BRX Pro Tip: Achieving Word of Mouth Momentum
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, most of us in the professional services arena have come to really appreciate, and even wear as a badge of honor, this method of getting new clients called word of mouth. But to really get meaningful word of mouth momentum, have we cracked the code on that? What’s the best way to get that done?
Lee Kantor: [00:00:31] Well, I think you have to do it intentionally. I mean, if you really believe that word of mouth is critical to your success, then you better build into your service something that makes it easy for your clients to share what you’re doing for them. And you have to give them the tools to tell people about you. If you don’t have anything for your clients to be sharing or to let other people know how they’re benefiting, then you really should invest some time into coming up for something that makes it easy for them to do that. Because if you don’t have that kind of memorable piece of content or some sort of collateral or something that makes it easy for your client to share the work that they’re doing with you, then how can you get any word of mouth? There’s nothing to share. You’re not doing anything that’s shareable.
Lee Kantor: [00:01:23] So, if you’re not intentionally kind of building out some word of mouth tools for your clients and for your prospects to share, then you’re just hoping that people will discover you. And their hope is not the strategy. So, I think that you don’t want to be the best kept secret if you don’t have to be. So, make it easy for your clients to share some of the the work that you’re doing so that you can benefit and truly benefit from word of mouth.
