North Fulton Economic Alliance Launch with Rich Johnson (GNFCC 400 Insider, Episode 109)
Join Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce, as she sits down with Rich Johnson, the newly appointed Executive Director of the North Fulton Economic Alliance. In this episode, discover how this innovative public-private partnership is transforming economic development across six North Fulton cities through regional collaboration, strategic branding, and workforce development initiatives.
Learn about the Alliance’s three core focus areas: branding and marketing the North Fulton region, expanding the talent pipeline, and elevating regional economic development. Rich shares insights from his extensive background in corporate leadership and community development, explaining how the Alliance will support cities like Alpharetta, Roswell, Johns Creek, Sandy Springs, Milton, and Mountain Park in attracting businesses and talent.
Whether you’re a business leader, economic development professional, or North Fulton resident, this episode provides helpful details about how regional collaboration can drive economic growth and competitiveness in today’s business landscape.
The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.
Key Takeaways from this Episode
- Regional over competition: Six North Fulton cities collaborate instead of compete for business attraction.
- Three focus areas: branding/marketing, talent pipeline development, and economic development support.
- 80/20 funding model: private sector provides 80% of funding, public sector provides 20%.
- Infrastructure advantages: strong schools, fiber networks, GA-400 express lanes, and diverse housing options.
- Workforce development hire: Alliance will add a dedicated professional to address talent pipeline challenges.
- Long-term relationships: Focus on ongoing business support beyond initial recruitment efforts.
- Collective resources: Pooled funding enables trade shows and marketing campaigns cities couldn’t afford alone.
- Team approach: Collaboration among city, county, state, and utility economic developers.
Topics Discussed in this Episode
00:00 Introduction to the GNFCC 400 Insider podcast
00:30 Introducing the North Fulton Economic Alliance
01:30 Meet Rich Johnson, Executive Director
03:18 The Vision and Goals of the Alliance
04:15 Inspiration Behind the Alliance
05:46 The Importance of Regional Collaboration
08:35 Branding and Marketing North Fulton
10:22 Building a Strong Talent Pipeline
12:25 Supporting Economic Development
16:15 The Role of Collaboration and Partnerships
22:01 Future Plans and Expectations
25:13 Conclusion and Contact Information
Rich Johnson
Rich Johnson serves as the first Executive Director of the newly created North Fulton Economic Alliance (NFEA), a collaborative regional initiative under the Greater North Fulton Chamber of Commerce. In this role, Rich leads the effort to position Greater North Fulton as the Southeast’s premier location for business growth, talent development, and economic vitality. He directs the Alliance’s work to brand the region, implement a national marketing strategy, expand the local talent pipeline, and elevate regional economic development in partnership with business, government, and education leaders.
Prior to his appointment at NFEA, Rich spent over a decade with AT&T Georgia, most recently serving as Assistant Vice President of Legislative & Regulatory Affairs. In that role, he led AT&T’s statewide legislative and regulatory strategy, engaging with policymakers, regulators, and community organizations to advocate for key technology investments and infrastructure deployment. He also managed the company’s political giving and directed AT&T’s engagement with the Georgia General Assembly, Public Service Commission, and state agencies.
Rich brings over two decades of leadership experience in the public, private, and nonprofit sectors. A proven consensus-builder and strategic leader, he has a track record of aligning diverse stakeholders around common goals to drive meaningful impact for communities and businesses alike.
A native Georgian, Rich is a graduate of the University of Tennessee-Knoxville with a B.A. in Political Science. He remains actively engaged in civic leadership, currently serving on the boards of the University System of Georgia Foundation and the Georgia Partnership for Excellence in Education. His previous board service includes Georgia 811, the Georgia Emergency Communications Authority, the Greater North Fulton Chamber of Commerce, Fulton County WorkSource, the Regional Business Coalition, and the Georgia Hispanic Chamber of Commerce.
Rich and his wife, Allison, a public school educator, reside in Milton, Georgia, with their two children. They are active members of Birmingham United Methodist Church.
About GNFCC and The GNFCC 400 Insider podcast
The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.
The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.
As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.
GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.
For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.
