BRX Pro Tip: Why Podcasts Are So Popular
Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I am not complaining even a little bit, but why do you suppose podcasting has become – and podcasts – are so popular these days?
Lee Kantor: I think that what podcasts do, it really aligns well with what listeners are valuing today. Today’s listeners value content that’s tailored to very specific interests and identities. And when you’re listening to a podcast, it feels more like a community than just kind of a media. This fosters connections over shared passions, and listeners feel like they’re active participants, not just passive consumers.
Lee Kantor: People are so hungry for this authentic human connection. And just think about how they’re listening, they’re usually with headphones, they’ve usually blocked out all the other things that are going on. And they might be doing something like walking on a treadmill or going for a walk, but what’s in their ears is the podcaster talking, whispering right into their ear.
Lee Kantor: So, podcasts are typically more conversational, they’re unscripted, they’re intimate than other media. The format lets the host share stories or struggles or expertise in an authentic voice. This type of intimacy is making listeners feel like they know the host, this builds trust and builds connection. And when the content aligns with a passion or identity, you know, this can feel like a lifeline to some folks, especially for first generation entrepreneurs.
Lee Kantor: So, podcasts are on demand and personalized. The listener controls what, when, and where they listen. It’s a gateway to real relationships. Podcasts are so popular today because they go beyond delivering content. They build community.
