Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Nice, Kind, and Offering Value

March 7, 2022 by John Ray

Nice, Kind, and Offering Value
North Fulton Studio
Nice, Kind, and Offering Value
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Nice, Kind, and Offering Value

Nice, Kind, and Offering Value

You can always be kind, but being nice can sometimes inhibit your capacity to deliver value. Yes, there’s a difference between being nice and kind. A story and some thoughts on nice, kind, and offering value to clients and prospects in your professional services practice. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] And hello again. I’m John Ray on the Price and Value Journey. As you manage relationships with prospects and clients in your professional services practice, it’s important to understand the difference between nice and kind. Yes, there is a difference between being nice and being kind.

John Ray: [00:00:24] Several years ago, I was invited by a local economic development official, I’ll call her Ann, to sit in on a meeting with an entrepreneur who was opening a new business concept. This project required a significant investment on his part, and this entrepreneur, who I’ll call Bob, he wanted feedback from several business professionals on his concept. Well, Ann asked me to be one of those professionals, and I sit in on a presentation of Bob’s plans. And he talked about the market for his service, the amount of investment, et cetera. And he went on and he went on and he went on. And I began to feel like my sole purpose in the meeting, along with everyone else who had been asked to join, was to serve as basically a potted plant, making the scene look tranquil, but to stay quiet and acquiescent and nodding my head.

John Ray: [00:01:24] Well, finally, I had an opening to ask a question and then another one and more after that. And the questions that I asked were about what I thought were holes and inconsistencies that I saw in his business plan. For some of the questions, Bob had thoughtful answers. For others, he scratched his head, took some notes, and said he’d have to do further work.

John Ray: [00:01:49] Now, our exchanges were direct but friendly. Well, that’s what I thought anyway. But Ann didn’t think so. She pulled me aside after the meeting. “Is there something wrong with you?” she said. I could tell by the way she asked the question she wasn’t really interested in my health and welfare. “No. Why?” “You asked questions which bordered on rude.” “Well, I thought we were here because Bob wanted feedback on his plans.” She replied, “But all your questions were negative. You didn’t have to get into everything that was wrong.” Ann never invited me to any meetings like this again.

John Ray: [00:02:30] But several years later, Bob called me. “I want to thank you,” he said. “For what?” “Well, I remember you and you stood out in that meeting we had because you were the only person who asked me any tough questions. What you asked made us think and helped us sharpen our plan, and we’re better off because of it.”

John Ray: [00:02:53] It would have been enough if he just called to tell me that. But here’s the reason he called me. He wanted to hire me for some consulting related to his pricing. He said he knew I’d tell him what he needed to hear which was good for the project instead of just what he wanted to hear. This guy, I thought to myself, is going to be successful. He’s a mature entrepreneur who understands that asking for feedback sometimes means receiving constructive criticism, which would be vital to honing his plans.

John Ray: [00:03:30] As a professional services provider, your job is not to be nice. The best clients, in fact, don’t want nice. There’s not a lot of value in nice. Their primary concern is the outcomes that you can help them deliver. They want you to diagnose and fix their problems and, yes, be kind while you do it. But the best clients don’t have time for a shallow backslapping, and they are willing to pay you fees commensurate with the value that you deliver.

John Ray: [00:04:08] You see, nice is what golden retrievers are for. My golden retriever, Cooper, is always ready whenever I’d like the nice treatment. And the economic development official, she thought Bob wanted a room full of golden retrievers wagging their tails at everything he offered up. On the contrary, Bob wanted value, yes, value delivered in a kind way, but he wanted value. What he wanted most of all was help getting to his desired outcomes. And he was willing to pay for that value. And, yes, as a result, his business has been successful.

John Ray: [00:04:51] I’m John Ray on the Price and Value Journey. If you’d like to find our show archive, you can go to pricevaluejourney.com. And if you’d like to connect with me directly, you can email me, john@johnray.co. Thank you for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: deliver value, John Ray, kind, nice, offering value, Price and Value Journey, pricing, professional services provider, professional services providers, solopreneurs, value

How a Higher Price Makes You More Competitive

March 4, 2022 by John Ray

Higher Price Makes You More Competitive
North Fulton Studio
How a Higher Price Makes You More Competitive
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Higher Price Makes You More Competitive

How a Higher Price Makes You More Competitive

As a professional services provider, don’t you have to lower your price to be more attractive to the marketplace? How does a higher price make you more competitive? Answers to these questions in this episode. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] And hello again. I’m John Ray on the Price and Value Journey. How does a higher price make you more competitive? I was with the services provider the other day who I’ve had multiple visits with to talk about his pricing. “I raise my prices again,” he said. He went on to talk about the benefits he’d received from that move, including weeding out clients who aren’t a great fit. He also said it’s made me more competitive. Well, that comment raised my eyebrows as most entrepreneurs think higher prices make you less competitive, not more.

John Ray: [00:00:42] “How is higher pricing made you more competitive?” I asked him. “Well, it’s gotten me into larger companies,” he said. “The larger corporate clients I want to do business with see me as a serious player. They look at me and see me as a real company, which is what I am.”

John Ray: [00:01:01] If you’re a small business or solopreneur trying to break into the corporate market, pricing as a marketing signal becomes very important. The rationale keeping your price low because it’s easier for a corporate buyer to hire you is flat out wrong. Buyers inside corporations are invariably risk-averse. They fear missing the deliverable date on the project they’re working on. They fear the project getting screwed up by the vendor they hire, thereby incurring the wrath of not only their boss but the boss’s boss who comes down on both of them. Beyond looking incompetent, a bad decision could cost them a promotion or even their job.

John Ray: [00:01:45] This is one place where consultants, speakers, and other professional services providers get mixed up on what constitutes value. You’re so used to getting beat up by nickel-squeezing small business buyers that by the time you break into the corporate space, you don’t understand what’s valued. For a corporate buyer, there’s value in reliability in knowing the project will not just get done but will be done as agreed upon and completed on time.

John Ray: [00:02:17] Value comes in knowing a vendor has the resources to get and keep the project on track. There’s value in experience and reputation and consistency, evidenced in other corporate engagements successfully completed. By the way, it’s true for your best-fit clients among small businesses, too. The best ones, the ones you want to do business with don’t have time to penny-pinch. They’ve got big goals and they need vendors who can deliver. I’m not suggesting that price is unimportant. Price is always a consideration. Price, though, is just one factor as a risk-averse corporate buyer also weighs reliability, resources, experience, consistency, and reputation. It’s all these characteristics which make you competitive in the corporate market.

John Ray: [00:03:12] I’m John Ray on the Price and Value Journey. If you’d like to connect with me, go to johnray.co, or email me, john@johnray.co. Thanks for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: competitive, corporate, corporate market, higher price, John Ray, Price and Value Journey, pricing, professional services firms, professional services providers, solopreneurs, value

Selling to Your Own Wallet

March 2, 2022 by John Ray

Selling to Your Own Wallet
North Fulton Studio
Selling to Your Own Wallet
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Selling to Your Own Wallet

Selling to Your Own Wallet

“They’ll never pay that much.” If you’ve had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phenomenon, why it happens, and how to address it. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] And hello again. I’m John Ray on The Price and Value Journey. Once I was advising a professional services provider on engagement options that she was preparing to deliver to a prospect. We talked about the client’s needs, wants, and values, the three options that made sense in light of what it seemed the client valued, and the pricing of those options.

John Ray: [00:00:25] The pricing of all three of these options were significantly higher than what she had originally envisioned and well beyond what she’d ever received for any client engagement. “I’m not sure I would pay that much,” she said. “Who cares what you think?” I replied, “You’re not the one writing the check.”

John Ray: [00:00:48] The point I was making was that she was guilty of selling to her own wallet. As it turns out, she hadn’t had a deep enough value conversation with the prospect. Selling to your own wallet invariably occurs when you haven’t had that effective value conversation with the client. And as we went along, that’s what my client and I realized about her experience.

John Ray: [00:01:15] Your conversations have turned more on what the prospect has asked for, your service and how you do what you do. When it comes time to put together engagement options, then you find out that you don’t know that prospect as well as you’d like because you didn’t have the patience to ask friendly yet probing questions which reveal motivations, values, hopes, and fears of the client.

John Ray: [00:01:42] You haven’t discovered, for example, that if this guy doesn’t complete the project you’ve been discussing with him very soon, his wife may cause him to end up on a missing persons list. This situation actually happened with me, establishing value in the mind of that prospect and justifying my pricing was clear, but only because I’d had the patience enough to diagnose the domestic motivation, you might say, behind his desire for my services.

John Ray: [00:02:13] Selling to your own wallet often happens, as was also the case here, when you are proposing prices much higher than you’ve ever received for your services. It’s the professional services provider’s version of the high wire. And the higher the price points, the further off the ground that wire seems. You’re standing on the ledge about to walk out on the high wire and your legs are frozen. The wind is kicking up and your stomach is churning. You’re deathly afraid of that first step you’ll take when you slide those engagement options across the table to the prospect. You’re afraid the shock of their reaction to your pricing will blow you right off the wire.

John Ray: [00:03:00] Here’s the power of an effective value conversation. It arms you with confidence. That tight rope feels like it’s only a foot off the ground. A fruitful value conversation enables you to keep subsequent discussions around price aligned with the clearly perceived value that the client has already disclosed to you that you’ve diagnosed and the two of you have discussed. It takes away that queasy feeling in your stomach. It also taps down the notion that you’re gouging someone.

John Ray: [00:03:39] When you utilize value pricing, you’re establishing the value profit, if you will, the excess of value the client receives over the price paid that the client will receive from your involvement. It’s clear both to the client and in your own mind that there’s a rationale for your price, which is very clear. You feel confident in the value of the work you’re doing and the client profits as well. That’s what it’s all about, right?

John Ray: [00:04:11] I’m John Ray on The Price and Value Journey. You can find the episode archive of this series at pricevaluejourney.com You can connect with me by emailing john@johnray.co. Thank you for joining me.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: engagement options, John Ray, Price and Value Journey, pricing, professional services, professional services providers, proposals, selling to your own wallet, solopreneurs, value, value conversation

The Value of a Dime

February 28, 2022 by John Ray

The Value of a Dime
North Fulton Studio
The Value of a Dime
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

The Value of a Dime

The Value of a Dime

The value of a dime is not ten cents. Depending on the circumstances, its value, like any “surprise and delight” gesture we extend to a client, prospect, or someone in our network, can be priceless, and cement your status as a person of value. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey. In 1987, psychologist Norbert Schwarz conducted a study in which he and his team of researchers repeatedly left a dime near a copy machine where it would be found by those that use the machine.

John Ray: [00:00:22] Those individuals who found the dime were surveyed shortly thereafter, and what the study showed was their overall satisfaction with life was found to be greater than those subjects who did not find the dime. What Swartz and his team documented was the value of a positive surprise, even when the cost of that gesture to the giver was negligible.

John Ray: [00:00:49] Recently, I had the opportunity to visit with an entrepreneur who had just started her services business. She needed help with her pricing and she really wasn’t in a position to hire me for a normal engagement. I spent an hour or so on the phone with her talking about some of her various issues and what she was up to with her business. I gave her some ideas that I thought would help her. And I thought we had a good conversation and I left it at that.

John Ray: [00:01:18] Now, normally, when I have these conversations, I’m not expecting to get anything back in return. I’m just giving to someone that I think could use my assistance and they’ve asked for it.

John Ray: [00:01:29] Well, several days later, this thoughtful entrepreneur sent me a $100 gift certificate for a top notch steakhouse in the area where I live. Now, this gesture was hardly a dime on a copying machine. She surprised and delighted me.

John Ray: [00:01:49] Needless to say, I sent her a thank you note to tell her how thoughtful she was about what she had done. And needless to say, any time she calls me in the future, I’ll gladly take her call and help her in whatever way I can, not because she gave me a card for a steakhouse, a dinner which I could buy on my own. That’s not the point.

John Ray: [00:02:09] The point is, she put herself at top of mind because she gave me a surprise and delight gesture. You see, the gift card was generous, but it wasn’t about the amount or even the card, it was the emotion that her gesture engendered in me. An emotion that I still hold for this individual. These nice touches don’t necessarily mean a lot to us when we do them, but they have high value to our clients, prospects, and just those in our network that we want to reward. They create an emotional value and reciprocity that lasts for a long time.

John Ray: [00:02:48] I happen to think these kind of surprise and delight gestures mean much more than what almost seems like a mandatory holiday gift. The gifts that get lost in the shuffle of everyone else’s gift that year end. I happen to subscribe to the notion that you’re better off slipping in the surprise and delight gestures through the year when you can, as opposed to making a big deal out of holiday gifting.

John Ray: [00:03:17] I know I’m going to be in trouble now with some of my friends who have gifting businesses, but remember them throughout the year, not just at the holidays. They’re not as busy then, and they can help much faster and much quicker throughout the year. But when you do that, it stands out more in the minds of those that you care about. And it goes a long way toward cementing your place in the minds of others as a person of value.

John Ray: [00:03:46] I’m John Ray on The Price and Value Journey. Our show archive is at pricevaluejourney.com. And you can email me, John@johnray.co to connect directly with me. Thank you for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: gifts, John Ray, person of value, Price and Value Journey, pricing, professional services providers, solopreneurs, surprise and delight, value

Psychological Dance Steps

February 25, 2022 by John Ray

Psychological Dance Steps
North Fulton Studio
Psychological Dance Steps
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Psychological Dance Steps

Psychological Dance Steps

To be successful in your solo or small firm professional services practice, there are a few “psychological dance steps” you must absorb. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey. To successfully build your professional services practice, you must learn a few psychological dance steps- I guess I would call them – with yourself.

John Ray: [00:00:15] You must understand the value of your intervention to the client. You must understand that it’s not about what I’m worth. The IT is the client’s perceived value of the outcomes you create for them.

John Ray: [00:00:32] You must not allow this realization to affect your confidence in yourself or the services you provide. Speaking of confidence, you must be told you’re too expensive on enough proposals to know your pricing is close to where it should be. You can’t be so needy for affirmation that you allow objections to cause you to discount to win business, and that move will fail anyway.

John Ray: [00:01:05] You must be bold enough to walk away from clients who you know are a bad fit for your practice, not just for you, but for them. You must be humble enough to acknowledge that you’re not the best provider for all clients. You must be grateful for the confidence clients place in you. Humble enough to recognize that you must always look for ways to deliver value, whether that benefits you or not.

John Ray: [00:01:40] You must realize that clients change, and you may not be the best fit for them indefinitely. And you must realize, of course, that you change as well.

John Ray: [00:01:51] And with all of this, you must give yourself a little grace and realize that you’ll never get it all exactly right. I know that’s true for me.

John Ray: [00:02:04] I’m John Ray on The Price and Value Journey. If you’d like to find our episode archive, go to pricevaluejourney.com. If you’d like to connect with me directly, email me at John@johnray.co. Thank you for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: dance, John Ray, Price and Value Journey, pricing, professional services firm, professional services providers, psychological dance steps, small firm, solo, solopreneurs, value

Decision Vision Episode 157: Celebrating Three Years

February 24, 2022 by John Ray

Decision Vision
Decision Vision
Decision Vision Episode 157: Celebrating Three Years
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Decision Vision Podcast

Decision Vision Episode 157: Celebrating Three Years

Host Mike Blake took time to reflect and celebrate three years of the Decision Vision podcast by expressing his gratitude to Brady Ware, producer John Ray and his Business RadioX® team, the fantastic guests, and all the listeners. Mike also shared exciting news about a new professional direction. Decision Vision is presented by Brady Ware & Company and produced by the North Fulton studio of Business RadioX®.

Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the Decision Vision podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

LinkedIn | Facebook | Twitter | Instagram

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

Decision Vision is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the Decision Vision podcast.

Past episodes of Decision Vision can be found at decisionvisionpodcast.com. Decision Vision is produced by John Ray and the North Fulton studio of Business RadioX®.

Connect with Brady Ware & Company:

Website | LinkedIn | Facebook | Twitter | Instagram

TRANSCRIPT

Intro: [00:00:02] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full-service, accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision. This is Mike Blake, your host, and our sponsor is Brady Ware & Company. This is going to be a different show, a short show. And, really, a thank you show.

Mike Blake: [00:00:34] So, we are celebrating our third anniversary of the Decision Vision podcast with the show. And, you know, something like, I don’t even know what number of episodes this is, like 155 or something. It’s a crazy number. And, you know, I just – I think it’s a good time to pause. I don’t want to – I don’t want to do this as sort of in passing because it deserves more than an in passing mention. It deserves its own airtime.

Mike Blake: [00:01:01] And, three years is a long time for a show to be on, especially a weekly show. We have now lasted officially as long as the Star Trek original series did. I don’t know that we’re going to have Decision Vision Con anytime soon, but, you know, good things can happen after only three years, and it’s hard to believe we launched this back in March of 1999. And, you know, where do we even begin, right? So much has changed since then.

Mike Blake: [00:01:30] And before we get into some perspective on that, I want to make sure to thank everybody that needs to be thanked and there are a lot of them. First, I’d like to thank Brady Ware & Company who has supported this podcast. They have supported my investing time into it. They have supported it by listening to it and directing people to listen to it. They’ve supported it financially at not an insignificant expense. Putting on a show like this, even though I do it for free, technically is still not cheap, and you can tell the difference between this show and a show that’s done in somebody’s basement, which leads me to the second group I want to thank which is the folks at Business RadioX, and John Ray and his team have been just tremendous partners with this. And it’s not just about turning on the microphone and recording things. And they’ve certainly done that, but, you know, they’ve done some editing. They’ve made me sound much smarter than I’ve sounded. They’ve saved shows because we’ve had guests that have come on and then say things that they regret. And in order to not have the show be deleted, they’ve managed to sort of edit it and make it sound natural. Some people get in front of a microphone and they’re terrified and it’s like a hostage tape. And then, there are other people that sort of forget they’re behind a microphone. It’s like they’ve had a couple of belts of scotch before they start going.

Mike Blake: [00:02:52] And John and his team helped kind of save the day and keep the show, for lack of a better term, the way that it needs to be. You know, they do all our scheduling. In some cases, they’ve handed us guests, especially when we’ve had some show holes. And, you know, sometimes it does have a little bit behind the scenes. Like even on The Tonight Show, they get guests that cancel at the last second, and all of a sudden you’re left without a show. And believe me, we don’t rise to that level. We don’t think we rise to that level. So, there are days that we kind of scramble for guests, but we also have a high standard that we don’t want to put a show on unless it’s something that we’ll be proud of. And they’ve been great at getting us guests, and they’ve been great at just letting people know that shows are up and that the show is out there and publicizing it.

Mike Blake: [00:03:40] And, I’m under no false illusions. I don’t think so. You know, we stopped counting at 30 million downloads about six months ago. I don’t know what that number is. Maybe, it’s 30 million and one, I don’t know. But the point is we would not have reached that without our partners at Business RadioX. And if you’re thinking – this is not a paid – they’re not giving us a break. They’re not giving us any kind of promotional credit. But if you’re thinking of doing a podcast for realzies and you’re thinking of doing it from a business perspective and attracting clients and representing your company and yourself well, your company and personal brands well, you know, I cannot speak highly enough of them as a partner. So, I want to make sure to thank them.

Mike Blake: [00:04:21] I want to thank our guests who have put in well over combined 150 hours of their time to share their talent and expertise with us. Some podcasts, some radio shows are just a person talking into a microphone. This isn’t that kind of show. I’m not that interesting. I would get hoarse after ten minutes. I get boring after five. So, thank God that we have the guests to do that. And I think that’s been a good format. It makes you really – it makes you appreciate the people that are on, for example, talk radio. And, without getting political for a second, you can appreciate the talent of people who can just talk into a microphone and be interesting for three hours. That is not easy to do. It’s hard to do it for three minutes, do it three hours day after day. I don’t know how they do it, and so thank goodness for the guests who are willing to come on, sometimes twice. I don’t know how we convinced them to come back. I mean, once they’ve never [inaudibly] never listened to the program but after having been through the experience, once they’re willing to come back. And, you know, I can’t thank you enough.

Mike Blake: [00:05:28] And then, finally, of course, you guys, as listeners, whether you listen once or twice or you’re a regular Decision Vision junkie, you know, you know who you are. I appreciate your social media comments. I appreciate your emails that you send to me privately. I appreciate your reviews and your constructive feedback. You know, we try to – my hope is that whenever the last show of this thing is, I don’t know if that’s going to be tomorrow or five years from now, I hope our last show is the best one we’ve ever done because each one is a little bit better than the one prior to that. And the feedback you give us, the energy you give us is what keeps us going. And, you know, it is not easy to put on a show like this on this kind of schedule, and I’m not asking for any kind of recognition or anything. I just want to acknowledge the fact that your feedback, your energy are what give me and us the energy to keep doing this and keep doing it at what I think is a high-level show that we can be proud of. You know, if there’s no listeners, then it’s just me talking into a microphone and paying somebody a lot of money to record me talking into a microphone and that doesn’t make any sense. So, thank you for letting us know that you’re having an impact. No, we’re having an impact on you.

Mike Blake: [00:06:41] So, in the last three years, we started this and we were, pre-COVID, we hadn’t gone into any Greek letters yet. And now, we’ve gone through three of them so far. I turned 50 during this period and I have the gray hair to prove it. I was [inaudible] on the other side of 50 when we started this. We survived murder hornets. Cryptocurrency has now risen to the level where it warrants multiple Super Bowl ads. The University of Georgia won the Football Championship for the first time in 41 years. I didn’t think that’s going to happen, and I was glad to be wrong. And, Matt Stafford of all people won the Super Bowl. I don’t think a lot of people thought that was going to happen. And Tom Brady retired, or at least they say he did. There’s now rumblings he may actually come back already, so we may be in a Brett Favre situation, but that’s a – but for many people, the long national nightmare is at least over and somebody else gets to be the GOAT in football terms.

Mike Blake: [00:07:41] But, you know, and it’s just been – it’s been a wild ride. It’s been a great, you know, a great three years. And we’ve got a lot more shows coming up. We’re going to come back and revisit topics that we’ve already visited. We’re going to continue to take topics on that are hard. We’re going to continue to take topics on that are thought-provoking, that may be emotionally provoking, that may provoke a very strong reaction in the negative.

Mike Blake: [00:08:07] But that’s how you make good decisions. You make good decisions by putting all the facts out there, all the feelings, all the views out there, and giving them all, visibility in the cold light of day. Letting those ideas go to war. The ideas, not the people, go to war and figuring out what is the best path forward. And that’s really what the Decision Vision is all about. It’s a show about ideas not telling you that you should do X, you should do Y, but rather here’s what we think you need to know in order to make an informed decision based on whatever circumstances or environmental conditions you’re confronting and serve as your constraints.

Mike Blake: [00:08:50] And then, finally, I’ll tease something. We’re not formally announcing it yet, but I feel like you guys have been on the journey enough where you guys deserve some inside baseball. So, my group will be spinning off, actually has technically spun off. We just haven’t announced it yet from Brady Ware. So, there’ll be a company called Brady Ware Arpeggio, which is the – Arpeggio’s the old name of my sole proprietorship. That’s the legal name. It’ll be known to the market as Brady Ware Strategic Valuation and Advisory Services, which I think is a very apt name, and we’re going to talk about – we’ll have a show as to why we chose to do a spin-off. That was a material decision why are we doing that. But once again, I’m going to be put in the position of running a company. I’ll be a material shareholder. And it’s both exhilarating and terrifying at the same time. And I think that’s probably about right. If it doesn’t scare you a little bit, you’re not taking it seriously enough. And if it’s not exciting you, why are you doing it? But that’s just me talking.

Mike Blake: [00:09:54] So, that’s sort of a state of the show. You may have been looking forward to content, but unless you’ve listened to every one of those 154 shows, and if you have, kudos to you. I haven’t. I don’t think my mother has either. But if you have, great. But for the majority of you that haven’t, there’s plenty of back catalog content that you can go enjoy and we will be back next week with a brand new show, brand new topic.

Mike Blake: [00:10:21] And, again, I just want to – I’ll just – I’ll finish like I started. You know, thank you for this opportunity to serve you, to be a focal point for your ideas, to help you think about things, to help you become a better decision-maker. I enjoy it. I find it personally enriching, and it’s an enormous compliment to me that anyone thinks that what I have to say is of value and the fact that as many of you do not just once but repeatedly. You know, at the end of the day, I think that’s what life is all about is making an impact and you’re showing me that this show is. And thank you so much. So, have a great week. Take care. And we’ll be back at you next week.

 

Tagged With: Brady Ware & Company, Business RadioX, Decision Vision, John Ray, Mike Blake

Should I Give a “Friends and Family” Discount?

February 23, 2022 by John Ray

Friends and Family Discount
North Fulton Studio
Should I Give a "Friends and Family" Discount?
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Friends and Family Discount

Should I Give a “Friends and Family” Discount?

Naturally, you want to help your friends and family, or possibly a charitable organization. Maybe they’ve been early clients, helping you get started in your professional services practice. Seeds of dysfunction for your business, however, can be sown with a friends and family discount. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] And hello again, I’m John Ray on the Price and Value Journey.

John Ray: [00:00:04] A few episodes ago, I spoke about ignoring the pricing advice of friends and family. Now, let’s come at friends and family another way. Should you offer a friends and family discount if you’re a professional services provider?

John Ray: [00:00:22] A few years ago, I was sitting with a solopreneur bookkeeper. We were talking about our business and our pricing strategy. And after some time, we took to review her pricing, her clients, and the associated work requirements of those clients. She stopped and sheepishly offered, “Well, there’s one more thing I should mention.” Oh, boy, I thought, here comes the real problem.

John Ray: [00:00:48] She went on to tell me she had several friends who needed help when they’d started their businesses, and she’d offered to do their bookkeeping at a heavily discounted rate. These arrangements were still in place after several years. I asked her, “Do you deliver your completed work for them at the same time you do for your other clients?” “Yes, more or less,” she replied. “And they’ve come to expect that because of the fine service you’ve given them, right?” “Yes,” she said. “And how are their businesses doing now?” I asked. “They’ve done well,” she said. “And, of course, they haven’t volunteered to pay your normal pricing now that they’ve got established businesses, have they?” Well, we both laughed because I already knew the answer to my question.

John Ray: [00:01:41] For professional services providers, here’s a major problem with friends and family discounts. They expect the same level of professional service that you give your clients who pay normal prices.

John Ray: [00:01:55] This bookkeeper had spoiled her friends by giving them a premium service offering, which now they’d come to expect as customary for the price they were paying. The fact that they were paying discounted rates had been forgotten.

John Ray: [00:02:12] Now, if you’re a videographer, let’s say, friends and family come to expect unlimited edits on their treasured video even though you’re giving them a big discount. If you’re an attorney, friends and family assume you’ll go to the ends of the Earth to help them with their case. If you’re a social media marketer, the expectation is for the same number of posts and level of engagement as all your other clients. And while you’re doing this work for your friends, air quotes, an existing client relationship that you have blows up because you haven’t given them the level of service they expect for the normal price they’re paying. Or, maybe a great new client comes along and you can’t take them on because you’re too busy. The latter scenario was the space this bookkeeper was occupying. She felt like she was at full capacity and couldn’t take on more clients when in fact her time was cluttered with these special arrangements, which were getting in the way of taking on great new clients.

John Ray: [00:03:21] This problem shows up with CPAs, accountants, and bookkeepers, too. I caught the disease one time myself. I had a non-profit that I had volunteered with and whose cause I strongly believed in, and they needed some accounting work done. The previous professional handling the work had volunteered their time and the work required wasn’t tedious. Well, I offered to do it at no charge because it was my contribution to a cause I believed in. The work was easy and it wouldn’t take a lot of my time. I thought that was an easy decision. Well, the problem it turned out later was that they wanted their work done at specific times, which conflicted with the work I was doing for full-paying clients. Stupidly, I didn’t go into the job thinking about this particular issue. And as we went on, they assumed I would deliver the work pretty much on demand. Well, after a few months, we mutually agreed that they needed to seek another arrangement.

John Ray: [00:04:26] So be very careful, professional services providers. These discounts and the associated work, they look innocuous at the beginning but the seeds of dysfunction in your business get planted, just waiting to grow.

John Ray: [00:04:44] I’m John Ray on the Price and Value Journey. If you’d like to check out our entire episode archive, go to pricevaluejourney.com or your favorite podcast app. And if you’d like to get in touch with me directly, you can email me, john@johnray.co. Thank you for joining me.

  

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: discounts, friends and family, friends and family discount, John Ray, Price and Value Journey, solopreneurs

The Pricing Journey of a Professional Concierge

February 21, 2022 by John Ray

Pricing Journey of a Professional Concierge
North Fulton Studio
The Pricing Journey of a Professional Concierge
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Pricing Journey of a Professional Concierge

The Pricing Journey of a Professional Concierge

On a recent show I hosted, Julie Hullett, a professional concierge based in Nashville, told the story of her pricing journey and how raising her pricing fundamentally transformed her business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

To connect with Julie, go to her website. The complete Nashville Business Radio episode on which she appeared can be found here.

TRANSCRIPT

John Ray: [00:00:00] Hello again, I’m John Ray on the Price and Value Journey.

John Ray: [00:00:04] Recently, I welcomed a professional concierge to one of my shows. Julie Hullett is her name. Julie Hullett Concierge is her business. She handles a wide range of personal concierge services for clients, everything from grocery shopping and delivery to paying bills, to running errands. She seems to do just about everything that a client might need to save time. She also does event planning and travel booking and has a relocation service. If you’re in Nashville, I encourage you to look her up. That’s where she’s based. She seems like she does a fantastic job for her clients.

John Ray: [00:00:42] Now, the interview we did was about her business and how she has grown, and she had a lot to say about how changing her pricing changed her business. Now, I didn’t bring this up. I didn’t ask the question. She brought it up on her own, which is telling, I think, because Julie understands how crucial raising her prices has been to the overall growth in her business.

John Ray: [00:01:06] Julie’s story illustrates the power of how changing your pricing can change your business for the better not just in terms of making more money, but in terms of working for clients who appreciate what you do, value it highly, and are willing to pay you for it. Let’s hear a little bit of my interview with Julie.

Julie Hullett: [00:01:26] Over time, my clientele has changed. Back to me running around and not making money, I wasn’t charging enough. And part of that, John, was because I didn’t understand the value of what I was offering. Right? And, as I saw that unfold and saw how much people appreciated it, I thought, “Well, maybe I’m missing something here.” And there was some fear around an increase because, you know, I think that’s natural with business owners.

John Ray: [00:01:53] Sure.

Julie Hullett: [00:01:53] But, guess what? I went up and my clientele changed, and I started getting a different set of clients who had different expectations and gave me bigger responsibilities. And I guess I kind of grew into the job, you know. And then, I became different. I evolved with it. And that’s pretty much my path. I mean, that’s how I got here.

John Ray: [00:02:15] And because of that change in your pricing, you attracted clients that valued what you do more.

Julie Hullett: [00:02:23] Correct. And that, you know, I realized what I had to offer people. Because, again, back to my very early comments, I’m really giving them their time back. That’s what they’re paying for. Because if I am doing the things we’re talking about like finding a therapist or taking the car to the emissions, then a dad gets to go to a soccer game with his son, right, or, the mom gets to take her mom out for a girls’ lunch and shopping. Or, you know, they’re doing things that are meaningful to them.

John Ray: [00:02:57] And you’re giving them something that’s priceless essentially is what you’re saying, right?

Julie Hullett: [00:03:03] Not to quote MasterCard, but, yeah, pretty much.

John Ray: [00:03:07] Let’s quote them. I love it.

John Ray: [00:03:12] So, what did we hear there? Well, Julie had a fear of raising her fees. That’s natural. We all have that. But she saw how her clients valued her services and she figured out where the client perceived value was and how much that value was relative to the low fees that she charged. Seeing that gap gave her the confidence to raise her prices. And then, that price increase actually attracted better clients.

John Ray: [00:03:40] Now, why would this be true? Because some clients may have looked at her early offerings, and maybe they thought the pricing was too good to be true. Or, maybe she hadn’t fully grasped the perceived client value, that time savings, and what they were able to do with that time. And she wasn’t talking about her services from that perspective.

John Ray: [00:04:02] She went on to explain the perceived client value quite well. It’s not that she is just giving time back, but she’s giving time back to do what? For dad to take, go to his kid’s soccer game or for a daughter to take mom out for a girls’ day out. It’s not just the abstract of getting time back, but the value of what clients are now able to do with that time, and those things that she described, those family times, they’re priceless.

John Ray: [00:04:35] You see, when you understand where clients perceive value, it makes it much easier for you to get over the fear of raising prices. And then, when you raise prices, you attract better clients.

John Ray: [00:04:51] Thank you, Julie, so much for sharing your story. Congratulations on your success. And keep up the great work.

John Ray: [00:04:58] Hey, and by the way, if you’re interested in Julie’s services, go to juliehulett.com. That’s julie, J-U-L-I-E, hullet, H-U-L-L-E-T-T, .com.

John Ray: [00:05:12] I’m John Ray on the Price and Value Journey. You can find our episode archive at pricevaluejourney.com. And if you’d like to get in touch with me directly, email me, john@johnray.co. Thank you so much for joining me.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: Concierge, John Ray, Julie Hullett, Price and Value Journey, pricing, professional concierge, professional services providers, solopreneurs, value

Choices Are Powerful

February 18, 2022 by John Ray

Choices are Powerful
North Fulton Studio
Choices Are Powerful
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Choices are Powerful

Choices Are Powerful

Human beings prefer choices, and therefore choices are powerful. When you offer choices in proposals to clients, you’re not only harnessing that power to your advantage, but it’s better for the client, too. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] And hello, I’m John Ray on the Price and Value Journey.

John Ray: [00:00:04] Choices are powerful. Human beings prefer choices which offer a sense of control versus receiving an ultimatum. If you’ve ever had teenagers, you know that’s true. It’s just the way we’re wired. It’s really true for all of us.

John Ray: [00:00:25] Here’s one area that this fundamental aspect of human behavior is playing out right now. That’s getting employees back to work or back to the office or whatever you want to call it. I suspect that a big explanation of why some companies are challenged by getting their employees back into the office has to do with a take it or leave it mandate that’s delivered from on high, the old command and control way of managing a firm. Conversely, it looks like those companies who are successfully dealing with those return-to-office issues are those that are offering options to their employees.

John Ray: [00:01:10] Options are powerful because they invite engagement. They invite a dialogue that’s focused on problem-solving between two parties. If command and control CEOs, instead of issuing edicts, asked questions and fostered communication, they might find workable solutions which engage their workforce. It’s one example for you as a professional services provider of why offering options is so powerful. Your proposal, now I prefer the term engagement options, but I’ll call it a proposal. Your proposal should have different options, three ideally, which provide varying levels of engagement. When you offer engagement options, you invite a dialogue which leads to better outcomes for both the client and for you.

John Ray: [00:02:10] Choices are powerful. Offering options is essential to maximizing the value you offer to clients.

John Ray: [00:02:21] I’m John Ray on the Price and Value Journey. If you’d like to connect with me directly, you can go to my website, johnray.co. You can also send me an email, john@johnray.co. If you’d like to subscribe to this podcast, you can find it on your favorite podcast app, and you can also find a complete show archive at pricevaluejourney.com. Thank you for joining me.

  

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Nashville Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,100 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: engagement, John Ray, options, Price and Value Journey, pricing, professional services, professional services providers, proposals, solopreneurs, value

  • « Previous Page
  • 1
  • …
  • 52
  • 53
  • 54
  • 55
  • 56
  • …
  • 69
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio