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Family Businesses Built from Personal Experience

April 15, 2026 by John Ray

Meliss Jakubovic of Clean Paws Scooping and Manuja Ranasinghe of 50 Acres on Building Family Businesses from Personal Experience (Family Business Radio, Episode 75) with host Anthony Chen
Family Business Radio
Family Businesses Built from Personal Experience
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Meliss Jakubovic of Clean Paws Scooping and Manuja Ranasinghe of 50 Acres on Building Family Businesses from Personal Experience (Family Business Radio, Episode 75) with host Anthony Chen

Meliss Jakubovic of Clean Paws Scooping and Manuja Ranasinghe of 50 Acres on Building Family Businesses from Personal Experience (Family Business Radio, Episode 75)

On this episode of Family Business Radio, host Anthony Chen welcomes two founders whose businesses grew out of personal experience, practical need, and the willingness to build something different.

Meliss Jakubovic, owner of Clean Paws Scooping, shares how a difficult season in her life led her to create a pet waste removal business serving busy families, seniors, injured and disabled pet owners, veterans, and property managers across North Metro Atlanta. She explains why professional poop scooping is more valuable than many homeowners realize, how safety and sanitation factor into the service, and what it takes to build a reliable local business in a category many people underestimate.

Manuja Ranasinghe, founder of 50 Acres, discusses how his family’s roots in Sri Lankan tea growing inspired him to launch a premium Ceylon tea company in the United States. He talks about leaving corporate life, refining his blends over several years, and building a brand centered on wellness, quality, and heritage.

At the end of the episode, Anthony ties both conversations together with a financial takeaway: do not limit yourself to someone else’s plan. He emphasizes that entrepreneurship is not only about starting a business but also about having the courage to step off the common path, let your values guide you, and build a life and financial future that fit who you are.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Meliss Jakubovic built Clean Paws Scooping out of a personal challenge and turned it into a practical service business for busy households, seniors, veterans, injured and disabled pet owners, and property managers.
  • Clean Paws Scooping stands out by treating pet waste removal as a professional, systematized service focused on convenience, sanitation, and trust.
  • Manuja Ranasinghe launched 50 Acres by drawing on his family’s tea-growing roots in Sri Lanka and translating that heritage into a premium tea brand for the U.S. market.
  • 50 Acres differentiates itself through single-origin Ceylon tea, careful sourcing, and a strong emphasis on wellness, quality, and taste.
  • Both guests show how family businesses can grow from ordinary life experience when founders recognize an overlooked need and build with intention.
  • Anthony Chen’s closing commentary reinforces that entrepreneurship is not just about starting a business. It is also about resisting default paths, trusting your values, and creating a future that fits who you are.

Topics Discussed in this Episode

00:24 Anthony Chen introduces the show and Meliss Jakubovic
00:52 Meliss shares how her accident helped inspire Clean Paws Scooping
01:57 Her background as a serial entrepreneur and why this business was different
04:16 Who hires a pet waste removal service, and why
05:24 How Clean Paws Scooping works, from scheduling to sanitation
10:35 The research and planning behind the launch
12:26 Meliss’s long-term vision for growth and franchising
17:10 Anthony introduces Manuja Ranasinghe of 50 Acres
17:29 Manuja shares his journey from Sri Lanka to corporate life to tea entrepreneurship
20:58 The family story behind the name 50 Acres
22:32 What makes 50 Acres tea different from ordinary tea
27:32 How Manuja developed and refined his tea blends
31:16 Early customer feedback that confirmed he had something special
42:09 Advice for listeners who want to start a business
52:26 Anthony’s closing commentary on entrepreneurship, values, and choosing your own path

Meliss Jakubovic, Owner, Clean Paws Scooping

Meliss Jakubovic, Owner, Clean Paws Scooping
Meliss Jakubovic, Owner, Clean Paws Scooping

Meliss Jakubovic owns Clean Paws Scooping, a pet waste removal and dog poop scooping company serving North Metro Atlanta. She specializes in building and scaling service-based businesses through strong marketing, clear positioning, and operational systems that drive consistent growth.

Under her leadership, Clean Paws Scooping has become a recognized provider of residential and commercial pet waste management services, working with homeowners, HOAs, and property managers across the region. The Greater North Fulton Chamber of Commerce awarded the company the 2025 Business to Watch Award.

Meliss is known for turning everyday services into scalable, high-visibility brands by combining strategic marketing with efficient execution.

LinkedIn

Clean Paws Scooping

Clean Paws Scooping is a locally owned, woman-owned pet waste removal and dog poop scooping service serving North Metro Atlanta. The company provides residential and commercial pet waste management, including recurring yard cleanings, one-time services, and ongoing service for HOAs, apartment communities, and dog parks.

Clean Paws Scooping serves East Cobb; Sandy Springs and Dunwoody; Roswell; Alpharetta, Milton, and Cumming; Johns Creek; Peachtree Corners; and Duluth and Lawrenceville. Built from the ground up and not a franchise, the company focuses on delivering consistent, reliable service backed by strong systems and attention to detail.

Real-life experience shaped the business. During a period when the owner was in a wheelchair for over a year, even managing a dog required adapting, including wheeling to the front door and attaching multiple leashes together to give her dog enough distance to go outside. That experience highlighted the need for a service that removes the burden of yard maintenance, especially for those who physically cannot do it themselves.

Clean Paws Scooping supports busy families, seniors, pet owners, injured and disabled individuals, veterans, professionals, and commercial property managers who need dependable, ongoing service. Each visit includes thorough waste removal, text notifications before arrival, secured gate photos, equipment sanitation between homes, and optional deodorizing and disinfecting treatments to maintain a clean and safe outdoor space.

The company operates with a judgment-free approach. Its slogan, “Our Business is Picking Up Their Business,” reflects its commitment to making life easier for its clients.

Website | Facebook | Instagram

Manuja Ranasinghe, Founder, 50 Acres

Manuja Ranasinghe, Founder, 50 Acres
Manuja Ranasinghe, Founder, 50 Acres

Manuja Ranasinghe is the creator and founder of 50 Acres, a premium single-origin Ceylon tea e-commerce company based in Roswell, Georgia, that delivers an exceptional, wellness-focused tea experience directly to discerning customers across the United States.

Manuja comes from a proud family of tea growers with an 80-year legacy spanning three generations in Southern Sri Lanka. Manuja’s connection to tea runs deep. Family farming is not just his heritage; it is his greatest source of pride and inspiration.

After graduating high school in Sri Lanka, he moved to the United States for university, where he earned degrees in finance and economics. He built his corporate career in banking, investment banking, and the airline industry.

In 2020, he accepted a buyout package from the airline and chose to channel his time, resources, and passion into something far more meaningful: reviving and reimagining his family’s tea tradition for the modern American palate. Travel restrictions during the pandemic created a two-year gap that only deepened his focus. Manuja returned to Sri Lanka. What followed was a meticulous 2.5-year journey from farm to cup: crafting, refining, and perfecting a clean, smooth, Ceylon tea unlike anything else available in the U.S. market. Today, 50 Acres stands as one of the purest and healthiest premium teas offered in the US.

50 Acres is more than a tea company. It is a company with a conscience, built on five uncompromising principles: integrity, respect, perseverance, collaboration, and leadership. These are the rules of the road that guide every decision, every harvest, every partnership.

For Manuja, leadership means more than building a business. It means investing in communities, especially in children, because he believes that well-educated, well-informed young people are the true foundation of thriving communities and a strong, prosperous society.

50 Acres is where generational roots meet a modern vision.

LinkedIn

50 Acres Tea

50 Acres is a premium Ceylon tea e-commerce company founded in 2024 by Manuja Ranasinghe as his true labor of love.

Every tea in 50 Acres’ exclusive Private Tea Collection is personally selected and meticulously crafted by Manuja using only the finest whole-leaf teas from a single pristine high-elevation region in Sri Lanka.

Never mass-produced, each cup delivers a rare, pure, and exceptional tea experience that stands apart from ordinary teas. Guided by the core principles of integrity, respect, perseverance, collaboration, and leadership, 50 Acres was built with deep purpose. For Manuja, true leadership means investing in children and communities, because he believes that well-educated young people are the foundation of thriving societies.

50 Acres teas contain only minimal caffeine. They are thoughtfully crafted to soothe the palate, support wellness, and create a peaceful moment of calm in your busy day. Offering unmatched flavor profiles and exceptional health benefits, every sip brings the very best of Sri Lanka’s finest tea estates directly to your cup. With pride, precision, and unwavering passion, 50 Acres invites you to discover the pure essence of premium Ceylon tea.

Website | Facebook | Instagram

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Tagged With: 50 Acres, 50 Acres Tea, Anthony Chen, Clean Paws Scooping, deodorizing and disinfecting yards, dog poop scooping, dog waste removal service, e-commerce tea brand, Family Business Radio, family entrepreneurship, family tea legacy, Founder Story, HOA pet waste management, Manuja Ranasinghe, Meliss Jakubovic, North Metro Atlanta, pet waste removal, premium Ceylon tea, recurring home services, service business growth, single-origin tea, Sri Lankan tea, wellness tea, yard sanitation

Leroy Hite: How Premium Pricing Built an Exit-Ready Brand

March 4, 2026 by John Ray

Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) with host John Ray
North Fulton Studio
Leroy Hite: How Premium Pricing Built an Exit-Ready Brand
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Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) with host John Ray

Leroy Hite Founded the World’s First Luxury Firewood Company. Here’s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163)

Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you’ll hear. Leroy founded Cutting Edge Firewood in 2013 with one truck and maxed-out credit cards, took a commodity that most people thought was worth nothing, and turned it into a premium brand serving more than 30,000 customers nationwide. In August 2024, he sold the company to a family office in Atlanta. The unifying theme throughout all this was pricing. Pricing was not an afterthought but a deliberate tool that shaped everything.

Leroy walks through the evolution of his pricing strategy, from the early days of raising prices when he was about to run out of inventory and watching demand remain steady, to doubling his price while cutting quantity in half and finding his customers happier than before. He talks about what he learned from the “cherry firewood math”: selling a fraction of the volume at double the price and coming out ahead. He also explains why most businesses are losing money by resorting to discounts, which simultaneously undermine brand value and margins.

For professional service providers, the lessons here go beyond firewood. Leroy explains why low prices send a confusing signal to buyers, how adding value through small details like a handwritten card, a personalized delivery note, or a proactive apology generates more loyalty than a discount ever will, and why premium pricing ultimately shaped the exit multiple he realized when he sold. If you’ve ever wondered whether your price is holding your business back, this episode will change how you think about that question.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways You Can Use from This Episode

  • Price is a quality signal. When your price is too low relative to your branding and positioning, you’re telling conflicting stories, and confused buyers don’t convert.
  • Raising prices can increase demand. Leroy repeatedly raised prices when inventory was tight and watched demand hold or grow, including gaining a customer who found Cutting Edge specifically because someone said they were too expensive.
  • Discounting is a brand-destroying cycle. A 20% discount on 50% margins costs you 40% of your profit, and once customers expect sales, they wait for the next one, making the damage worse over time.
  • Adding value beats refunding money. When mistakes happened, Leroy sent premium product with a handwritten apology rather than offering a discount. Customers ended up happier, and the lifetime value of those relationships went up.
  • Higher margins give you competitive power. Better margins mean you can outspend competitors on customer acquisition and still be profitable, a structural advantage most small businesses don’t recognize they’re giving up when they underprice.
  • Premium pricing shaped the exit. Higher margins meant higher EBITDA, and a differentiated premium brand attracted a buyer. Leroy’s eleven-year pricing decisions directly contributed to the value he realized upon sale.

Leroy Hite, Founder, Cutting Edge Firewood

Leroy Hite, Founder, Cutting Edge Firewood
Leroy Hite, Founder, Cutting Edge Firewood

Leroy Hite founded Cutting Edge Firewood, the world’s first luxury firewood company, in 2013. He built the business from a single truck in 2013, financing it with $250,000 in credit card debt, and over the next decade turned what most people considered a low-level commodity into a premium brand that national media couldn’t ignore. His firewood burned in the White House Oval Office during two presidencies, and the company earned coverage in Fortune, Southern Living, Food & Wine, Robb Report, and Garden & Gun, along with features on the Today Show, Netflix, Fox & Friends, and Hulu. Hundreds of imitators followed.

In 2024, Leroy successfully exited Cutting Edge Firewood after eleven years of building the category he created. That same year he received the Berry College Distinguished Alumni Award for Entrepreneurial Spirit and delivered a keynote at Clemson University’s Launchpad program.

Leroy is now a keynote speaker and fireside chat host for colleges, universities, and business groups, sharing the frameworks behind category creation, luxury positioning, and building a company with the exit in mind from day one. He co-hosted a fireside chat with Horst Schulze, co-founder and former president of the Ritz-Carlton. His speaking topics include brand building, customer experience, resilience, and the mindset shift from competing in a market to creating one.

Website | LinkedIn

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

John is a podcast show host and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 900 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John Ray at Barnes & Noble with his book, The Generosity MindsetJohn Ray is the author of the five-star rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset®, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you provide to clients, which allows you to price your services more effectively in order to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Email

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Atlanta Business, brand building, business exit, category creation, customer experience, customer retention, Cutting Edge Firewood, discounting, ebitda, Entrepreneurship, Founder Story, John Ray, Leroy Hite, luxury brand, luxury firewood, premium pricing, pricing strategy, small business, The Price and Value Journey, value creation

Igor and Irina Ilyinsky with ListenUp

September 21, 2022 by Karen

Igor-and-Irina-Ilyinsky-with-ListenUp-feature
Phoenix Business Radio
Igor and Irina Ilyinsky with ListenUp
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Igor and Irina Ilyinsky with ListenUp

Igor-Ilyinsky-Phoenix-Business-RadioIrina and Igor Ilyinsky are building ListenUp – a free audio app that uses Artificial Intelligence to capture local stories and then narrates them to users based on their location.

With the phone in your pocket, the app allows safe mobile entertainment and guidance anywhere in the world, in up to 22 languages. ListenUp-logo

The hyper-local nature of this platform allows small businesses to advertise to users within walking distance of their establishment, for a fraction of what typical advertising costs.

ListenUp is launching in Arizona, just in time for the Super Bowl and Phoenix Open.

Irina-Ilynsky-Phoenix-Business-RadioScottsdale based husband and wife entrepreneurs – Igor and Irina Ilyinsky were born to challenge the status quo.

Both immigrated from the Soviet Union in 1979 via the same route, but they would not meet until just after September 11, 2001.

Igor, a technology whiz, grew up in Brooklyn, while Irina was posturing to become an IT business consultant, and later, a top-selling real estate agent, in her hometown of Chicago.

They have since built multiple enterprises together, and separately – with varying degrees of success – but since the pandemic have decided to dedicate their skills to something that actually improves the world.

Connect with Igor on Twitter and follow ListenUp on LinkedIn.

Tagged With: Augmented reality, Community Storytelling, Founder Story, GeoSpatial Audio, Hyper-Local Advertising

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