BRX Pro Tip: Are You Focusing on the Wrong Metrics?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I bet you, eight out of the last ten conversations that I’ve had out in the marketplace, the topic of metrics has come up. What is your take on metrics?
Lee Kantor: [00:00:19] I think metrics are important, but they can also be a trap. And a lot of times people are focused on the wrong metrics. And periodically, it’s a good idea to make sure that the number you’re paying attention to is delivering the outcome you desire.
Lee Kantor: [00:00:34] For example, there was a period I wanted to read more books, so that was a goal of mine. So, I started listening to audiobooks. I quickly realized that in an audiobook, you can increase the speed in which you listen. So, I increased the speed so I was listening to more books faster. So, I was checking that box, looking at how many books I’m reading. And it didn’t take long to realize that I wasn’t remembering much of any of the books that I was “reading.”
Lee Kantor: [00:01:00] So, was my objective to really read more books or was it to learn from the books that I was reading? The knowledge is really ultimately what I wanted. It wasn’t just to read more books. That wasn’t really the goal. It seemed like it was a good metric that would matter, reading more books would give me more knowledge. But in essence, I tried to optimize it and I wasn’t getting the knowledge that I wanted from the books. So, I went back to reading books the old fashioned way.
Lee Kantor: [00:01:31] And, you know, the same can work in weight loss. Do you want more steps or do you want less weight? You know, sometimes steps don’t equate to losing weight and you might have to increase the intensity. The same is true in sales. Do you want more leads or do you want more sales? A lot of times people focus in on more leads, so they’re getting a bunch of crappy leads that aren’t ever turning into sales, but they think they’re winning because they got a lot of leads. When, really, what they want is more sales and ultimately what they want is more profit.
Lee Kantor: [00:02:03] So, make sure you’re focusing on the right metrics if you want the results that you desire.
