
In this episode of High Velocity Radio, Lee Kantor interviews Tyler Henn, Founder and CEO of Hennhouse Digital Growth Studio, about helping local businesses increase visibility and attract more qualified leads through digital marketing. Tyler explains the importance of optimizing Google Business Profiles, creating service-specific website pages, building consistent customer reviews, and using authentic social media content to strengthen online presence. He also explores how traditional SEO supports visibility in AI-powered search, why original and educational content helps establish authority, and how local businesses can stand out against larger competitors. Through practical strategies and real-world examples, Tyler highlights how businesses can turn their online presence into a sustainable source of growth.

Tyler Henn is the founder of Hennhouse Digital Growth Studio, an Atlanta-area agency that helps local and service-based businesses turn their online presence into a consistent source of leads.
His work focuses on local SEO, search-optimized websites, Google Business Profiles, and the growing impact of AI search. Tyler helps businesses improve how they appear across Google, Google Maps, ChatGPT, and other platforms customers use to find and evaluate companies.
He is also the host of The Hennhouse Podcast, where he sits down with entrepreneurs and business owners to talk about the real strategies, decisions, wins, and mistakes behind growing a business.
Through Hennhouse, he works closely with business owners to connect online visibility to what actually matters: more calls, inquiries, booked jobs, and revenue. His approach focuses on building a strong digital foundation rather than relying solely on paid advertising.
Follow Hennhouse Agency on LinkedIn, Facebook, and X.
What You’ll Learn In This Episode
- The importance of optimizing a Google Business Profile to improve local search visibility.
- How service-specific website pages and internal linking strengthen SEO performance.
- The connection between traditional SEO and visibility in AI-powered search tools.
- Practical ways to create authentic, educational social media content without expensive production.
- The value of consistent posting and scheduling content to maintain an active online presence.
- How Google Ads and Meta Ads can complement long-term organic marketing strategies.
- Ways local businesses can differentiate themselves from larger, well-funded competitors.
- The role of original insights and expertise in establishing online authority.
- How consistent, recent customer reviews can support local search rankings.
- Strategies for tracking lead sources and identifying gaps in online visibility.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro: Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Lee Kantor: Lee Kantor here another episode of High Velocity Radio and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Business RadioX. If you’re a coach or a consultant who is tired of selling and ready to lead by serving, set up a call with Stone Payton at bookstonephone.com to learn how to give local leaders a voice and become the premier connector in your market. Today on the show, we have the founder and CEO with Hennhouse Digital Growth Studio, Tyler Henn. Welcome.
Tyler Henn: Thank you so much, Lee. I’m happy to be here.
Lee Kantor: Well, I am excited to learn what you’re up to. Tell us about henhouse. How you serving folks?
Tyler Henn: Yeah. So henhouse, we are a pretty full service digital marketing agency. And what we specialize in is we work with a lot of local businesses. And that doesn’t mean, you know, local. To me, that means local to any area that that business may serve. And we help them get more qualified leads through their online presence. And so for me, that starts with the Google business profile and we circle everything around that. So from the Google business profile, we get into the the website, you know, what are you saying on your website? What are you posting on social media? Are you going to networking meetings? Are you sponsoring local events? Are you knocking on doors? If that’s relevant to your business, because it all compounds and Google is getting better and better at seeing all of these things that businesses are doing to let people know they exist. And so that’s what we explore.
Lee Kantor: So what’s your backstory? How did you get involved in this line of work?
Tyler Henn: Yeah. So I have a bachelor’s degree in, uh, user experience design from Kennesaw State University in Kennesaw, Georgia. And that’s less about websites and marketing and more about, uh, like user friendliness of a, of a digital product. So like, is a website easy to use and understand when you land on a page, do you know, you know why you’re there? Do you know what you’re going to be doing? Does that button that you maybe clicking make sense? And so it gave me a really good perspective on making sure that all the websites and experiences that I’m providing for, you know, these, these clients, potential customers to, you know, understand what they’re looking at and what they’re interacting with from their sold roofs for a couple of years. Well, actually, I’ll back up. I worked at a Toyota dealership for about eight years all through college. And a couple years after I moved up there and kind of realized that I was kind of at the top of the ladder. The next jobs would have been my boss, his boss, and the owner. And I was like, well, I don’t think I’m going to own this place anytime soon. And so I started thinking about other options, and my step dad owned a roofing company, wanted me to come try and sell. And so I finally took the dive, uh, went into that in 2023 and between 2023 and 2024, I sold about 86 roofs, all in the same neighborhood. Um, there was a huge hailstorm in Newnan, Georgia, and, uh, was just really fortunate. Got into it at a good time.
Tyler Henn: And then there wasn’t another hailstorm for years and years. And so, uh, started looking for the next thing and kind of came back to, you know, a mix of what I learned in my degree and a mix of, uh, just knowing how to make websites and, and exploring some of that stuff on my own. And, uh, had a buddy who had just started a business and he was looking for someone to make him a website. And I was like, well, I’m looking for someone to let me make them a website. And so I made him a website for free and was able to kind of test a lot of different things and stuff that I wanted to, you know, have some proof of concepts on, like the way that we create a page is gonna, you know, is Google going to understand what it’s about? Are they going to recommend you over someone else, you know, all that good basic SEO stuff. And he was a deck builder and I had him ranked number one in like three weeks over businesses that had 1800 2000 reviews. And so that kind of got to this point really quick where I was like, wow, I’m a apparently pretty good at this. And it’s really fun. And so fast forward, what, ten months later? Now we’re in October of this year. I started full time this year and we’re in October and it’s been just full sail ever since just, you know, taking off like a rocket ship. So it’s been a really fun year.
Lee Kantor: So what attracted you to focusing in on helping local businesses get found?
Tyler Henn: Um, I just think there’s a really good market for it. And I think that a lot of these smaller businesses, you know, they, they may be making, you know, good money, they may be getting a ton of customers, but a lot of those customers are coming from, well, Sally, whose roof I did last week is telling, is telling Bobby, you know, to call me because he needs a roof too. And so it’s more like referral stuff. Uh, they may be getting good referrals or, you know, good business from networking and stuff like that, but they’ve just never had their website set up in a way that people could be finding them organically online. And I mean, the biggest issue that I see all the time is, you know, I’ll ask new clients that I’m onboarding. Uh, do you have a Google business profile? And they’re like, what’s that? I’m like, ooh. So for me, the Google business profile is step zero. Um, like if you want to be found online in 2026 as a business, you have to have a Google business profile and it realistically takes 15, 20 minutes to create. You know, it basically asks you your business name, your address, uh, the services you provide. And, uh, you know, like if you have wheelchair accessible parking, what languages you speak, um, there’s some checkboxes there for veteran owned, Latino owned, uh, et cetera. Et cetera. And then you can add descriptions to your services as well. Now what I do goes a little deeper than that. I actually make sure everything is optimized for the services you actually provide in the cities. You actually provide it in. Um, but everybody should be making, even if they don’t know exactly the right way to do it. Everyone should have a Google business profile. That’s number one. Um, so I really just saw that gap of maybe lack of education. I don’t think Google gives very good clarity on what they expect, how they expect people to use their platform as a business owner. And so I just found a really good opportunity to be able to help, you know, local business owners just be seen more online.
Lee Kantor: Now, do you think that the reason that Google isn’t helpful is the fact that it just changes so rapidly that the rules are constantly shifting? Just I mean, you mentioned SEO earlier, SEO in some places today, that’s not even a thing that it’s a I o or whatever. That’s that, you know, is how to be found via AI rather than via search engine. How is a kind of a local brick and mortar business? How can they possibly keep up with all of these changes and still, you know, open the door at 10:00 in the morning.
Tyler Henn: Yeah. I mean, honestly, it’s it’s getting hard unless you’re in the weeds every day. And, you know, something that I pride myself on is I, I probably ingesting 3 to 4 hours of content about what’s going on with Google, you know, almost every single day. Um, because they really are changing that, that big old math problem they have every single day. Um, the good news to bring peace of mind to a business owner who may be listening to this and, you know, stressed out about their online presence, is that the way to show up in AI is still pretty much doing good traditional SEO, which in my opinion, is having a page for every service you provide on your website and making sure that it targets the city that you provide that service in. So, for example, a roofing company in metro Atlanta, Georgia, should have a roof repair in metro Atlanta, Georgia page on their website. And, you know, if you provide 30, 40 services, you should have a page for every single one of those. And then another big thing that people miss a lot is what’s called internal linking, which is where on your roof repair, uh, page, you may say, well, but maybe not everybody qualifies for roof repair.
Tyler Henn: You may need a full roof replacement. Check out our page on roof replacement and link to that other page. And that really helps Google understand how all your pages tied together and how they’re relevant to each other, which is another really good way to get your pages ranking higher. Um, but you know, to answer your question, Lee, it is, it’s really hard in 2026 to, to really stay on top of it. Um, and that’s where guys like me come in where I can come in and really break everything down. And I kind of have that, that I don’t know, maybe it’s like a 10,000 foot view or something like that where I can pretty much come in and look at your website and your Google business profile and with, you know, in less than 10s, I can say, all right, we got some work to do or you’re good. You don’t need me. So it’s really just, you know, staying on top of it. There’s always something new. And, uh, which is one of the reasons I love it.
Lee Kantor: Now, how do you layer in social media into the way you work, because a lot of business owners get distracted by, um, you know, staying on top of social media, that becomes the, uh, you know, the sense of urgency. Okay, we have to post, I have to do videos, I have to be tiktoking. I gotta have, you know, all of these things can become distractions for the person who is running, you know, the nail salon.
Tyler Henn: Yeah, I have an answer as far as the mindset. And then I have an answer as far as some tools that are very helpful on that front. So like, just from a mindset standpoint, I think a lot of people get in their head that they need to have a professional film crew with, you know, 4K cameras, filming all this amazing stuff with good lighting and boom mics and all this stuff and that they have to do 100 takes when in reality, what I think people really want to see is if I’m going to use a lot of roofing analogies because I sold roofs, um, if, if you’re a roof salesman and you’re on a roof and you see a broken shingle and you feel that it’s safe to pull your phone out and record a quick video. Literally pull out a selfie video, start recording and say, hey, this is Jim with Jim’s Roofing. We’re up on this roof and we found a broken shingle. Here’s what roof damage looks like. If you think you have this, give us a call. Just post it, don’t edit it, don’t do anything. And that saves you that headache of having to send it off to an editor and get captions on it and do all this fancy stuff.
Tyler Henn: Just get it posted because people want to see that authentic content anyway. And I’ve seen time and time again that the video that’s super produced with a, you know, a drone and all this stuff flying around and like super professional scripted stuff where people are reading off a teleprompter. I think that turns people off. Um, in general now, like a Ford commercial. I like, I like the really cool, you know, car driving through the dirt and all that kind of stuff. But we’re talking, you know, local home service businesses here. No one’s expecting you to be putting out these cinematic clips and so on that standpoint, just film anything and post and the first couple might not be good. That’s okay. Um, you probably weren’t a very good salesman for your first couple cold calls, if that’s what you’re doing. So it’s just part of it. Now more on the tool side. I mean, you know, you mentioned Instagram and TikTok and all these things. There’s so many cool tools now where you can post, uh, on just one of the platforms and these tools will take that post and repost it on all the other platforms for you. So you could just post only on Instagram.
Tyler Henn: And then next thing you know, that same post is also on Twitter or X and TikTok and Facebook and YouTube and all these other places. So it saves you a bunch of time. And then even to double down on that, there’s so many cool tools now, and there’s even functionality built into a lot of these platforms now where you can schedule your posts out because, you know, these platforms and the market understands that people are busy. Like you said, you know, how do you open the doors at 10 a.m. and make sure that you’re posting is, you know, if you can just schedule posts out for a month or two where you’re posting maybe twice a week for two months, and then don’t have to think about it, then you can just go out on a Sunday and make a day out of filming some, you know, content here and there, get it all scheduled, and then you’re kind of good for a while. So, uh, in short, I really think people just overthink it. You know, it doesn’t have to be super complicated. You can just pull your phone out and we’ve all got 4K cameras in our pockets now, so everyone can film a good video.
Lee Kantor: And how often should you be posting like you mentioned? Oh, I can kind of batch, uh, film a bunch of stuff. Like what is a good number of posts, uh, in a given week for most kind of brick and mortar businesses?
Tyler Henn: Yeah. I mean, I would say at least probably two times a week, but I would worry less about how many times you post a week and how consistently you post. So like, if you say, I’m going to post ten times a week, and then you do that for two weeks, and then you don’t post for three months, you know, Instagram and Facebook and TikTok, those algorithms don’t like that. They want you to stay consistent. So really sit down and think for a while and pick a frequency that you think you can commit to. If that’s one a week or two a week, that’s totally fine. Just keep doing that for as long as you possibly can, and that’s where you start to see the return.
Lee Kantor: Now, what about paid? You haven’t mentioned that yet. Um is it is paid advertising. Is that a must have or a nice to have. For most of these businesses.
Tyler Henn: So I, the way that I sell my services, I have, you know, three different packages and the way that I frame it to my clients or potential clients is, you know, how fast do you want leads and how and how many leads can you handle? Um, organic, which is SEO is always going to be a longer game. You know, I can’t guarantee you that I’m going to make you a site that’s going to rank well and that you’re going to be, you know, your phone’s ringing off the hook next week. That just doesn’t really exist, you know, but you can have a legacy 5 to 10 years from now if we keep, you know, tweaking and working and all that kind of stuff. And so I do like to offer Google ads and meta ads and, uh, even ChatGPT has ads now and then. You know, there are some other platforms that may be relevant to certain businesses like next door, um, house, I think, you know, and I don’t really like Angie’s, but some people have had really good experience with that. Um, and that’s definitely a good way to get leads faster. But it also takes time. You know, these algorithms have to learn, uh, who to show the ads to who’s. And then once it’s showing the ads, who’s actually filling out the lead forms, and then once the lead forms are filled out, who’s actually converting into a sale, bringing value back, you know, a return on that ad spend. And that full cycle at scale is what allows these, these algorithms like Google and meta to really optimize those campaigns. So, um, it’s really, if someone’s ready to invest, uh, a decent amount of money, I would definitely say that meta ads are good, especially if you want more leads and Google ads too.
Lee Kantor: Now, um, you mentioned roofing a lot. Uh, what if you’re kind of a mom and pop roofer in a local market and you’re battling and all of a sudden you see one of these franchise roofers come in that has a lot more money than you do, a lot more organization, a lot more kind of professionalization when it comes to, um, operating their business. Is that something that, oh, well, you know, that’s it. Game over. Or are there ways that kind of the mom and pop can compete with that kind of more well-financed, uh, competitor?
Tyler Henn: Yeah. I mean, that’s, that’s a really good, uh, that’s a good question. And the best way that I would probably combat that would be because, you know, if, if you have a private equity company that comes in and buys a couple roofing companies and they’re willing to spend $10,000 a day on Google ads, like it’s going to be hard on that front, but you can sell set yourself apart by letting people know that you are a mom and pop local owned shop that, uh, because Google understands that and knows when to recommend people. And now with AI. So like, I know you kind of mentioned a lot of stuff is AIO now versus SEO, which is very true. And what I would say is the biggest difference is that searches have gotten longer and I can break that down more. So like 15 years ago, somebody googling or who needs a quote for a new roof may look up best roofing company near me or roofing company near me. Something very simple. But now instead of going on Google and looking that up, somebody might go on ChatGPT and say, hey, ChatGPT, my roof is very old, I have brown shingles and you know that I live in in metro Atlanta. Um, I want a roofing company who’s locally owned, who’s not a storm chaser and maybe is also Latino owned because I have Latino roots and I want them to take really good care to not drop any shingles on my Japanese maple tree in the front yard because it was $6,000 and I’d be very upset if if that got broken.
Tyler Henn: Chatgpt can then take that entire, you know, novel that you just wrote and do really specific searches on Google for exactly what you’re looking for. So it may go Google, uh, best Latino and Roofing Company Metro Atlanta 2025. It may go look up roofing company that that goes above and beyond to protect your home and so on and so forth. Summarizes all those results and brings you back what it thinks is the best result for you. And so making sure that you talk in detail about how you are a local owned business, how you’re not private equity, mom and pop shop and how you, you know, take extra care in maybe tarping over the, the plants or, or covering it with netting or, um, even setting up, you know, like a plywood box over it to, to really protect it. Um, ChatGPT will understand that and be able to recommend your company over a private equity company. And so I’m really telling a lot of my clients right now to get. Let’s get super specific with how we set you apart on your website. Because the private equity is not slowing down. Uh, and it’s going to be all about how we, how we talk about ourselves and how we set ourselves apart on our websites.
Lee Kantor: Now, what if the business owner at some point wants to exit, say, that same roofing company is like, look, I’m competing with them now, but I wouldn’t be mad if one of them wants to buy me. Um, how do you kind of build that into their website so they can be an attractive candidate for a larger entity to purchase them at some future point?
Tyler Henn: Yeah. I mean, I haven’t particularly run into that yet, but I in my head, if I was a private equity company, I wouldn’t be looking so much at, I mean, I would want, you know, basic high level stuff on like, okay, what’s your organic traffic versus paid traffic? Where are your sales coming from? But they’re really probably looking at revenue and then purchasing for a multiple of that. Um, so I would just say, you know, if you’re doing general good marketing and people know you exist and you’re getting, you know, good traffic in and a lot of sales in from just existing online. Um, that in my mind would probably be pretty, you know, sufficient for a private equity company to come in and say, hey, we, you know, we’d like to talk. And the cool thing that I’ve seen a lot of these private equity companies do is that they keep those brands, um, when, when they acquire, they don’t, you know, merge it into a bigger company usually. And so I know of like one, at least one, uh, big private equity company that’s been scooping up a bunch of, uh, you know, mid-sized roofing companies in metro Atlanta and they still all have the same name, but they’re just, they kind of enter under that umbrella of the private equity company.
Lee Kantor: Now, is your advice or recommendations different? Uh, for a company that sells a invisible service like your marketing, for example, as opposed to a tangible thing.
Tyler Henn: Um, not necessarily like if it was maybe like a digital product as opposed to a service provided.
Lee Kantor: I’m saying like, say you’re a lawyer and you’re selling lawyering versus, oh, a roofer that’s selling roofing, that’s okay. You know, you got to come up on my, in my house and, you know, you have to physically be there. But a lawyer can do all their work without ever meeting the client.
Tyler Henn: Gotcha. I would say it’s, it’s exactly the same thing. As long as you’re providing a service, you just want to make sure you have those services listed with detailed descriptions on your Google business profile. And then you also have a page for each of those services on your website. And Google understands it the same way. And it’s going to recommend those Google business profiles in the same way. And it would just be the difference between you looking up, you know, a personal injury lawyer near me or roofing company near me.
Lee Kantor: So that’s so you’re using this kind of same system, the same marketing system that you recommend to your clients for your own digital marketing agency?
Tyler Henn: Absolutely. Practice what I preach.
Lee Kantor: So you have kind of the built out Google, um, Google my business page. And then you’re creating videos every couple every weekend or something.
Tyler Henn: Yep, yep. So I do a lot of the content that I personally post. It comes from my own podcast. So I started that a couple months ago and it’s, I have found it is a infinite content machine. And so, uh, it’s made posting a lot easier and scheduling and all that. Um, but yeah, I make sure that I get those posts on my, uh, Google business profile as well, because Google definitely wants to see that you’re active on there. Uh, so that’s another, you know, good step for, for progressing forward with your Google business profile. Um, but yeah, my website’s structured in the same way that I would structure for any of my clients.
Lee Kantor: And then your, the the content you’re producing, is it educational? Is that your strategy from a digital marketing standpoint?
Tyler Henn: It’s typically educational. So I think of it from two standpoints. And one of the standpoints is, are the people watching this, this content or, or reading this content going to get value from this in some way? Um, that’s typically the answer is yes, or I wouldn’t be posting it. And then number two is, is Google going to recognize me as an authority in the space that I’m talking about by me continuing to post these things. And so to kind of dive in a little deeper on that, Google owns YouTube and Gemini has access to all of Google’s YouTube, uh, to all of YouTube’s transcripts. And so one of the main goals when I started my podcast was to be putting hours and hours of me talking, you know, on camera, uh, with other people who also know what they’re talking about and establishing myself as an authority in the space that I’m in And Google now has, you know, 20 plus hours of me, you know, diving in deep and talking about, you know, breaking news, like a lot of super topical changes. Like, uh, I know we talked a little bit about that algorithm always changing earlier and, uh, and it sure is. And so we’re always covering kind of what’s the newest stuff and what’s still works, what doesn’t work anymore? Where do we think, you know, the industry is going with AI and all this kind of stuff? And so that’s a really good way, I think, to, uh, just be showing up anywhere that people may be looking for you. And then that translates down to, to social media as well.
Lee Kantor: Now, when people are trying to position themselves as authorities and experts in a space, does it require them to actually do original research and, and kind of have these first level thinking when it comes to this information? Or can they just be commenting on something they read in a blog or somebody else’s podcast?
Tyler Henn: The biggest, probably the most important thing there is going to be. Google does appreciate original insights, or at least a new opinion. So like I talk all the time about, well, Google just said this, this and that. Well, that’s not actually been the case in my opinion. I’ve been testing this, this and that and it’s not working. Um, and just giving like original kind of content. That’s what Google wants to see. And all search engines really across all platforms, whether that be your Google business profile, your website, uh, what are you posting on social media? What are you talking about on your podcast? You know, it’s kind of everywhere. You definitely want to try to have a unique take and, uh, provide new information to the internet.
Lee Kantor: So now is there a story you can share? You’ve mentioned some, uh, but is there one that really illustrates what it’s like to work with you and your team? Um, don’t name the individual or the company, but maybe share the challenge they came to you with. Um, and how you help them get to a new level.
Tyler Henn: Yeah. There was a networking group that I go to, uh, that we meet once a month. And I had seen this guy in there a couple of times. Uh, he’s a chiropractor in my area. And, um, I don’t remember if you, if you’re in Georgia or not, but Life University is here and it’s a huge chiropractic school. And so there’s a lot of chiropractors in Georgia. Um, so competition is high. And we just got to talking after one of the meetings and I asked him, you know, do you have a website? Do you have a Google business profile? You know, basic stuff. And he’s like, yes and yes. He showed me his website and it had like four pages. I was like, man, we should, we should definitely talk because you, you should really have a page for each service. Um, so we set up a time to meet, uh, it was like the following week and I had gone and done my recon and found that he was ranking about on average, like 84th, 85th place out of all the other chiropractors in his city, which is, you know, really not good at all. Uh, he basically was invisible as far as Google was concerned. And so I walked him through my process and explained how I do you know, everything, why I do it, why it works. And he was super apprehensive. And, you know, after some, you know, further conversation, I got him signed up. This was in June of this year. And now in, you know, I would say by the end of August, he was in the top three consistently. Um, which is a major change for a competitive, uh, a competitive field. And so that’s probably one of my greatest success stories.
Lee Kantor: And is there any, uh, piece of advice you would give somebody the low hanging fruit? You mentioned Google my business. So that seems like that was, I think that was step zero in your system. But is there something else that a person could be doing today that would make an impact tomorrow?
Tyler Henn: Yeah. I mean, once you’re, uh, once your Google business profile is filled all the way out, and that’s just to expand on that super quick. Um, typically Google actually doesn’t show you all the questions when you first create the profile. So make sure that you go back into edit and you’ll find a lot more questions that’ll ask you what languages you speak, what kind of parking you have, if you’re wheelchair accessible, um, and all this kind of stuff. And then they just pop up random new questions all the time. So just go in there every once in a while and check and make sure everything’s filled out because Google really appreciates that. And then the next best thing is just going to be making sure that you’re getting reviews. Um, Google doesn’t care too much for ranking purposes about, uh, review quantity, but more so kind of like I mentioned with social media posting, they care about the frequency. So like all other ranking factors being equal, a company that’s getting 2 or 3 reviews every week and maybe only has 100 total reviews is going to be out ranking a company that has 600 reviews but hasn’t gotten a new one in like seven months.
Tyler Henn: Uh, because, you know, it gets to a point where Google starts to think, well, is this person still in business? They’re not getting reviews anymore. And so showing Google that you’re active and getting those reviews is a really great way to move up in the rankings slowly. As long as everything else is optimized. And I think a lot of people are scared to ask for reviews in person. I don’t know why, because in my head, if you just provided someone a really good service and they’re satisfied, I would think that they would like to leave a review for you really quick. And so what I’ve found is that there’s like a 90 to 95% chance that if you ask someone in person right after you performed a positive service for them, they will do it. Um, and the second you leave and text them or email them, asking them to do it, there’s like a 20% chance. So everyone makes sure you’re asking for reviews in person. It’s a, it’s a really good way to get reviews.
Lee Kantor: Now, what’s the problem that your ideal client is having right before they call you? Is this something? Because this doesn’t seem like a house on fire problem. It sounds like a problem that they may not even know they’re having.
Tyler Henn: Yeah, exactly. I mean, a lot of people, uh, are already getting good, a lot of business. They are typically in a decently established company. Like maybe people know they exist. Uh, but Google doesn’t know they exist. And so we kind of bridge that gap between, you know, you’re already getting referrals, you’re already well known, you’re a pillar of the community, but how can we make sure that Google understands who you are, what you do, and when to recommend you? Um, because if you only are talking about like 1 or 2 services on your website, then you’ll never get recommended for those other 25 services you provide. And so we make sure that we have everything built out in a way where Google actually understands the kind of the full scope of what you can provide for people and where you can provide those things.
Lee Kantor: But how does that like, what’s a sign or a signal for a business owner that they may need help? Like they this, like I said, it’s not like you’re, you know, there’s a hole in my roof. This is something that the roof looks fine. Like, how do I know that my marketing isn’t fine.
Tyler Henn: Yeah. I mean, I guess maybe just if you’re just not getting a lot of calls where people are telling you, uh, you know, I got your number from so and so, um, one really good way, you know, as a business owner to track where you’re getting stuff from is, you know, if you don’t have a, a software for it, it’s just asking people, you know, how’d you find out about us? Um, and a lot of people will say like, well, Bob down the street told me about you or, but, you know, once these things are in place, they’ll say, well, I found you on Google. I found you on ChatGPT. Um, so I guess like one of the main ways that somebody could find out, but to your point, it’s tough, you know, if, if you don’t know or don’t, you know, understand what to expect on that front, then it can be kind of hard to identify it. Um, and so it’s probably typically going to come from, you know, maybe a peer in your, uh, in your same field saying, you know, man, I’ve been getting, you know, I started this SEO and it’s been working really well. And then, you know, some people are like, what’s SEO? And so, uh, you know, probably just from doing their own research and, and maybe just hearing about it and saying like, well, I want to, uh, I would like that for my, my business as well.
Lee Kantor: So, uh, you mentioned earlier that kind of ideal client profile for you is that, uh, brick and mortar, uh, service that is local in and once get to get more local business is that kind of, and that local doesn’t mean here in the Atlanta area where you’re based, but it could be anywhere in the country if they’re frustrated by the amount of local business that they’re getting, then, uh, you’re a good call to make.
Tyler Henn: Yeah, definitely. And I mean, I would even work with, with anyone in the world, really, if, if they were interested. Um, I haven’t yet, but that would be a fun thing to explore as well. So yeah, really, anyone who, who is already pretty established and is, is ready to maybe invest more in their online presence and can, you know, handle some more qualified leads or want some more qualified leads. That’s, that’s what I explore.
Lee Kantor: Good stuff. Well, Tyler, thank you so much for sharing what you do with all of us. If somebody wants to connect with you and, um, maybe see if this is a good fit, what is the website? I’m sure there’s a lot of good information on the website just from that standpoint.
Tyler Henn: Yeah. So my website is w w w dot dot house. That’s HENN dot house. Uh, or you can connect with me on LinkedIn. I’m pretty active on there. Or shoot me an email at hello at hen dot house.
Lee Kantor: Good stuff. Well, thank you so much for sharing your story today. You’re doing important work and we appreciate you.
Tyler Henn: Yeah. Thank you. Lee. That was a lot of fun.
Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.














