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Amirakal Marketing

We talked about marketing your business with Amirakal Marketing’s Brandon Adams and Your Video Viewer’s Louis Rosas. Amirakal Marketing offers a full suite of services for businesses seeking to increase their brand awareness in the community, including PR, promotional products, logo design, marketing services, videography, and others.

Brandon explained how Amirakal Marketing created their unique name by combining the names of his children, playing on the fact that he views them as miracles. We talked about how the company started out focusing on providing promotional products as a business, but saw an opportunity to expand on that as customers asked if they could help in other aspects of marketing.

Since expanding to be a full-service marketing and PR company, Amirakal Marketing has worked with numerous well-known celebrities, helping them craft their logos and market themselves and their work. The firm has worked with notables such as Tony Terry and Tanya Bush.

Your Video Viewer is a software company that gives companies who post video and podcast content online the ability to get user information for everyone who accesses these files. Their platform provides subscribers IP address, email address, and often, phone numbers for each person who clicks the links to check out posted content. The business can then follow up with those users with more direct communication and calls to action.

Your Video Viewer provides its users with a CRM platform through which they can push information to consumers of their video and audio content, whether it’s hosted on Your Video Viewer’s platform or on the company’s website/social media.

Special Guests:

Brandon Adams, Founder of Amirakal Marketing

Brandon Adams of Amirakal Marketing

Louis Rosas of Your Video Viewer

Health Connect South

Healthgrades

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Healthgrades

This week, Diana and I sat down with Dr. Brad Bowman and Nickey Scarborough, of Healthgrades. They’re a healthcare IT company that provides several valuable services to the community at large as well as to the healthcare industry. One of Healthgrades’ core offerings relates to transparency and healthcare consumerism. When you need to find a physician to address a particular health need from primary care to a specialist, the company’s website allows the patient and/or their family to conduct a search of their database.

The Healthgrades platform utilizes a number of available data sources to compile a match score that gives a measure of confidence a particular physician has sufficient experience and positive outcomes to be considered as a viable option for providing your care. You can search by provider name, specialty, condition, or procedure, along with location/radius.

Your results will give a list of possible providers, each with a rank for volume of this given procedure they’ve performed, along with a report of any sanctions or board actions that have been taken. Similarly, Healthgrades provides prospective patients with access to outcomes and patient satisfaction data across the gamut of service lines and procedures they offer. Patients can review a given hospital’s rank and compare it to the national average for that procedure.

But, these useful services are only scratching the surface for what Healthgrades is able to do for health systems and hospitals. The company is able to use a wide array of readily-available health and consumer data for patients in a given service area to give valuable predictive insights around outcomes for a given health problem. Things such as number of rooms in your home, whether it’s rented or mortgaged, how financially stable a family is, along with buying habits combined with numerous other data points can give surprisingly accurate pictures of what a given population’s tendency toward ER re-admissions or poor outcomes/compliance with care.

Through an engagement with Healthgrades, using their population analytics, a health system can be very strategic in their marketing efforts to help make that revenue spend be far more likely to help the system achieve its goals and deliver a higher level of care/outcomes.

Special Guests:

Brad Bowman, MD, Chief Medical Officer, of Healthgrades