We opened today’s show with I-Business Network CEO Gary Feldman and Global Sales Director Lesley Dubin describing exactly How The Cloud Is Changing Business . . .
Gary Feldman
A pioneer in the ASP market, Gary Feldman formed I-Business Network in 1999 as an outsourced application hosting service focusing on mid-market ERP systems.  Landed first ASP agreement with Sage Software (State of the Art), Advanced Software Development Company and SAP Americas (for SAP Business One).  Gary drove I-BN to innovate ERP deployment through the use of pre-configured databases with rapid deployment and predictable subscription fee pricing. Leads the constant upgrade of technology and services for Cloud/Application Service Provider (ASP) services.
One of the first ASP’s in space to provide virtualized services and cloud computing to midmarket and was recognized by Dell.  Successfully developed tools and techniques for automation of both technical and ERP provisioning for SAP Business One and Sage MAS Online to reduce total cost of ownership through cloud computing.   Former executive with Accenture, CPA and CIO for mid-market company.  Began career as a CPA specializing in audit and accounting information systems with BDO Seidman and founded consulting practice with regional CPA firm.
Lesley Dubin
Lesley Dubin is the Director of Global Sales and Marketing for I-Business Network responsible for new client acquisition.  Responsibilities include both direct ERP sales to small to mid-size business and cloud services through our channel of solution partners and extended business members. Formerly a District Sales Manager with Microsoft, Lesley was responsible for creation and rollout of programs for Microsoft Dynamics business partners representing NAV, GP, AX and Solomon.  Additional responsibilities included improving brand awareness, program development, training and certification and other similar programs designed to increase the productivity and efficiency of the ERP sales channel.
We wrapped the show with Orange SMS Consulting’s Les Adkins sharing  tips for how to cut through the noise of all the Social Media and Social Media Marketing that is out there right now — and describing what Social Strategy is, and why your business needs one.
Les Adkins is the founder and CEO of Orange SMS Consulting, an organization that helps companies and organizations integrate social media strategies that follow their corporate or organizational objectives using a methodology called POST-People, Objective, Strategy, Technology.
His organization provides several tools and services to their clients to create a unique Social Media Strategy for the individual organization.The mission of Orange SMS is to help integrate Social Media into an organization making it Productive, Relevant and Fun; Helping Businesses connect and build a relationship with their employees, customers, vendors and prospects; to affect change and promote brand awareness.
Prior to forming Orange SMS, Les Adkins spent 25 years in the sales industry selling and training teams and customers successfully in technology, business services, entertainment, marketing and advertising.  He has created revenue in excess of over 250 million for organizations, created additional revenue streams for organizations and has been a consistent leader in the industries he has worked with. In the last 7 years he has been working closely with Social Media Experts and developing Social Media Strategies integrating them into programs that are designed around relational onboarding, employee communication, customer relationships, learning, branding and improving the bottom line. All of the programs work on building trust with your audience to achieve your objectives.
Les Adkins has been called by his colleagues a thought leader in Social Networking, Social Learning and Social Media and “get’s it†in understanding how Social Networking is changing how companies do Business.  Les Adkins is an international consultant, speaker, author and trainer sharing his knowledge of how Social Media is changing the world in which we live.
Orange SMS and partners work with Fortune 100 companies such as NetApp their clients have included Oracle, MTV, Adobe, GE and many more.  He has an MBA with a Global Management emphasis and has been certified in HBDI (Herman Brain Dominance Instrument) Whole Brain Approach; a way to determine someone’s thinking process and understand your own to transform business and technology.
He is a Dale Carnegie Sales and Leadership graduate and also has several other certifications in sales, SPIN Selling, Consultative Selling, Guerilla Warfare and Elite Consulting through Total Inter Action in Australia.  You can read his blog (mysylbert.com/your-social-media-blog/)  Follow on Twitter @mysylbert or connect on LinkedIn http://www.linkedin.com/in/lesadkins .
