BRX Pro Tip: What Do People Value
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this afternoon. Lee, a lot of times selling involves a great deal of asking questions and getting answers. But one of the things that we have to get answered, one of the questions we need to be asking ourselves is, what do people really value?
Lee Kantor: [00:00:22] Yeah. You’re finding a lot of people nowadays are valuing convenience over everything. You know, these people are looking for some magic pill that solves whatever ails them. And in our business, that person might be the one that’s like, “Hey, I’ll pay for a service that automatically spams all of my LinkedIn contacts to try to sell them something.” And we’re all bombarded with those LinkedIn messages. As soon as somebody connects with you, in two seconds, they’ve sent you a note trying to sell you something.
Lee Kantor: [00:00:52] And other people don’t value the convenience. They’d rather kind of enjoy the journey. They value the work. They value the relationships. In our case, those are the people that are actually better fits for our service are the people that value relationships. Not that kind of spams lots of people. Our ideal client is someone that would pay for a service that allows them to create and build meaningful relationships at scale. That’s a good fit for us, not just anonymous relationships. So, you got to find your ideal fit and understand what it is that your prospect values the most.
