BRX Pro Tip: 3 Tips for Getting the Why Right
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about getting the why right when you’re starting a B2B podcast.
Lee Kantor: Yeah. We deal with so many B2B podcasters that are frustrated with the lack of results they’re getting with their podcast, and I think a lot of it stems from the fact that they’re not getting the why right when they begin. And they have just kind of the wrong outcome they desire at the time and then they’re they get frustrated because they’re not getting the result that they dreamed of getting.
Lee Kantor: So, I think when you’re starting a podcast or really anything when it comes to B2B, you got to make sure you’re choosing a niche that aligns with your business superpower. If you’re not kind of in the realm of what your business does well, you’re not going to get a result that you’re happy with.
Lee Kantor: So, I think, first of all, you got to choose that niche very carefully and methodically. Secondly, I would define a clear purpose for your podcast and what value the people you care about most will benefit from it. So, you have to be clear on that going in or else, you know, if you’re not aiming at the right target, even if you hit it, you’re in the wrong spot. So, I would definitely get that right. And third, have a clear understanding of your target audience and the goals they have and the pain points they’re struggling with and make sure that you’re addressing those things.
Lee Kantor: So, you’ve got to be clear on what the purpose of the podcast is. You have to be clear and make sure it connects to your superpower. And you’ve got to really understand who your prospect is and the pain that they’re having so you can be addressing those things so that this content is valuable for the people you care about most.
Lee Kantor: So, if you do those three foundational things right, you’ll have a better chance of producing a successful podcast that’s going to achieve your ROI goals. And at Business RadioX, we spend so many years, now approaching two decades, in this space and we fixed a lot of broken B2B podcasts over those years.
