How to be more authentic when networking – Strategies to use at the next business networking event

March 4, 2024 by Amanda Pearch

Brews with Bros Podcast

How to be more authentic when networking - Strategies to use at the next business networking event

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Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

How to be more authentic when networking,

Strategies to use at the next business networking event.

In this conversation, Lou Samara shares his journey from law enforcement to business development and offers insights into authentic networking. He emphasizes the importance of being genuine and building relationships based on trust and mutual interest. Lou provides practical tips for developing networking skills, including crafting a concise message and practicing conversations. He highlights the value of connecting with others and helping them achieve their goals, which ultimately leads to personal and professional success. The conversation covers various topics related to personal development, networking, and business success. Lou recommends two books for personal development: ‘Think and Grow Rich’ by Napoleon Hill and ‘How I Raised Myself from Failure to Success in Selling’ by Frank Bettger. The importance of listening in networking events is emphasized, with Lou sharing the advice of having two ears and one mouth for a reason. The conversation concludes with Lou offering encouragement and highlighting the value of networking groups.

Takeaways

Authenticity is key in networking and building relationships.

Developing networking skills takes practice and genuine interest in others.

Crafting a concise and compelling message about yourself is important in networking.

Networking is about building trust and adding value to others.

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Co-Hosts This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS – Managed IT Services and Cybersecurity and Ty Keller with Country Wide Mortgage

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How to Find and Target Your Ideal Customers – Brews with Bros Podcast

November 4, 2023 by Amanda Pearch

Brews with Bros Podcast

How to Find and Target Your Ideal Customers - Brews with Bros Podcast

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How to Find and Target Your Ideal Customers

With the constant changes in digital marketing, it can be challenging for businesses to cut through the noise and connect with their ideal customers. That’s why I had the opportunity to speak with Chris Thomas, founder and CEO of Yonder Agency, to get his strategic insights on marketing in today’s landscape.

Right off the bat, Chris emphasized the importance of truly understanding your target audience. As he put it, most businesses know their “Yeti” (their ideal customer) is out there, but struggle with how to find and attract them.

A key strategy Chris recommends is leveraging data to build detailed customer profiles. As he explained, when someone visits your website or clicks your ads, you can collect data to identify who they are and what interests them through pixels and tracking codes. Your marketing then becomes about tailored messaging to each segmented audience rather than blanketing everyone with generic ads.

Chris gave the example of how Nike relentlessly markets to customers known for buying their products. When you’ve purchased Air Jordans in the past, they’ll flood your feed with ads for new releases because the data shows you’re a prime target. But it goes deeper than demographics – they understand your interests and behaviors.

But beyond just collecting data, you need to do something meaningful with it. This is where retargeting comes in – sequencing personalized ads and touchpoints to guide potential customers down the sales funnel. Something as simple as a customized postcard can capture attention in a sea of digital overload.

Chris explained that while branding campaigns on platforms like Facebook are great for awareness, you need a strategy to drive conversions. Combining brand and conversion ads allows you to attract interest and direct it towards a specific goal.

What struck me most from the discussion was the need for patience and persistence when launching campaigns. Chris advised resisting the urge to constantly shift strategies and give messaging time to optimize. He shared a story of a client ready to pull the plug after two months of limited results, but conversions poured in during month three as the targeting and creative aligned.

While the fast pace of technology provides challenges, solutions like Google’s Performance Max ads and AI tools like ChatGPT make it easier than ever to get results from your marketing. Chris believes we’re only scratching the surface of what’s possible.

For service businesses targeting local audiences, Chris recommended focusing on Google Business Profile and search engine optimization. By becoming a verified business and publishing optimized content, you can stand out from the competition vying for those critical keywords.

The key takeaway for me was the need to deeply understand your audience and meet them where they are. While the tactics will continue evolving, meaningful connections with your “Yeti” will drive business success now and in the future. But it requires data-driven strategy and relentless testing to find what resonates.

Chris emphasized that marketing today is incredibly complex, but resources exist to help navigate the landscape. By tapping into the knowledge of experts and AI tools, there are no excuses left – only opportunities to grow by leveraging data to engage your ideal customers.

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Connect with like-minded individuals, share your thoughts, and stay updated on our latest content: Brews with Bros Facebook Group https://www.facebook.com/groups/brews...

Co-Hosts This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS – Managed IT Services and Cybersecurity and Ty Keller with Country Wide Mortgage

Engage & Share: Enjoyed the episode? Please drop a like, leave a comment with your thoughts, and share the wisdom with your network!

Podcasts partner: Amanda Pearch

How to Create Craveable Content to Market Your Brand– Brews With Bros Podcast

September 29, 2023 by Amanda Pearch

Brews with Bros Podcast

How to Create Craveable Content to Market Your Brand– Brews With Bros Podcast

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Creating Craveable Content to Market Your Brand

In today’s episode, we are thrilled to have Amanda Pearch Marmolejo, the Owner & President of Forsyth Business Radio X, share her wealth of knowledge on creating standout content and establishing your brand as a market expert through online content creation!

About Amanda Pearch Marmolejo: Amanda specializes in professionally producing, distributing and marketing podcasts, that not only make your brand stand out but also connect you with potential new clients. With years of experience in communications, she reveals what makes content craveable and how to leverage this medium for success!

In this Episode, You’ll Learn: The secrets behind creating content that stands out, how to establish yourself as a market expert through online radio, the essential strategies for connecting with potential new clients, along with insights and anecdotes from Amanda’s extensive experience in content creation.

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We hope this episode with Amanda Pearch Marmolejo offers you valuable insights and strategies for content creation and online radio branding. Thank you for tuning in, and we look forward to seeing you in the next episode!

Co-Hosts: This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS and Ty Keller with Country Wide Mortgage.

Brews with Bros is a Production of Forsyth Business RadioX

Brews with Bros chat with Amanda Pearch

September 7, 2023 by Amanda Pearch

Forsyth Business Radio

Brews with Bros chat with Amanda Pearch

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Dmitriy Teplinskiy & Ty Keller

Co- Founders of Brews with Bros

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This episode is presented by:

Podcasts by Amanda Pearch

Jennifer Haezebrouck of Bank OZK, Melanie Zeman of North Georgis CFO’s & Tyler Nelson of 680 The Fan

July 7, 2022 by Amanda Pearch

Forsyth Business Radio

Jennifer Haezebrouck of Bank OZK, Melanie Zeman of North Georgis CFO's & Tyler Nelson of 680 The Fan

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Tyler Nelson of 680 The Fan, Melanie Zeman of North Georgis CFO’s &

Jennifer Haezebrouck of Bank OZK

Jennifer Haezebrouck VP Commercial Banker at Bank OZK

Specializing Business development professional with a proven track record of successfully building customer relationships. Along with experience in client relations, marketing, customer service, and lending, Jennifer is a highly motivated self-starter. Passionate about her community & clients ensuring their growth and success.

Melanie Zeman Founder of North Georgis CFO’s

Melanie has over 25 years of successful leadership guidance and knowledge as a financial executive. Her experience as a high-level Controller and CFO has made her a strategic visionary with sound technical skills, analytical ability and strong operational focus. The North Georgia CFO’s team is well equipped and ready to assist.

Tyler Nelson Director of Corporate Partnerships at 680 The Fan

Dickey Broadcasting is a locally owned business. They pride themselves on is being marketers and brand builders through the magic of sports talk radio.

Tyler has been with 680 The Fan for almost 5 years and is an Atlanta Native. Prior to his work with 680, he was in the craft beer industry.