consumer packaged goods Archives

Ofer Yourvexel, Pepperi

October 26, 2021 by John Ray

Business Leaders Radio

Ofer Yourvexel, Pepperi

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Ofer Yourvexel, Pepperi

On this edition of Business Leaders Radio with host John Ray, Pepperi Co-Founder and CEO Ofer Yourvexel discussed his company’s work with medium to large consumer packaged goods, health & beauty, and other brands, and the success of the Pepperi platform in supporting and driving B2B sales both online and in-store. Yourvexel shared why Pepperi’s mobile component is so vital for the success of their customers, the flexibility of the platform, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Pepperi

Pepperi is an omnichannel platform for both online and in-store B2B sales and retail execution. With over 1000 customers in more than 65 countries, Pepperi provides consumer goods and brand manufacturers, distributors, and wholesalers with a comprehensive solution to increase sales figures, reduce inefficient processes and speed up operations.

Combining sales force automation, retail execution, route accounting and B2B eCommerce in an integrated out-of-the-box solution, their customers rely on Pepperi to plan, execute and analyze their B2B omnichannel sales:

• Online/offline order taking made easy with e-catalogs, trade promotions and full customer data

• Retail execution app for in-store auditing, merchandising and replenishment

• Direct Store Delivery and van sales powered by a route accounting app for iOS and Android mobile devices

• Web and mobile B2B eCommerce enables buyers to order anytime from anywhere

• Central management streamlines omnichannel operations across customer touchpoints

Pepperi’s enterprise-grade platform integrates seamlessly with ERPs such as SAP Business One, SAP Business ByDesign, Oracle, Microsoft Dynamics, Microsoft Nav, NetSuite, and many others, making data fully accessible to field reps and buyers on all devices, on and offline.

Company website | LinkedIn | Twitter

Ofer Yourvexel, CEO & Co-Founder, Pepperi

Ofer has 25 years of experience in international marketing, sales, business development, and management.

He was formerly an executive in multiple Nasdaq companies such as Jacada (JCDA) and Amdocs (DOX).

Questions and Topics

Tell us about your solution
Who are your customers?
Why do B2B brands and wholesalers need your solution if they can sell D2C (direct to consumer) or on marketplaces?
We see a lot of M&A in the CPG industry, especially in the Food and beverage. How does it impact you and F&B companies?
Tell us about your most successful implementation
Who are your competitors?
What’s the role of mobile in B2B sales?
Any crazy customer requirements you ever implemented?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Kate LaBrosse, LaBrosse Consulting and Brand Builders

August 10, 2021 by John Ray

Minneapolis St. Paul Business Radio

Kate LaBrosse, LaBrosse Consulting and Brand Builders

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Kate LaBrosse, LaBrosse Consulting and Brand Builders (Minneapolis-St. Paul Business Radio, Episode 16)

Kate LaBrosse with LaBrosse Consulting and Brand Builders is passionate about teaching natural, mission-driven brands how to build a business centered on their “why.” She does so from the wealth of her business experience and her own personal journey to holistic health. Kate and host John Ray discussed her client work, success stories, her new initiative called Brand Builders, and her book, This is Me, Bipolar-Free: Heal Your Mental Illness & Create Your Authentic Life. Minneapolis-St. Paul Business Radio is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

LaBrosse Consulting

Kate’s team is made up of industry veterans with decades of combined experience; holding key positions as national retail buyers, broker & distributor sales execs and brand & sales managers.

They work with:

-Emerging brands in their exclusive Brand Builders program and retail incubation market – helping clients hack the system with a turnkey solution that gets them into retail stores more quickly with more support and less exposure to risk.

-With legacy brands or industry pros on custom, project-based work, including transformational executive coaching, new item innovation, social media build-out, team development, brand & sales strategy, and broker management.

-Or with retailers & industry associations on their goals around natural; including advising on POGs, category assortment, industry trends and marketing efforts.

Kate is committed to furthering the reach of the Natural Products Industry and educating people on the importance of natural foods & natural products as the foundation for true and lasting healing. This is why she started Kate LaBrosse Consulting and it’s the North Star, the compass, that drives her and her team. They view their work with their clients as sacred service because they know that helping just one brand have greater success, reach more people and execute on their mission is one step closer to a natural dominated retail market.

In addition to consulting services, Kate is an advocate for holistic healing and speaks and writes on alternatives to traditional treatments.

Kate LaBrosse website | Brand Builders | Facebook | Instagram

Kate LaBrosse, CEO and Founder, LaBrosse Consulting/Brand Builders

Kate LaBrosse, Founder and CEO, LaBrosse Consulting and Brand Builders

Kate LaBrosse is a Natural Products Industry expert having worked as a National Category Manager for National Coop Grocers, a Director of Sales for a CPG brand and as a Brand Manager & National Director of Sales for the largest natural broker in the US, Presence Marketing. In 2019, she founded Kate LaBrosse Coaching & Consulting, the only holistic firm for natural, mission-driven brands.

In 2020, she started the Brand Builders™ program and retail incubation market to provide hands-on strategy & execution support to founders and to build brand awareness for her clients. She is dedicated to furthering the reach of the natural industry across all sales channels because she believes in a world that doesn’t sell poison marketed as food.

In addition to her consulting work, she is an executive coach, motivational speaker and Amazon bestselling author of This is Me, Bipolar-Free: Heal Your Mental Illness & Create Your Authentic Life. She’s passionate about teaching others how to choose and create a life they love and holistic healing and believes that natural products and real food are the foundation to correcting a flawed system focused on illness management and aims to empower individuals to take responsibility for their own health.

Questions and Topics in this Interview

Filling our Q4 2021 Brand Builders Market Cohort
What it takes to build a successful CPG business
Why there is no one else who does what you do and how you’re different
What is holistic, transformative coaching & consulting?
Why your WHY is so important and how to use it to grow your business
Successes of your clients
Why MN is the next hub for natural CPG

Minneapolis-St. Paul Business Radio is hosted by John Ray and produced virtually from the Minneapolis St. Paul studio of Business RadioX® . You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Meg Levene and Scott Siegel, MomentumCPG

January 14, 2021 by John Ray

North Fulton Business Radio

Meg Levene and Scott Siegel, MomentumCPG

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Meg Levene and Scott Siegel, MomentumCPG (North Fulton Business Radio, Episode 321)

Sometimes emerging and even high-growth consumer packaged goods companies have product lines with lackluster sales. That’s where MomentumCPG comes in. MomentumCPG Founding Partners Meg Levene and Scott Siegel join host John Ray to discuss reasons why this occurs for even the best companies, and the experience and strategies they bring to the table to jumpstart sales. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Meg Levene and Scott Siegel, Founding Partners, MomentumCPG

Meg Levene and Scott Siegel are two of the four founding partners of MomentumCPG. The other two are Tim Byrd and Chris Cocca. MomentumCPG creates momentum for CPG (Consumer Packaged Goods) companies to reach next level sales.

They are Outsourced/Fractional Vice Presidents of Sales working with emerging and high-growth CPG companies. They help companies that are struggling to scale or grow in a competitive environment.

With over 120 years of sales and leadership experience, managing every channel, retailer, market, and category—they have worked with both the industry’s largest companies and small emerging brands.

Working with the leadership and sales teams, they create expansion strategies, new growth opportunities, and capabilities that focus on strategy, process, people, and partnerships.

Providing trusted leadership and industry experience, they help companies work smarter by developing a customized strategy and plan that will position companies to own their future.

To learn more please contact:

Meg Levine – 215-450-8612 or meg@momentumcpg.com
Scott Siegel – 978-881-4069 or scott@momentumcpg.com

Company website

Meg Levene

Meg spent her 25+ year career as a passionate sales leader and business builder in the consumer products industry. As an executive at P&G, Nielsen, Gillette, and J&J, she leveraged consumer and business insights to launch and build brands like Mach3, Tylenol, and Listerine worldwide. She led sales teams from 5 people to 500 people in the US, Canada, and the Caribbean. Meg also managed significant channels, including Food, Drug, Mass, and Club, and strategic customers, including Costco, Target, Meijer, CVS, and Ahold. In 2012, she joined Advantage Sales and Marketing, the largest outsourced sales agency in the U.S. where she helped over 100+ clients achieve double-digit growth. In 2019, Meg became a Certified Sales Consultant with Sales Xceleration, the pioneer in outsourced sales leadership.

Meg brings the experience of a Fortune 50 leader with the passion and resourcefulness of an entrepreneur. Today, she is focused on working alongside entrepreneurs to help scale the next generation of differentiated and high growth CPG businesses. When I am not helping my clients achieve breakthrough sales growth; she enjoys spending time with her husband and three teenagers, exploring the world from Salmon fishing in Alaska to Surf Camp in Costa Rica. These days, she spends my free time on my Peloton, cycling the hills and valleys of Vermont, and, when winter comes skiing the steeps.

Scott Siegel

Scott Siegel, MomentumCPG

Scott is a successful consumer products leader with broad experience that spans Fortune 500 to developing smaller brands and working with private equity backed small and mid-size organizations. As an executive at PepsiCo, Welch’s, and Keurig Green Mountain he leveraged his cross-functional experience to bring innovative solutions to brands, customers and building sales teams. Today, he is working with emerging brands creating winning sales strategies, sustainable sales processes, building teams and selling capabilities that allows entrepreneurs, owners, and leaders to focus on what they love most about their business.

Scott began his career as a Route Salesman for Frito-Lay. With 30+ years of progressive experience, he has held roles in national sales, field sales, operations, marketing, broker leadership, distributor management, DSD, omni-channel, and corporate strategy. He has proven success across a diverse set of organizations, channels, customers, categories and selling models with revenue responsibility from $5M to $3B.

Scott is a results-oriented, high integrity, creative and authentic leader who is passionate about driving growth, building teams, developing talent, engaging customers, and focusing on the fundamentals. His collaborative leadership style builds and strengthens internal and external partnerships to achieve long term growth and profitability.

Scott is involved in the community serving on the Education Committee for the American Foundation of Suicide Prevention, the Event Committee for XPX (Exit Planners) and as a Pitch Coach for TiE Atlanta.

He received a B.S. in Marketing from West Virginia Wesleyan and an M.B.A. from the University of New Haven. He is a former college soccer athlete, as the goalie for a nationally ranked team. He is an avid reader, and Yankee and Patriots fan. He enjoys spending time with his wife and four grown children.

Questions and Topics in this Interview:

Why did you start MomentumCPG?
When would a company need someone like you?
Who are your clients?
Can you tell me what services you provide to your clients?
What are some common mistakes you see clients making?
How do you engage a Buyer virtually?
What should you do if a Buyer won’t talk to you?

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.