BRX Pro Tip: A Day in the Life of Your Customer
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk through this idea of describing a day in the life of your customer.
Lee Kantor: [00:00:14] Yeah. I think a great exercise for you to do – and if you have a writer on staff, or in a previous Pro Tip, we mentioned hiring a writer or journalist student from a college – this is a great activity to document, and that’s a day in the life of your customer. Write a blog post or an article about what it’s like to do business with you. Interview a client, talk about how they kind of leverage what you do, your services, and what it’s like to work with you. And get into the weeds about this. Talk about is there anything they have to be doing on a regular basis to get the most out of your service? Is there anything you’re doing on a regular basis to help your clients get the most out of your service? Then, use this as a post on your blog or a page in your website.
Lee Kantor: [00:01:05] And then, this is a great tool in your sales process to give prospects an idea what they can expect when they work with you. This way, you can address a lot of their objections. You can kind of give them a feel. It’s social proof about how it works and how other people have leveraged what you do. And it’ll create some clarity around the promise that you’re promising, and how you actually deliver it, and the benefits that your clients are getting from working with you. So, I think this is a great activity. This day in the life of a customer is a post that everybody should have on their website. It should be in a blog. It should be used in your selling process.
