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North Fulton Business Radio

Gene Norman, WaterWatch PRO

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Gene Norman, WaterWatch PRO (North Fulton Business Radio, Episode 367)

For some businesses like construction firms, civil engineers, and growers, tracking accurate rainfall amounts localized to a particular location is crucial to their business. Veteran broadcast meteorologist Gene Norman joined host John Ray to talk about his app, WaterWatch PRO, which makes tracking rainfall faster and more reliable and reduces operating costs as well. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

WaterWatch PRO

WaterWatch PRO is a rainfall app reducing construction operating costs by an average of 25%.

Rainfall is tricky and rain gauges can be unreliable. WaterWatch PRO uses digital NOAA data to remotely monitor a location, then sends texts to show how much fell, when too much falls and the next time it’s going to rain. Many need to know about rain for construction claims or to perform stormwater inspections for permit compliance.

This app automates what many do manually with a rain gauge or tedious online searches, saving time and reducing costs by an average of 25%. Download the app from the App Store or Google Play, define a location to monitor, and wait for rain!

Receive texts and email notifications when sufficient amounts fall. Use the app to get a daily forecast and know about excessive rain events. Daily and monthly reports keep an automatic paper trail.

Perfect for NPDES permit compliance as well as a host of other applications. Basically, if you need to know about rainfall – you NEED this app.

Company website | LinkedIn | Facebook | YouTube

Gene Norman, Owner, WaterWatch PRO

Gene Norman is a veteran broadcast meteorologist, having worked in several TV markets, including Atlanta, Birmingham, Houston, the Weather Channel, and CNN.

He operates a consulting service, called Wise Weather which helps those needing specific weather information.

WaterWatch PRO is Wise Weather’s first product, launched in 2018.

Questions and Topics in This Interview

Why does anyone need this?
Where do you get the data?
How accurate is the data?
How much does it cost to use the service?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Atlanta Business Radio

Dr. Johnetta MacCalla with Zyrobotics and Gene Norman with WeatherCall

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Dr. Johnetta MacCalla / Zyrobotics

Dr. J. MacCalla is the Chief Executive Officer (CEO) at Zyrobotics, responsible for corporate management and implementation of Zyrobotics’ strategic plans. Dr. MacCalla is a serial entrepreneur and has a 35-year executive track record managing technology companies as well as extensive project management experience in high-tech projects with BART, Port of Los Angeles, TRW, NASA, and the U.S. Military. Prior to Zyrobotics, she was the CEO of Automated Switching and Controls Inc., a communications & controls company with over $8M in annual contracts with city & state transit. Before that, Dr. MacCalla was President of Advanced Systems Concepts Inc., overseeing approximately $3M in DOD contracts for military communications and control systems. As Chairman of the LA Metropolitan Transit Authority Foundation she managed their $100M endowment, and was a board member of the California High Speed Rail Commission. She has been a member of the California Council of Science and Technology and the National Office Advisory Panel, member of the Independent Review Panel for the Public Interest Energy Research Program, and is currently a member of the California Science and Technology Policy Fellowship Review Board. She has also held positions as an Associate Professor at the California Polytechnic University in Pomona, Ca. and Adjunct Professor at Spelman College in Atlanta, GA, University of Southern California, and West Coast University in Los Angeles, Ca.

Gene Norman / WeatherCall

Gene Norman is a veteran, award-winning broadcast meteorologist, having worked at CBS 46 in Atlanta, Houston and Birmingham. He currently represents WeatherCall, a nationwide weather service provider. He has extensive experience explaining cost-effective methodologies for safety planning to businesses and community groups. Prior to entering the broadcast arena, he worked on a NASA team providing weather support for the space shuttle program. He earned a M.S. in Meteorology from the University of Maryland and a B.S. in Earth and Planetary Science from M.I.T. Gene holds the Certified Broadcast Meteorologist designation from the American Meteorological Society.