BRX Pro Tip: Why Do it Alone
Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, in your opinion, what is the downside or the opportunity cost of going it alone with a homemade podcast as opposed to joining a network?
Lee Kantor: Yeah, I think – look, going it alone works for some people. You know, a lot of this information, you can go on YouTube, you can get some information. None of this is a secret anymore. The cost of the equipment is minimal nowadays. The cost of signing up for one of these hosting sites is minimal for most people. But I think you’re really missing out if you don’t join a tribe of seasoned B2B podcasters who have figured something out. Because if you’re trying to do it alone, you’re not going to – you’re not going to know what you don’t know.
Stone Payton : So, I think figure – doing it by yourself gives you but in your mind, maybe some control and flexibility that you don’t have. But joining a community like Business RadioX can really accelerate your growth and provide valuable resources, and offer opportunities that might be difficult to access if you do it on your own.
Lee Kantor: At Business RadioX, we have a very collaborative environment. We’re very generous when it comes to sharing expertise, and that can help you navigate some of the challenges that you’re going to face more effectively. And potentially, you’re going to achieve success a lot faster than you would if you were doing this by yourself.
Lee Kantor: When you’re part of a Business RadioX network, you get access to an established platform and a brand that gives you access to collaboration and support from industry leaders, as well as access to so many resources and tools that’s going to give you an edge when it comes to, you know, making your mark and your community, as well as it’s going to accelerate your growth. This is going to give you access to more reach, more visibility, and some unique monetization opportunities that you wouldn’t get if you were doing this by yourself.
Lee Kantor: And then plus, it doesn’t even include all of the professional growth you’re going to get when you’re surrounded by people who have been involved in this work for almost 20 years. We’ve figured out a lot of stuff, and we have a lot of scar tissue, and we can save you from going down a lot of dead ends that you don’t have to do.
Lee Kantor: So I would definitely, if you’re thinking about doing this – sure, do some research. Try it on your own for a while. But I think you’re going to be more successful faster if you find a tribe of people that believe what you believe and you want to make a difference in your local community, a tribe like Business RadioX.
Stone Payton : Yeah. I mean, for all the reasons you just mentioned, the answer is the simple three words for me, speed to revenue, and avoiding putting your brand in jeopardy.
