Celebrating an Award-Winning North Fulton Franchisee, with Gloria Mattei and Sergio Pacheco, Nothing Bundt Cakes, Alpharetta/Milton and Sandy Springs (GNFCC 400 Insider, Episode 92)
Host Kali Boatright welcomed Gloria Mattei and Sergio Pacheco, the award-winning owners of Nothing Bundt Cakes in Alpharetta/Milton and Sandy Springs to this edition of the GNFCC 400 Insider. During this insightful discussion, Gloria and Sergio shared their journey transitioning from the corporate world to franchise owners. Their perseverance and diligence helped them win the International Franchise Association’s recognition as a Franchisee of the Year in 2023 despite initial challenges, including receiving a rejection letter from their franchisor when they first applied. This couple also won a Circle of Honor award in 2023, given the top franchise in the Nothing Bundt Cakes system. The discussion further highlighted their active involvement in the Greater North Fulton Chamber of Commerce and other community initiatives, and their commitment as small business owners to provide high-quality service and opportunities to their employees and the community.
The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton studio of Business RadioX®.
Gloria Mattei and Sergio Pacheco, Nothing Bundt Cakes, Alpharetta, Milton, Roswell, and Sandy Springs
Gloria Mattei and Sergio Pacheco are the owners of Nothing Bundt Cakes Alpharetta, Milton, Roswell as well as a newly acquired store in Sandy Springs. Nothing Bundt Cakes reintroduces an old family favorite—the Bundt cake—with a light, moist taste and fresh, clean look that appeals to all ages. Each 8” and 10” Bundt cake features custom concept cake decorations that are smart, contemporary, and fun to enhance any occasion, large or small, in a wide range of cake flavors and sizes. Nothing Bundt Cakes celebrates the very heart of true hospitality, where all are welcome, and no one is a stranger. Each thoughtful detail of the experience, from the heartfelt welcome at the door to remembering the customer’s favorite flavor, has been naturally embraced at Nothing Bundt Cakes
Nothing Bundt Cakes is not in the cake business; they are in the “joy-giving” business. Their mission is to come up with unique, valuable solutions to every guest celebration need.
Their journey out of the corporate world and into entrepreneurship started when Gloria met the Nothing Bundt Cakes (NbC) brand back in 2010, during one of her many business trips to California. A friend from Texas who was very familiar with the brand introduced her. She came home to tell Sergio, her husband, “I think we found the business,” and her husband said, “Are you crazy? You don’t even cook!”
Her first thought after knowing the brand, was, “There is nothing like this in Georgia.” One year later, the first NbC store opened in Sandy Springs, and Sergio got to taste the product, at his own Christmas housewarming party. At that point, he said, “You are on to something. Let’s start the research process.” What started as simple franchise research in January 2011 resulted in the opening of the 2nd NbC store in Georgia, store number 83 for the franchise system. They opened their doors in December 2013. They just celebrated their 10th anniversary on December 13, 2023.
In March 2022, Gloria and Sergio were approved to open their second bakery. However, destiny and serendipity had other plans. Gloria had a strong relationship with the owner of the first store in GA (Sandy Springs), and that owner reached out to Gloria as soon as she was approved for her second bakery and said, “I want to retire, and I don’t want to sell to anyone but you.”
Gloria and Sergio expanded their market by taking over the Sandy Springs bakery in June 2022 and are now proud owners of bakery #1 and #2 in Georgia, proudly serving the GA 400 North Fulton Corridor.
Gloria, Sergio, and their NbC family are proud to bring joy to their community and truly live the experience of how “cake changes everything.” Gloria and Sergio opened their business with a big dream. That dream is their why: the dream of building a platform for her son, who is in the autistic community. He could either be able to perform in it or prove that he, and other kids like him, can function and have a role in the community.
Gloria and Sergio have seen their business grow not only as a platform for their son, but also for their daughter and many other individuals, including other special needs young adults in the community. That accomplishment is proudly the one they are most proud of.
Topics Discussed in this Episode
About GNFCC and The GNFCC 400 Insider
The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.
The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.
As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.
GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.
For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.
