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North Fulton Business Radio

Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group

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Healthcare Staffing and Home Care Services, Stephen Deason, OPA Health Group (North Fulton Business Radio, Episode 863)

In this episode of North Fulton Business Radio, host John Ray speaks with Stephen Deason from OPA Health Group. They discuss OPA’s journey in medical staffing and home care services, covering their expansion across 15 states and their entrance into home healthcare in the Atlanta metropolitan area. Stephen shares his personal backstory, the passion behind his work, and the challenges faced in healthcare staffing. Additionally, he highlights key differentiators of OPA Health Group, including their rigorous recruitment process and exceptional internal team, along with valuable advice for those seeking home healthcare services. The episode underscores the importance of reliability and compassionate care within the healthcare industry.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Stephen Deason, Founder and CEO, OPA Health Group

Stephen Deason

Stephen Deason is the Founder and Chief Executive Officer of The OPARASA Group, which includes OPA Staffing and OPA Home Care under its umbrella. Based in Roswell, Georgia, Deason brings over 30 years of experience in building and managing healthcare and technology companies. He is recognized as an entrepreneur, author, public speaker, consultant, professor, and recovery advocate. Deason’s leadership is marked by a commitment to social enterprise, specifically helping individuals in recovery build personal and economic worth by leveraging business opportunities and workforce training.

Deason’s academic background is extensive. He holds a Bachelor of Science in Mathematics from the University of Alabama at Birmingham, an MBA and an MSc in Accounting from Emory University, and he is ABD (all but dissertation) for a PhD in Business from Emory University’s Laney Graduate School. He is also a graduate of the Johns Hopkins CityLabs program and has pursued additional graduate studies at Johns Hopkins University.

Before founding The OPARASA Group, Deason served as CEO of GRYYT, a socially conscious MarTech firm, and held C-level positions with several other technology companies. He is an active volunteer, serving on multiple nonprofit boards and advisory boards for startup technology and telecommunications firms. Deason is also a frequent public speaker on topics such as leadership and recovery, and he has authored two books and multiple academic papers.

OPA Health Group

OPA Health Group serves as the parent organization for both OPA Staffing and OPA Home Care, providing strategic oversight and ensuring that both divisions uphold the group’s commitment to high-quality healthcare services. The two entities, while operating under the same corporate umbrella, maintain distinct operational focuses and service models, each tailored to meet specific needs within the healthcare sector.

OPA Staffing is dedicated to recruiting and placing highly qualified healthcare professionals in medical facilities across multiple states, including Alabama, Maine, North Carolina, South Carolina, Florida, Massachusetts, Pennsylvania, Georgia, Mississippi, and Texas. The division specializes in sourcing clinical and administrative staff such as registered nurses, licensed practical nurses, certified nurse assistants, nurse practitioners, physician assistants, therapists, and laboratory professionals. OPA Staffing is recognized for its rigorous hiring standards, ensuring that all candidates meet or exceed Joint Commission Accreditation Standards and Department of Health Regulations. The division operates out of its headquarters at 9755 Dogwood Road, Suite 320, Roswell, Georgia, and is distinguished by its collaborative partnerships with healthcare facilities and its commitment to open communication and quality assurance. OPA Staffing has also earned The Joint Commission’s Gold Seal of Approval, reflecting its dedication to excellence in healthcare staffing.

OPA Home Care, on the other hand, focuses on providing in-home care and support for seniors and individuals who require assistance with daily living activities. Its services encompass personal care, companionship, medication management, transportation, meal preparation, and specialized care for couples or those recovering from illness or surgery. OPA Home Care primarily serves counties within Georgia, including Cherokee, Cobb, Dawson, DeKalb, Forsyth, Fulton, Gilmer, Gwinnett, Hall, Lumpkin, Monroe, and Pickens. Like OPA Staffing, OPA Home Care is headquartered at 9755 Dogwood Road, Suite 320, Roswell, Georgia. The division employs a large team of credentialed caregivers, certified nursing assistants, and nurses, offering customized care plans tailored to the unique needs and budgets of each client. Clients benefit from reliable backup care, 24/7 support, and a strong track record of service, as evidenced by the division’s support of more than 112 active facilities in Georgia over the past five years.

Both OPA Staffing and OPA Home Care operate in close coordination under the leadership and operational infrastructure provided by OPA Health Group. Although each division maintains its own specialized teams and service offerings, they share a unified mission, organizational standards, and a commitment to client-focused care. This integrated approach allows OPA Health Group to deliver comprehensive healthcare solutions, both in clinical settings and in the homes of those who need personalized support.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Stephen Deason of OPA Health Group
01:44 OPA Health Group: Services and Expansion
02:49 Stephen’s Personal Journey and Passion for Healthcare
03:39 Challenges and Evolution in Healthcare Staffing
05:25 Impact of COVID-19 on Healthcare Staffing
06:30 Transition to Home Care Services
07:20 Operational Insights and Business Philosophy
12:09 Navigating Multi-State Operations
14:22 Home Healthcare: Differentiators and Client Success Stories
23:08 Conclusion and Contact Information
25:11 Host’s Final Remarks

About North Fulton Business Radio and host John Ray

With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

North Fulton Business Radio

In-home Healthcare and Caregiving Services, with Bill Holbrook, President, Trinity Life at Home

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North Fulton Business Radio, Episode 701)

Bill Holbrook, Founder and President of Trinity Life at Home, joined host John Ray on North Fulton Business Radio to talk about his company’s private duty home care services. They discussed Bill’s personal reasons behind his passion for the company and the clients they serve, challenges in the industry, how they select excellent caregivers, how they tailor care to the needs of the client, what insurance covers, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in AlphaBretta.

Trinity Life at Home

Trinity Life at Home was established with a passion for helping families make informed decisions when needing in-home care services for their loved one. As a leader in Private Duty Home Care services in Metro Atlanta for over 11 years, they have built a reputation of integrity, compassion, and excellent customer service.

Their mission at Trinity Life at Home is to provide valuable and skillful in-home care with the heart of a servant. Offering solutions that allow clients to stay in their home as long as possible, they strive to provide peace of mind to families. They offer in-home care services tailored to meet the individual needs of their clients.

Website | LinkedIn | Facebook | Instagram

Bill Holbrook, President, Trinity Life at Home

For four years, Bill Holbrook was the primary caregiver for his first wife, who ultimately lost her battle with cancer. He later remarried, and he and his wife have been the primary caregivers for a beautiful child with special needs who is non-verbal and non-ambulatory. He walks in his client’s path every day as an advocate for someone who needs a lot of care.

Questions and Topics in this Interview:

Tell us about Trinity Life at Home. What exactly does your company do?
Why did you get involved in this industry?
What are some of the challenges your company regularly faces and how do you handle them?
How does homecare work?
What are some of the specialized areas of care?
What types of care staff and clinicians does Trinity employ?
What are the costs for services?
Does healthcare insurance or Medicare cover services you provide?
Your company has experienced significant growth over the last several years? What do you attribute to your success?
What do you enjoy most about your business?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

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