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Ellen Adair Wyche with Womenetics, Mike Young with Web.com and David Hoff with Cloud Sherpas

September 17, 2013 by angishields

Burr Forman's Results Matter Radio
Burr Forman's Results Matter Radio
Ellen Adair Wyche with Womenetics, Mike Young with Web.com and David Hoff with Cloud Sherpas
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Results Matter

Lynn Hood, Top Kernel with Crackerjack Marketing, is our guest host for today’s program.

Ellen Adair Wyche/Womenetics FacebookLinkedin

Womenetics co-founder and Vice President of Programs, Ellen Adair Wyche, has always been motivated by the unique qualities of women in business, and it is her passion to develop a global platform to enhance women’s leadership. Driven by the belief that women’s full engagement is an imperative for economic prosperity and positive change, Womenetics’ mission is to develop, support and inspire female leaders to create an impact larger than individual efforts as they improve and enhance a company’s productivity and bottom line. The company is a certified B-Corp, recognized for its positive social impact in empowering and elevating women through programs, leadership development, business training, and compelling editorial content distributed across multiple live events and online.

Wyche joins Results Matter Radio Show to talk about creating shared value, a cutting-edge business strategy that Womenetics is exploring at their annual Global Women’s Initiative on September 25th at the Georgia Aquarium. Creating shared value, the disruptive business strategy of the 21st Century, weaves social needs into a better business bottom line. Womenetics’ focus will center on how companies can better utilize the talents of women to accelerate the benefits derived from shared value in order to help produce long-term solutions, recognizing the unique ways women are impacted by and can impact the world’s problems. Implementing creating shared value requires a blend of innovation, creativity, and willingness to accept risk. Each of these topics align with the current topics Womenetics educates aspiring female leaders through their online content and development events.

Mike Young/Web.com FacebookLinkedinTwitter

Mike Young is the Vice President of Marketing for Web.com, overseeing the Small Business Forum. Web.com, a leading provider of Internet services and online marketing solutions for small businesses, will host a free, interactive Small Business Forum designed to help Atlanta-area small business owners learn how to successfully increase visibility and market themselves online. The Small Business Forum will take place on Friday, September 20, 2013, from 7:30-10 a.m. EDT at East Lake Country Club in Atlanta.

Through Web.com’s agreement with the PGA TOUR and as umbrella sponsor of the Web.com Tour, Web.com developed the Small Business Forum as a benefit to small business owners in communities across the country. Key areas for discussion will include:

  • What are the elements of a great website?
  • How do I increase traffic to my website and to my business?
  • Is my website “working” for my business?
  • How do I market my business on Google, Facebook and Twitter?

To sign up for the Forum, please visit http://sbfatlanta.eventbrite.com/.

David Hoff/Cloud Sherpas Linkedin

David Hoff is a CTO and a co-founder of Cloud Sherpas. Cloud Sherpas is the two-time Google Enterprise Partner of the Year for Google Apps, a Platinum salesforce.com partner and the first ServiceNow partner to reach Preferred partner status globally. As one of the world’s leading cloud services brokerages we’ve helped over 5,000 customers adopt, manage and enhance cloud solutions from Google, salesforce.com, ServiceNow and other leading cloud vendors.

Tagged With: Crackerjack Marketing, David Hoff, Ellen Adair Wyche, Lynn Hood, Mike Young, Web.com

Lynn Hood with Crackerjack Marketing and Jennifer Copeland with Georgia PROBE

September 13, 2013 by angishields

Growth Matters
Growth Matters
Lynn Hood with Crackerjack Marketing and Jennifer Copeland with Georgia PROBE
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Lynn Hood/Crackerjack Marketing

Lynn Hood is the Top Kernel at Crackerjack Marketing, an integrated marketing firm that helps medical device, bioscience, high tech and business-to-business companies strategically position themselves and increase sales. Crackerjack is the answer for businesses that need a right-sized solution for their marketing, branding or public relations needs.

Lynn has more than 25 years of experience working with agencies and corporations in marketing and communications. Before founding Crackerjack Marketing, she was President of Hood Marketing Solutions for 20 years. Prior to that, Lynn was a senior writer for the Institute of Nuclear Power Operations (INPO) and served as Communications Manager for Oglethorpe Power Corporation. She has also worked with Liberty Life Insurance/Liberty Corporation, Southern Vital Record Center, Pearl River Basin Development District and the Appalachia Health Council, and began her career as a reporter for the Augusta Chronicle-Herald.

Jennifer Copeland/Georgia PROBE 

The PROBE College Fair tour is an annual tour of the state of Georgia by colleges and universities across the state and country. More than 150 institutions will participate in over 60 fairs throughout the state from September to November.

 

 

 

Tagged With: Crackerjack Marketing, Georgia PROBE, Lynn Hood, matthews consulting group, michelle matthews

Tricia Dempsey with Agile and Deleise Lindsay with Well-Change Group

March 1, 2013 by angishields

Disruptive Healthcare
Disruptive Healthcare
Tricia Dempsey with Agile and Deleise Lindsay with Well-Change Group
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Tricia Dempsey/Agile

Tricia entered the IT staffing industry in 1996, serving in a variety of recruiting leadership positions before starting Agile Resources in 2003. She has worked with clients from Fortune 100 companies to mid-market and emerging organizations. Tricia’s experience in technology staffing and professional services extends to industries including healthcare, financial services, media, technology, telecommunications, transportation, manufacturing, and more.

Tricia founded Agile at a time in her life when most people wouldn’t think of launching a company. She was in the midst of a battle against Stage 3 breast cancer. Through it all, Agile flourished – growing more than 400 percent in the last four years and was named the 3rd Fastest Growing Staffing Firm in the US by Staffing Industry Analyst in 2012. Additionally, Agile is a three time Inc 5000 Honoree.

Tricia’s commitment to Agile is matched by a passion for service to the Atlanta community. She is an executive advisor for the outreach committee of Women in Technology (WIT) and serves on the board of Komen for the Cure – Greater Atlanta Affiliate. In 2004, Tricia founded Agile on the Green, the Atlanta technology industry’s premiere golf charity. Benefitting the Susan G. Komen for the Cure Foundation, Agile on the Green has raised over $170,000. Tricia and Agile have been widely recognized for community impact with honors and awards including: * 2012 Metro Atlanta Chamber of Commerce Business Person of the Year Finalist  * Sixth fastest growing women-owned company in Atlanta, 2011 * Top 10 contingency staffing firms in Atlanta, 2010 * 2007 GWEN Award for driving business results and community change * 2009 and 2011 Turknett Leadership Nominee * Enterprise Woman of the Year Finalist in 2009 * 2007 Atlanta Business Chronicle “Top 40 Under 40” Award.

A native of Wilmington, Delaware, Tricia was a basketball scholarship recipient and Academic All-American. She graduated Summa Cum Laude from Georgia State University with a B.A. in Education and later earned her M.S. in Education at the same university.

Tricia lives in Cumming with her husband, Jeff and daughter, Catherine. The Dempsey family enjoys spending time together boating on Lake Lanier and are avid fans of Georgia Tech football.

Read / Download AGILE Thought Leadership Series White Paper Here:

Top 5 Health IT Skills for 2013 White Paper

 

Deleise Lindsay/Well-Change Group

Deleise A. Lindsay is the founder and managing principal of Well-Change, a boutique management consulting firm that equips leaders and managers to achieve business objectives during a time of change. While other consultants may practice purely from theory, her approach is based on many years of experience helping organizations avoid the impact of mismanaged change. Her unique value proposition is one of a consultant to senior management and an advocate for the employees during times of change.

Deleise’s most impactful change initiative was leading the beta testing and ultimate conversion of a manual system of client record keeping and delivery to an automated system that was later adopted by the entire industry.

To make a difference in closing the gap in the Health IT workforce, Deleise is leveraging her culmination of experience through such organizations as Georgia HIMSS, TAG Health Society Board of Directors, Healthcare Business Women’s Advisory Board, Gwinnett Tech HealthIT Advisory Board, the Metro Atlanta Chamber Workforce Subcommittee and moderator/co-chair for the Health IT Leadership Summit. Deleise also serves as adjunct faculty for the Southern Polytech’s Accelerated Health IT certification program teaching the section on “Emerging Careers in Health IT”. She is the Chair of TAG’s Health IT Job Fair for 2012 and 2013.

Prior to founding Well-Change, Deleise was vice president of F&H Solutions Group, a startup management consulting firm affiliated with Ford & Harrison, LLP, an employment and labor law firm.

Previously, Deleise was the district managing consultant for DBM, a global transition management firm, where she led a high impact team of professionals that provided consulting services to a variety of Fortune 500 organizations in five Southeast markets.

Deleise has also served as an international recruitment specialist for a healthcare company and as a member of the corporate human resources team for First Union Bank in Charlotte, N.C. As an entrepreneur, she owned and managed a retail establishment.

Media outlets such as the Wall Street Journal, CBS Marketwatch, USA Today Online, and National Public Radio (NPR) have solicited Deleise’s input and directly quoted advice as a nationally recognized expert in transition services. With her engaging and thought-provoking style of presentation, she is also a well-sought-after speaker on transition and change management topics.

With a personal mission to “encourage and motivate” individuals to discover and follow their passions, she found one of her most rewarding experiences was placing students in academically supported internship and co-op positions during her five-year tenure with the Indiana State University Career Center, her alma mater where she received both a bachelors and masters degrees in education.

Tagged With: Crackerjack Marketing, Deleise Lindsay, Lynn Hood, Tricia Dempsey, Well Change Group

A.B. Short with Encore Professional Services and Kurt Tarter with Anew Medical

February 22, 2013 by angishields

Disruptive Healthcare
Disruptive Healthcare
A.B. Short with Encore Professional Services and Kurt Tarter with Anew Medical
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A.B. Short/Encore Professional Services

A.B. Short served as CEO of MedShare from 1998 to 2011. He co-founded the non-profit organization in Decatur, Georgia. Under his guidance, MedShare has evolved into one of the leading medical supply recovery organizations in the United States. To date, MedShare has donated over $60 million worth of medical supplies and equipment to economically developing countries around the world.

Recently he founded Encore Professional Services, Inc., a firm that offers consulting services to non-profits. Short has a B.A. and a Master’s in Sociology from Mississippi College and a Master’s of Divinity from New Orleans Baptist Theological Seminary.  He resides in Covington, Georgia.

Kurt Tarter/Anew Medical

Kurt Tarter is the Founder of Anew Medical, a device reprocessing company that has established strategic partnerships with multi-billion dollar companies to grow earnings rapidly.

Since 1981, Kurt has been involved in the healthcare industry representing Baxter Healthcare the first 15 years of his 30 year career and establishing strategic relationships with other Titans of the industry such as Allergan, Medtronic, B&L, Medline, Pharmacia Upjohn & Professional Hospital Supply as part of his entrepreneurial enterprises.

Kurt and his wife Susanne, who is an attorney, have both lived in Atlanta since 1984 and have 5 children. Meredith 24 is working on her Master’s degree at Alabama; Mallory 22 is a senior at UGA and has accepted a position with North Point Community church upon graduation; A.J. 21 attends Perimeter College, Julia 18 attends Georgia College and State and Elle attends Georgia Tech.

Tagged With: Crackerjack Marketing, Encore Professional Services, Kurt Tarter, Lynn Hood

Rebecca Hood with Portland VA Medical Center

February 15, 2013 by angishields

Disruptive Healthcare
Disruptive Healthcare
Rebecca Hood with Portland VA Medical Center
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Rebecca Hood/Portland VA Medical Center

Rebecca Hood is a Research Assistant with the Portland VA Medical Center at Oregon Health & Science University. Her duties include: studying potential Parkinson’s therapies in a progressive mouse model of Parkinson’s disease in both young and aged mice; performing motor behavioral testing of mice to evaluate efficacy of treatments; using immunohistochemical techniques and stereological cell counting to measure  neurodegeneration; measuring neurotransmitter enzyme, neurotransmitter transporter, and neurotrophic factor expression by immunoblotting; utilizing genetic mouse models to study possible risk factors of Parkinson’s disease; developing diolistic labeling technique of medium spiny neurons to assess dendritic spine density.

Rebecca earned her bachelor’s degree in Biochemistry and a certificate in Biopsychology from Georgia Institute of Technology.

Tagged With: Crackerjack Marketing, Lynn Hood, Portland VA Medical Center, Rebecca Hood

Susie Brown with NeuroScience Foundation

February 1, 2013 by angishields

Disruptive Healthcare
Disruptive Healthcare
Susie Brown with NeuroScience Foundation
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Susie Brown/NeuroScience Foundation

Susie Brown is the First Executive Director of the NeuroScience Foundation and has over 25 years’ experience working with non-profit organizations. Susie obtained her Masters of Health Science in Administration from Wichita State University and began her 20 year career with the United Way in 1985.

Most recently, Susie held positions with New York Urban League and Center for Children’s Initiatives.

Tagged With: Crackerjack Marketing, Lynn Hood, NeuroScience Foundation, Susie Brown

Stacy Williams Shuker with Down South Innovation

January 25, 2013 by angishields

Disruptive Healthcare
Disruptive Healthcare
Stacy Williams Shuker with Down South Innovation
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Stacy Williams Shuker/Down South Innovation

Stacy Williams Shuker has been a part of Atlanta’s innovation community since 2006. She started out as a scientific advisor in an intellectual property law firm and community volunteer. In her role as Director of the Center of Innovation for Life Sciences, she pioneered the use of social media in economic development. As Director of Partnership Development for Georgia Bio, she initiated an industry outreach program, which resulted in several multi-billion dollar companies visiting our research universities. Her new partnership development firm, Down South Innovation, connects large pharmaceutical and medical device companies with academic and emerging company resources across the Southeast.

She has chaired and served on several committees with the MIT Enterprise Forum of Atlanta, Georgia Bio and the Metro Atlanta Chamber of Commerce. She is also a big fan of StartupLounge – an Atlanta based organization that pairs emerging companies with qualified investors. Dr. Shuker will be devoting her professional volunteer efforts to making the Southeastern region a thriving ecosystem for innovation and commercialization.

Tagged With: Crackerjack Marketing, Down South Innovations, Lynn Hood, Stacy Williams Shuker

Prem Bhatia with Cooleaf

January 18, 2013 by angishields

Disruptive Healthcare
Disruptive Healthcare
Prem Bhatia with Cooleaf
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Prem Bhatia/Cooleaf

Prem Bhatia is a Co-Founder of Cooleaf, an Atlanta based company focused on building a health and wellness platform for individuals, employers, and fitness providers. Cooleaf takes a different approach to corporate wellness by actually allowing employees to drive the program. By getting real people engaged in doing real-life activities, Cooleaf has found employees responding and even asking for more.

Before Cooleaf, Prem lead business development and strategy initiatives at RelayHealth and has a background in health care payments and benefits from his time at American Express.

 

Tagged With: Cooleaf, Crackerjack Marketing, Lynn Hood, Metro Atlanta Chamber of Commerce, Prem Bhatia

Social Media and Healthcare

January 15, 2013 by angishields

Burr Forman's Results Matter Radio
Burr Forman's Results Matter Radio
Social Media and Healthcare
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Lynn Hood/Crackerjack Marketing

Lynn Hood is the Top Kernel at Crackerjack Marketing, an integrated marketing firm that helps medical device, bioscience, high tech and business-to-business companies strategically position themselves and increase sales. Crackerjack is the answer for businesses that need a right-sized solution for their marketing, branding or public relations needs.

Lynn has more than 25 years of experience working with agencies and corporations in marketing and communications. Before founding Crackerjack Marketing, she was President of Hood Marketing Solutions for 20 years. Prior to that, Lynn was a senior writer for the Institute of Nuclear Power Operations (INPO) and served as Communications Manager for Oglethorpe Power Corporation. She has also worked with Liberty Life Insurance/Liberty Corporation, Southern Vital Record Center, Pearl River Basin Development District and the Appalachia Health Council, and began her career as a reporter for the Augusta Chronicle-Herald.

Lynn is active in a number of organizations that support Atlanta’s growth:

• Founding member of SEMDA (Southeastern Medical Device Association) and remains on the Board of Directors after eight years. This is the seventh SEMDA Conference she has worked with.

• Chair of the Marketing Committee for three years for the Health IT Leadership Summit, and served as Director of the inaugural Intel Innovation Award program for the 2011 Summit.

• Board of Advisors – TAG Health Society

• Board of Advisors – Metro Atlanta Chamber, involved with HIT and Medical Device subcommittees

• Board of Directors – Women in Bio – Atlanta Chapter

• Marketing Chair – Clinical Trials in Georgia Conference [Read more…]

Tagged With: Crackerjack Marketing, Lynn Hood

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