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Business Beat

Dale Hughes and Lindsey Hughes, Apotheos Coffee/ Every Day People Group

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Frazier & Deeter’s Business Beat: Dale Hughes and Lindsey Hughes, Apotheos Coffee / Every Day People Group

Dale Hughes and Lindsey Hughes from Apotheos Coffee joined host Donna Beatty of Frazier & Deeter on this episode of Business Beat. They discussed how Apotheos Coffee started and the values and mission that drive their family-run business, Every Day People Group. Dale explained the unique roasting process that sets their coffee apart, emphasizing that they avoid over-roasting to ensure the best flavor. Dale and Lindsey discussed the origins of their partnership with Walmart, their first unit in Walmart’s Alpharetta store, and their plans for the expansion of units inside Walmart stores, beginning in the state of Georgia. They shared their goal of providing high-quality, craft coffee at a fair price that supports and brings people together.

Business Beat is presented by Alpharetta CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®

Apotheos Coffee & Apotheos Roastery

Apotheos Roastery began as a dream between community changemakers who set out to reinvent the Enlightenment-era coffeehouse and a coffee philosophy steeped in over thirty years of experience.

Their name is derived from “apotheosis,” a word that suggests elevating something to its most divine form. They chose it to remind themselves to elevate what they do and treat it as sacred. By approaching their roasted and cold-brew coffee with obsessive care, they infuse it with significance.

By continuing to be hands-on in their communities, Apotheos sheds light on the beauty of what can be achieved together. And by getting to know each person who drinks their roasts, they illuminate the connections between them all.

Through their craft, Apotheos aims to bring the artisan, the consumer, and the community together to share one experience: A nice cup of coffee.

Company website | Facebook | Instagram

Dale Hughes, CEO, and Lindsey Hughes, COO, Apotheos Roastery and Every Day People Group

**Lindsey Hughes, COO, and Dale Hughes, CEO, Apotheos Roastery and Everyday People Group**

Dale Hughes is CEO of Everyday People Group which includes the Apotheos Roastery. Lindsey Hughes is COO and General Counsel at Every Day People Group.

For the last decade, Dale Hughes has worked in his family businesses in Kennesaw, Ga., as they have developed historic properties, created live/work environments, and invested in community-based businesses focused on craft and people.

The family of companies that make up Every Day People Group equally play a part in fulfilling the Hughes’ vision of community and service, all while creating the highest quality craft products and environments and empowering the artisans, entrepreneurs, and dreamers behind them.

Website |Dale’s LinkedIn | Lindsey’s LinkedIn

Topics In this Interview:

01:16 The Origin Story of Apotheos Coffee
04:17 The Art and Craft of Coffee Blending
05:14 The Philosophy of Everyday People Group
09:25 The Dynamics of a Family Business
16:26 The Journey to Partnering with Walmart
20:33 The Future of Apotheos Coffee in Walmart
24:52 Understanding the Importance of the Four Ps in Business
25:14 The Role of Promotion and Community Engagement
25:23 The Power of Reviews and Customer Satisfaction
25:43 Adapting to Different Demographics and Cultures
26:18 The Influence of Sam Walton and Walmart’s Roots
26:51 The Journey of a Small Business with Walmart
27:40 The Expansion of Stores and Locations
32:10 The Importance of Freshness and Quality in Products
36:00 The Creation and Variety of Sinful Syrups
39:09 The Introduction of Friskets and Future Plans
40:39 How to Connect and Find Apotheos Coffee

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers, and acquisitions, and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

As a Partner in Frazier & Deeter’s Tax Practice, Donna Beatty brings extensive experience in professional tax and accounting to the firm. Her expertise includes providing comprehensive tax planning, review, advisory and compliance services to closely held businesses, high net-worth individuals and professional services groups. She also has experience consulting with small businesses on financial software.

Donna has worked with clients in a variety of industries that include real estate, construction, manufacturing & distribution, retail, professional services, technology, entertainment and family-owned businesses. She specializes in helping law firms and real estate investment groups with complex tax matters. Her expansive industry knowledge allows Donna to provide background insight into an evolving market. She has successfully represented clients with the Internal Revenue Service in Washington, D.C.

Donna prides herself on her solid professional relationships with clients and thrives on learning and fulfilling her clients’ needs and expectations. Until 1994, she was a Principal at FD, before moving on to become a Partner at a small local accounting firm. Donna rejoined the firm in January 2010 to better serve the needs of her clients.

You can find Frazier & Deeter on social media:

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An episode archive of Frazier & Deeter’s Business Beat can be found here.

Gwinnett Studio

Legacy Gifts: Should You Include Your Charities In Your Estate Plan?

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Millie Baumbusch, Shari Martin, Dale Hughes, Lula Dawit, Craig Frankel

Dale Hughes/Jeremiah

Originally from Albany, Georgia, Dale grew up “all over” as his father was a career military man, so he thrives in new situations, embraces diversity and ideas, and loves taking on a challenge.

A graduate of Emory University (B.B.A., Accounting) and The University of Georgia School of Law, Dale has been working with businesses of all sizes—including some of Georgia’s most respected companies—for 30 years in the roles of providing legal counsel, advising private shareholders, managing real estate initiatives, and serving in various corporate capacities. He was managing partner for the Atlanta office of the national law firm, Dow Lohnes. He was a Senior Vice President at Cox Enterprises where he worked with the legal department, the real estate department, the family office/foundation and the energy department during his time at Cox.

Now, he and his wife, Cindy run a family business named Jeremiah that focuses on historic buildings, community projects including new business incubation and mentoring. Among their incubation investments are community restaurants, a soccer company and a learning and work performance software company named one of the “Coolest New Businesses in America” by Business Insider. In their real estate and consulting efforts, they focus on renovation and revitalization in historic downtown areas. He also has taught Business Law and Business Ethics as an Adjunct Professor. His priority, however, is family and he is very proud of his three children: Lauren, Lindsey and Luke. Dale is also a mentor to individuals and businesses and has a love for investing in others through volunteering in programs with focuses on the needs of our local communities and individuals. His favorite pastime is driving around in his truck with his daughters’ dogs, Scout and Lucy, thinking about ways to grow and build community.

Lula Dawit/Woodruff Arts Center

Lula S. Dawit was born and raised in Gainesville, Florida and moved to Atlanta in 2010 after completing her JD and Masters in Taxation from the University of Florida. Lula is the Director of Planned Giving for the Woodruff Arts Center. Prior to joining the Woodruff Arts Center, Lula managed Spelman College’s planned giving program. Prior to Spelman, Lula worked as a wills, trusts, and probate attorney in Atlanta.

Lula is an active member of the Fiduciary Planning and Taxation sections of the Georgia Bar. She was a member of the 2014 LEAD Atlanta and is president of the Bernard A. Zuckerman Museum of Art’s advisory board at Kennesaw State University. On her spare time, Lula enjoys reading, camping and visiting national parks

Shari Martin/Cobb Community Foundation

After five years on its Board of Directors including one as Board Chair, Shari B. Martin stepped into the role of Executive Director of the Cobb Community Foundation (CCF) in 2017. Shari’s personal passion is to help others to help others, a phrase which has also become the mantra for CCF.

Shari’s background of 30 years in the wealth management industry provided a firm foundation for her to lead this growing community foundation. She began her career at SunTrust when it was still known as Trust Company Bank in 1986, served as Regional Manager for Synovus Trust Company, then ended her wealth management career as a Principal with Diversified Trust Company. It was there that she learned about the Cobb Community Foundation and the impact it is having in the region. Shari remains a member of the Atlanta Estate Planning Council and is also now a member of Marietta Kiwanis.

Shari was raised in Atlanta and obtained her B.A. from Furman University in Greenville, SC. She has resided in Atlanta since college. She has two grown sons, Michael and Matthew Harvey, of whom she is immensely proud, and is married to the love of her life, Tom Martin. Shari and Tom are active members of North Point Community Church.

ABOUT GASLOWITZ FRANKEL, LLC:

Gaslowitz Frankel is an experienced trial practice firm specializing in all aspects of complex fiduciary litigation throughout Georgia and the Southeast. With a focus on representing individuals, companies, banks, and fiduciaries in dispute involving wills, estates, trusts, guardianships, businesses, and securities law, their experienced and highly qualified litigation attorneys have tremendous credentials and a proven history of success.