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Elizabeth Gordon interviews Kaira Sturdivant Rouda, President of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs

February 17, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Kaira Sturdivant Rouda, President of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs
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Kaira Sturdivant Rouda, President of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs

Kaira Sturdivant Rouda, president of Real Living and creator of the Real Living brand, is passionate about entrepreneurism, marketing and the power of women in the workforce and beyond.

A published author, journalist, marketing executive and business owner, she built her career by working in marketing for national brands and large regional advertising agencies.

While maintaining her own writing business, she became the vice president of marketing for an Inc. 100 national franchisor, where she found her passion for franchising as a means to entrepreneurial business ownership.

In 1997, she entered another field filled with entrepreneurs – residential real estate. She launched the nationally award-winning Real Living brand in 2002, now among the fastest-growing franchise companies in the country and making a dramatic impact in an industry in flux.

Kaira was recognized in Entrepreneur Magazine’s Top 50 Fastest-Growing Women-Led Companies list. Real Living was also recently named one of the 50 Fastest Growing Companies in central Ohio.

In this Chic Perspective, Kaira talks about putting the Real You in your business, bringing your authentic self and thus your joy to work with you and creating a business through vision, strategy and culture that allows you to achieve your dreams.

Tagged With: elizabeth gordon, Entire Episode, Entrepreneurs, kaira rouda, real your incorporated, Women in Business, you inc.

Elizabeth Gordon interviews Michelle Briody, author of 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women on the Chic Perspectives Show

February 17, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Michelle Briody, author of 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women on the Chic Perspectives Show
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Today on the Chic Perspectives Show, I got to chat with Michelle Briody, author of 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women.

Along with her co-author Nada Jones, Michelle founded an innovative fashion business in 2001 that showcased emerging women designers and their products in the fashion, beauty and lifestyle markets and gave women outside of NY and LA access to the latest trends.

Having worked with hundreds of emerging women-owned companies, Nada and Michelle decided to write a book to empower other women to go after their dreams and do so in a smart and organized fashion that would lead them to success, while bypassing some of the common mistakes.

In this Chic Perspectives interview, Michelle talks about their 16-week plan for getting started, how women tend to start, build and manage growth differently than men, how this serves as an advantage as well as how it can be a hindrance if they are not careful. Michelle recounts successful strategies of the top performing companies she has observed over the years and gives tips on marketing and public relations.

We also talk about the all important topic of cash flow, how to create, grow and maintain it.

Tagged With: elizabeth gordon, emerging women designers, Entire Episode, fashion business, fashion products, innovative fashion, latest trends, lifestyle business, michelle briody, NY LA beauty and liestyle, success secrets, Women in Business

Elizabeth Gordon interviews Desiree Scales, CEO of Bella Web Design

February 9, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Desiree Scales, CEO of Bella Web Design
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Today on the Chic Perspectives Show I got to chat with Desiree Scales, CEO of Bella Web Design.

Elizabeth Gordon & Desiree Scales
Elizabeth Gordon & Desiree Scales

Bella Web Design has helped over 200 companies realize their success in Atlanta and more than 35 states nationwide for more than 10 years. Her company provides web design, web hosting, search engine submission and optimization, print design, email marketing, social media coaching, blogging and general web marketing consultation.

Desiree accredits their success to her team’s creative talent, integrity, and friendly service that draws loyal clients.

Desiree’s expertise and experience has evolved into a passion to educate both businesses and organizations on internet technology that ignites their success.

She has been a featured speaker at companies, conferences and seminars across Atlanta and regularly provides classes on blogging, web design, branding, Internet marketing, Web 2.0 strategies and social media.

She additionally offers personal Social Media Coaching to business owners who want to apply the online buzz to their customer relationships and bottom line.

Desiree is an authority on all things web.  Her expert advice:

  • If you don’t think your site is professional enough, it’s not. Hire a pro.
  • Don’t skimp on your social media budget, it’s the most important item in it.
  • Blogging is the best way to start using social media.
  • Find one medium that fits your personality and stick with it.
  • Be flexible and follow others who provide a good example.
  • Helping others is the best way to establish your expertise.
  • Make sure you look at your overall strategy and your goals before starting.


Check out Bella Web Design @ www.bellawebdesign.com

And listen to the Bella Buzz every week, an awesome podcast with all the latest ideas and must do’s when it comes to social media and web strategy.

www.thebellabuzz.com podcast/blog

And don’t forget to Follow, Friend and Link as well…

twitter.com/desireescales

Facebook: companies.to/bellawebdesign

LinkedIn: www.linkedin.com/in/bellawebdesign

Thanks again for coming on Desiree.  It was so great to see you again.


Tagged With: desiree scales, elizabeth gordon, email marketing, Entire Episode, internet marketing, online marketing, search engine optimization, search engine submission, seo optimization, social media coaching, success secrets, successful businesspeople, web design, web hosting, web marketing, web strategy, website copy, websites, Women in Business

Elizabeth Gordon and guest co-host Angela Stalcup interview Laura Scholz of CRAVE Atlanta and Scholz Communications

January 26, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon and guest co-host Angela Stalcup interview Laura Scholz of CRAVE Atlanta and Scholz Communications
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How do companies navigate the world of social media ?  What’s the cross over between social media and traditional media?  How does social media allow women to play to their strengths?  All this in more …

Listen to Angela Stalcup, the Atlanta Market Director for Ladies Who Launch http://www.ladieswholaunch.com/atlanta and the Chief Empowerment Officer at The Curvy Life http://curvylife.com/

and Laura Scholz ,  President of Scholz Communications and area director for CRAVE Atlanta, http://thecravecompany.com/

http://www.facebook.com/craveatlanta?v=photos

and of course me as we talk about:

what works on social media and what doesn’t (how to make friends and how to avoid making foes),

the types of result the pro’s are getting and how to cross leverage social media and traditional media,

how to use social media to open doors that you never thought you’d be able to open on your own,

how to manage your time on the tools through consistent and scheduled usage,

what a ROI from social media looks like and why more and more small companies are using it to effectively level the playing field and gain market share and develop real relationships with customers.

Thanks so much Laura and Angela for being with me.   Make sure to check them out @:

Ladies Who Launch http://www.ladieswholaunch.com/atlanta and The Curvy Life http://curvylife.com/

and Laura Scholz, President of Scholz Communications and area director for CRAVE Atlanta, http://thecravecompany.com/

http://www.facebook.com/craveatlanta?v=photos

Twitter: @LauraScholz

Much continued Chic Success!

Tagged With: consistent usage, CRAVE, CRAVE Atlanta, Entire Episode, gain market share, ladies who launch, Laura Scholz, playing the field, Scholz Communications, Social Media, social media success, the curvy life, traditional media social media cross over, women play to their strengths

Elizabeth Gordon interviews Angela Stalcup of Ladies Who Launch Atlanta and The Curvy Life on The Chic Perspectives Show

January 20, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Angela Stalcup of Ladies Who Launch Atlanta and The Curvy Life on The Chic Perspectives Show
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This week it was my pleasure to chat with Angela Stalcup, the Atlanta Market Director for Ladies Who Launch and the Chief Curvy Officer for The Curvy Life about how women entrepreneurs are changing the world.

www.ladieswholaunch.com/atlanta www.curvylife.com

Angela talked about the latest trends she is seeing in women entrepreneurs and why the numbers of women starting new businesses continues to grow in the current economy and how women are becoming more sophisticated in their approach.

Angela gave some great examples of how the barriers to entry have gone down and how women can now compete at a global level with large companies without feeling a tremendous disadvantage.  All signs still point to this being an increasing popular path for women.  While lifestyle is usually a factor for women’t entrepreneurial career choice, more and more money has become more of the focus as women are realizing just what they are capable of achieving once they step out of the shadow of a boss and take their economic power into their own hands.

Angela talked about the new feminine power and how it differs from the traditional view of power.  This is such a hot topic in female business leader circles of late, so I would to hear your comments on how women leaders are challenging the norms and bringing forth a new approach based on collaboration instead of control and what the effects of such a perspective shift will be.

She also spoke of the rise of women in the corporate world and how leadership norms are changing, why certain practices are outdated and what it really takes to get ahead in today’s business world.

Angela and I talked about the new girls club, and how the last 10 years have seen a great shift in how women network, connect and help each other.  We discussed why women in the past have felt a need to compete with each other and why cooperation is the new norm in women business relations.

I know you’ll enjoy this insightful conversation about the next wave of feminine power in the workplace and what that means for profits, products and our planet.  Check out more about Angela, Ladies Who Launch Atlanta, and The Curvy Life @  www.ladieswholaunch.com/atlanta www.curvylife.com

Tagged With: corporate women, creativity as a lifestyle, curvy women, elizabeth gordon, Entire Episode, feminine power, fresh entrepreneur, holistic business, ladies who launch, ladies who launch atlanta, ladies who launch georgia, networking women atlanta, new girls club, successful businesspeople, the curvy life, women and power, Women in Business

Elizabeth Gordon interviews Jill Spiegel, author of How to Talk to Anyone About Anything, on the Chic Perspectives Show

January 14, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Jill Spiegel, author of How to Talk to Anyone About Anything, on the Chic Perspectives Show
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Jill Spiegel know How to Talk to Anyone About Anything – and she shares tips, tricks, secrets and more in this exclusive half hour radio interview.  www.jillspiegel.com

Jill talked about sending Mind Messages and how you can use them to create an instant connection with people before you ever open your mouth by using the power of thought to radiate an energy that draws people to you.  Jill’s mind message technique allow people to sense your positive energy which makes them want to talk to you.

I love Jill’s advice on how to converse intelligently on any subject as well as how to handle your popularity gracefully.

We talked about how to translate her powerful connection ideas into the digital world and how to develop and strengthen personal and professional relationships using email, social media, podcasting and videos and still create true personal lasting powerful connections and a level of trust that translates into business.

Jill’s book has some truly magical phrases that win people’s trust as well as a host list of ways on how to start positive conversations or break into other groups when you arrive at an event. She also teaches how to maintain a connection once its formed and build lasting relationships.

Jill gave great ideas and examples of conversation starters and enders that can be used in all kinds of networking situations and advice on how to handle dicey topics like religion, sex and politics without faux pas.

Jill also shared her formula for answering the age old question “What do you do?” authentically, interestingly, and memorably.

Thanks so much for coming on the Chic Perspectives Show today Jill to share your energy, passion and enthusiasm for forming genuine connections in business and in life and build profitable, powerful relationships in our own style to further our Chic Success.

Check out How to Talk to Anyone About Anything and Jill’s other great books, Flirting with Success, Flirting with Spirituality, and The Flirtologist’s Guide to Dating, and the Pocket Pep Talk at www.jillspiegel.com

Tagged With: Entire Episode

Elizabeth Gordon interviews Lorraine Chilvers, CEO of Delaney Consulting LLC on the Chic Perspectives Show

January 4, 2010 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Lorraine Chilvers, CEO of Delaney Consulting LLC on the Chic Perspectives Show
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CIMG3003Today on the Chic Perspectives Show I got to chat with Lorraine Chilvers, CEO of Delaney, a professional services company that provides financial expertise to businesses.

Lorraine has held some high-level executive positions with Fortune 100 companies, she talked about why she moved from that to being an entrepreneur.  She reveals why given the current economic climate, Delany’s services are uniquely suited to meet the needs of growing businesses.

I always like to ask successful businesspeople about mistakes or failures in their past.  Failure can be a powerful teaching tool and often businesspeople’s own past failures helped create the person they are today.  Lorraine shares what failures she’s observed in the past that have led her to this point in her career.

The economy is still down and people are beginning their plans for 2010.  Since Delaney Consulting provides financial advice to companies, Lorraine gave some great advice to small entrepreneurs.

She also talked about what makes a smaller company such as Delaney different from all the other consulting companies out there.  Delaney is also placing significant efforts towards education, with their “Delaney Learning”  program.  Lorraine talked about why the company is focusing on education.  Lorraine also talked about a new program Delaney is also starting for CEO’s, called Delaney Think-Tank.

A large part of Ms. Chilvers outside life is focused on supporting women.  She is on the board of Zonta, which is part of Zonta International.  She talked more about the work she does to support women.

Lorraine also shared some great advice for women who are in the early stages of their career and deciding whether to start up their own company.  And lastly don’t miss the personal side of Lorraine.  We all have our pre-conceived ideas of “accountants”  – Lorraine tells me, what a CFO really does in her time off…

Thanks Lorraine for being a great guest on the Chic Perspectives Show today.  For more on Delaney Consulting, LLC go to: http://www.delaneyllc.com

Tagged With: Delaney Consulting, Delaney Learning, Delaney Think Tank, elizabeth gordon, Entire Episode, Entrepreneurs, financial expertise for businesses, learn from failure, Lorraine Chilvers, professional services, successful businesspeople

Elizabeth Gordon interviews Kimberly Douglas about The Firefly Effect on the Chic Perspectives Show

December 14, 2009 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Kimberly Douglas about The Firefly Effect on the Chic Perspectives Show
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Elizabeth Gordon & Kimberly Douglas
Elizabeth Gordon & Kimberly Douglas

Want to make your team meeting the most exciting part of the week ?  If so check out this episode the Chic Perspectives Show.


This week I had the pleasure of talking with internationally recognized team effectiveness and innovation expert, Kimberly Douglas, President of FireFly Facilitation about igniting the innovation on teams.  Kimberly has earned numerous awards and recognition and was recently honored with two awards for innovation – the SHRM Pinnacle Award and Facilitator of the Year by the Southeast Association of Facilitators. www.fireflyfaciliation.com

I got the chance to find all about Kimberly’s critically acclaimed book, The Firefly Effect, and how the concepts in the book have been changing the way leaders and managers think about their own creativity as well as that of their people.

Innovation is the way out the recession, says Kimberly. Businesses need to dare more to be different if they are going to survive and thrive through the recession.  Kimberly talked about how everyone can find that spark of creativity within them and what a tremendous corporate asset that can be to businesses.

We talked about the new role of leadership in corporations, no longer is the charge to command and control, but rather to inspire and creative an environment when collaboration can lead to the productive leveraging of all team members unique strengths.  Kimberly talked about how to find untapped talent within an organization.

Next we got into workplace conflict – surprise – you shouldn’t be by it.  Conflict is normal, natural and can be a great impetus for sparking creativity.  Kimberly shared how to make conflict a source of “creative abrasion” and avoid the time wasters of infighting, destructive sarcasm and ego battling.

There’s so much talk about strategic planning in companies, that often the plan is so overwhelming and complex, it causes a scattered focus – which no company can afford these days.  Kimberly shared how to keep the team focused on the marketplace and business goals.

Kimberly talked about how when you tap into the innovation of your team, infinite possibilities become available that can catapult your business results to new heights.   She shares tools and techniques for holding team members accountable and keeping them engaged.

She also shared with us the secrets of the world’s leading thinking styles assessment tool – the HBDI – explained how people can use these practical tips to immediately improve their communication effectiveness.

Kimberly shared some of the projects she has been brought in on and the specific results her company has achieved for clients.  She also shares her outlook for how companies are innovating out of the recession, the opportunities smart companies are spotting and taking advantage of and the changes she says to expect in 2010.

Thanks Kimberly for illuminating your light on some very complex and challenging business issues and reminding us all to look for our own unique spark of innovation – we all have a unique light to shine.

Tagged With: creative abrasion, elizabeth gordon, Entire Episode, firefly facilitation, Innovation, kimberly douglas, sparking creativity, team leadership, team meetings

Elizabeth Gordon interviews Mark Allen and Gary Ellis of LockboxData.com on the Chic Perspectives Show

December 8, 2009 by angishields

Chic Perspectives
Chic Perspectives
Elizabeth Gordon interviews Mark Allen and Gary Ellis of LockboxData.com on the Chic Perspectives Show
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CIMG2972Mark Allen, veteran entrepreneur, and Gary Ellis, marketing and sales professional and graphic design entrepreneur, were in the studio today to talk about LockboxData.com, and online safe deposit box for personal, confidential information and documents that can be accessed from anywhere.

Gary and Mark have been friends for years and attend the same church.  After founding the company, Mark approached Gary this year to help take LockBoxData.com from a developed concept to a marketable business.

Mark talked about how he created Secure Data Systems with Todd Cormack. Todd came up with this idea when his son’s computer crashed. Disasters like that, make you think – wouldn’t it be nice to have somewhere you could store all the important data you might need. So Todd and Mark worked on this concept for several years, developing it as different situations occurred.

Then Hurricane Katrina really showed the team the value a product like this could have in the marketplace. After all, when your hard drive is washed out to sea…you’ve lost it. Katrina victims also learned everything in safe deposit boxes were turned to mush, along with all the documents in their homes.

First Mark and Gary talked about how LockBoxData.com works – it’s really like an online safe deposit box. Mark and Todd built it so you can download, scan or even fax your important documents and data into your account. LockBoxData.com is an encrypted service monitored daily by Trust Guard a third party online security service.

When you sign up for an account you receive a personal encryption key that encrypts your data a second time. The encrypted data is stored in multiple offsite server farms to again assure information is safe and protected.

You set up and manage your account just like you would your computer files. You set and name the folders like you want them, then you download your documents, place them into your folders. For security,

LockBoxData.com will send you an email every time your account is opened.

We then talked about why people need something like this.  Everyone who works on a computer knows to always save your documents; you never know when something might happen.  It’s kind of that way with life,we just never know when something might happen.

Generally in a family, one of the parties handles the majority of the family business, “what if” something happened to that person, would the other know where to locate all the important or critical documents.

Studies have shown millions of dollars are left in bank accounts because something happens to the account owner and no knows about it.

What if you lost all your passwords, lost important personal or family documents, it just goes on and on. There will be a point for all of us, when it’s not “what if” but “when”.

For those whose grandparents or parents are still living, who knows where their important information is located in a time of stress or death.

Mark and Gary spoke about why data security has suddenly become so important for people.

People have so much stuff these days, we can’t keep up with it all. Whether you’re in college or retired, you need somewhere to keep your documents and data where you can easily access them. The world is becoming all internet, online business and transactions. We worry about viruses, hard drive crashed and look for back up resources. There are several out there, some are for documents like Lockboxdata, and others for hard-drive backup.  Once again, the “What if” creeps up…what if your apartment or home burned up, that external hard-drive won’t do you a lot of good, or the boxes in the attic. “What if’ you were on vacation or out of the country and needed a document, could you easily access it?

Mark told the story of when his family went to England, and lost their passports on the way from the airport to the hotel, and how his LockBoxData.com account allowed him to download copies of the passports to take to the embassy.  In a couple of hours they had new passports and were able to travel on to France and enjoy the rest of their trip.

Mark and Gary next explained how people can purchase a box.  They also explained the residual monthly income opportunity for people who work LockBoxData.com as a business.

Thanks Gary and Mark coming into the studio today to talk about LockBoxData.com and how it can be a valuable resource for everyone.

Tagged With: Entire Episode

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