if you’re with Business RadioX. There’s no excuse not to have thousands, if not tens of thousands of LinkedIn connections if you’re a part of Business RadioX. You can build those connections so easily just by inviting them on shows, just by sharing their content, and tagging them.
Lee Kantor: And then also, it’s important to sprinkle in some surprise and delight. What can you be doing to, you know, with somebody you’ve met to make their day a little better? And then also you want to be capturing testimonials. So many people had good experiences by coming on a show. Capture some of that goodwill. They’re happy to do this. And go through all your guests and ask each one of them to nominate another guest. That’s going to keep your pipeline full forever.
Lee Kantor: And then another thing that our good studio partners do is they hold their existing clients accountable for guests. They’re constantly asking their sponsors of shows. Is that guest going to move the needle in your business? Holding our sponsors accountable for guests is an important part of our job, and the successful studio partners don’t shirk that responsibility because that’s part of the value they add, is by holding their clients accountable for the quality of guests that they’re bringing on.
Lee Kantor: So if you do these kinds of activities relentlessly, you’re going to have a successful Business RadioX studio in your community.
