

CULTURE CRUSH RX with PEAK FLEET Co-founders Jen Coyne and Brian Stinson
In this episode of Culture Crush Rx, Host Deb Caron talks with Jen Coyne and Brian Stinson, co-founders of The PEAK Fleet. PEAK = Persistence, Empathy, Authenticity, Kindness: the foundational values of their company. The PEAK Fleet helps organizations succeed by creating an engaged workforce that thrives together. The conversation dives into how establishing clarity around your purpose and values is at the core of creating a culture where authenticity thrives.
The PEAK Fleet provides expertise to inspire and enable organizations to accelerate achievement of goals, reach higher levels of profitability, and customer and employee satisfaction by focusing
on engaging authentic and energized employees. Unlike traditional and large consulting companies and individuals, we bring a non-traditional, culturally fresh perspective and learning approach that creates better attachment, demands action and drives results. Our diverse set of experts provide workshops, speeches, strategy development, leadership events, and deep strategy-to-action consulting engagements across the following areas of expertise:
- Employee Experience
- Organizational Culture & The Future of Work
- Creating Collaborative Teams
- Leadership Development
- Risk Taking & Possibility Thinking
- Cultivating Inclusion
We emphasize that results aren’t achieved through talk and training alone, but through a persistent pursuit of taking strategy to action for achieving real and lasting results. We believe that lasting results are gained through genuine connection with employee and customer needs. We embrace and encourage Empathy, Authenticity, and Kindness in the work that we do.
The video mentioned in the podcast is Aria for a Cow. The backstory, information about the keynote speech and the director Dan Lund can be found here.
The Peak Values Card Deck can be best purchased at http://www.thepeakfleet.com/product/peak-values-card-deck/ and volume discounts are available!
Jen Coyne, Co-Founder & CEO, The PEAK Fleet has long had an entrepreneurial and creative energy, including a love for creating and selling fused glass art. In the corporate world, she has applied that spirit to leading change for 25 years. Helping people thrive is her passion and her reason for creating The PEAK Fleet with co-founder Brian Stinson. She has combined her background as a Certified Public Accountant and Project Management Professional with extensive background in strategy development to develop a strong understanding of business priorities and the ability to translate strategies into action.
Over 20 years working in high tech and information technology, Jen developed a highly successful track record of developing high performing, diverse teams with an engaged and committed workforce. Her experiences included Chief of Staff for Intel’s 6000 person IT organization, Director of IT User Experience, and Supply Chain product management. She also played a key role in promoting diversity and retention as the co-leader of the Women at Intel Network. Her experience in developing and delivering Organizational and Leadership training and development spans two decades, which she now leverages to create the unique, provocative, and thought-leading products and services for The PEAK Fleet.
Brian Stinson, Co-Founder, The PEAK Fleet is a father, engineer, and athlete with more than 20 years building high performing teams and driving culture change. Early on, at the University of Washington, Brian discovered Industrial Engineering and realized that “People Engineering” was in his DNA. During his 21 years at Intel Corporation, he learned to combine the science of data and analytics with the power of empathy and authentic relationships to solve real world business problems. Brian developed and led effective and engaged teams across multiple organizations.
More recently, Brian was responsible for the Workforce Strategy for Intel’s 6000-person worldwide IT organization. Through his career, he has grown a strong capacity as a skilled and adaptable facilitator. A moment of clarity occurred for Brian when he realized all of these experiences were staging him to focus the balance of his career on Organizational Development. For Brian, launching The PEAK Fleet represented an opportunity to help the greatest number of organizations unlock their full potential.
Follow The PEAK Fleet on LinkedIn, Facebook and Instagram and connect with Jen on Twitter.

ABOUT CULTURE CRUSH Rx
Culture Crush Rx is an exploration of what makes a great company culture, how successful leaders create it, and how it affects the overall success of the company. We highlight the companies in our community who are crushing it with culture and get practical tips from local experts on how to do the same.
Each episode, we dive into real-life experiences, tips, and best practices for creating a healthy work environment in which everyone is functioning at their highest level and finding joy and satisfaction in their work. Whether you’re a top-level leader, a startup entrepreneur, or part of team, we aim to provide you with valuable insights to help make your work enjoyable and your life well-rounded.
If company culture isn’t consciously created, it will still be created.
ABOUT YOUR HOST
Deb Caron is the owner and principal consultant of Anahata Marketing, a Phoenix-based marketing and brand communication consultancy that focuses on empathic listening and content creation to foster real connection between businesses and the customers they serve. She hosts Culture Crush Rx as part of her personal passion for helping people live healthier, more fulfilling, well-rounded lives. Deb is also a registered yoga teacher and she truly enjoys sharing her knowledge and love for the practice with her community. Deb can be reached at deb@anahatamarketing.com and on Linkedin.



Rick McCartney has been publishing in Phoenix for the past eighteen years. He is President and CEO of InMedia, a tech company that is developing multiple mobile apps and data-driven tech products, and produces many local, regional and national publications and media products including the In Business Magazine brand, Vicinity Magazines brand and community publications, marketing automation tools, social media platforms and websites.
In April of 2000, Brian Mohr became a founding member of a job board called 

Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of 

As a talent consultant, Juan Kingsbury guides teams and individuals to turn self- awareness and peer awareness into opportunities. He believes that, put in the right environment, any individual can and SHOULD be a superstar performer and be eager to prove it. Additionally, he collaborates with other consultants, recruiters, trainers and executives to foster their own expertise in talent management and recognition with Career Blindspot training and coaching.
Adam Wong brings over 15 years’ leadership and business management experience to Rockstar Workforce, including expertise in building high-performance teams, leadership development, sales, operations and administration. Most recently, he held key leadership roles at TTI Success Insights, a global leader in talent management. As Senior Vice President of Professional Services, he worked with mid- to enterprise-size businesses, leading efforts to implement new hiring and people-development initiatives.



Joseph “Joe” Cunningham is a co-founder and director of operations of Tempe- headquartered Sunny Energy, one of Arizona’s largest providers of residential and commercial solar energy systems. Joe is also a founding member and president of the Distributed Energy Resources Alliance (DERA), a non-profit trade organization dedicated to the development of distributed energy resources, including solar, battery storage, active demand management, distributed grid services and smart grid solutions for a reliable and sustainable energy supply. An industry leader, Joe is active in photovoltaic (PV) standards development with The SunSpec Alliance as chairman of the Orange Button Construction working group. He has co-authored two white papers, through SunSpec, on PV System Performance Metrics and PV System Commissioning for Performance Guidelines. He is recipient of the SunSpec Open Standards Champion award for years of voluntary standards work. Along with SunSpec, Joe works closely with standards working group members from the International Electrotechnical Commission (IEC), National Renewable Energy Laboratory (NREL), Sandia Labs and others. Through this work he is intimately knowledgeable on the value of PV system standards and certifications.
Chris Wood is a co-founder and business development director for Tempe- headquartered Sunny Energy, one of Arizona’s largest providers of residential and commercial solar energy systems. He is responsible for all of the company’s business development needs including recruiting, hiring and training of the sales team, as well as conducting financial analysis of the products Sunny Energy creates and sells. He also oversees Sunny Energy’s vendor relations. 




people at the right time may be difficult, it can be done. At StringCan, they believe in simplifying and focusing on building valuable and meaningful relationships between businesses and their customers.
Jay Feitlinger, serial entrepreneur, is the founder and CEO of StringCan Interactive, his 8th company, which is a strategic online marketing agency in Scottsdale, Arizona. Since StringCan’s launch in 2010, Jay oversees strategy and vision, building culture that makes going into work something his team looks forward to, recruiting additional team members to help exceed clients’ goals, leading the team and allocating where StringCan invests time and money. One of Jay’s proudest accomplishments is earning Phoenix’s Best Places To Work award, on two occasions, recognizing StringCan for its dedication to its staff personal and professional development.
home lives thrive that our businesses can be free to thrive too. And this is a truth that every entrepreneur deserves to hear. In 2015, Jay took the lessons he has learned from his last 8 businesses and created a 4-day family retreat to help entrepreneurs and business executives who desire more out of their family lives. The results of this process helped Jay with his own family issues and as he shared the process with others, he was inspired to have his first book published, FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days, which focuses on helping entrepreneurs strengthen their families – and in turn strengthen their businesses.
jargon or buzz-words to us. We realize your success depends on our ability to respond to change, to deliver quality and reliability and to reduce manufacturing costs. From a simple connector to a complete wire harness system, let us put our ability and experience to work for you.
Charlie Hess was born in Wallaceburg, Ontario, Canada, and enjoyed playing Canada’s 2 national sports: hockey and lacrosse, growing-up in the small town where St. Clair Technologies Inc. (SCT) originated. He graduated from The University of Waterloo, Ontario, in 1994 with degrees in Business, and Environmental Science & Resource Management. He began his career in the family business after graduation, with plans to continue his education focusing on Environmental Law. Before he could return to a post-graduate program, SCT requested a volunteer to relocate to Mexico in order to greenfield the company’s first international division. Charlie answered this call, and while his ability to speak Spanish was non-existent, his background in manufacturing had been developed over several years of employment in numerous positions working for the company he now partly-owned.
was steep in this developing nation, but soon a profitable 2-shift operation was growing under his guidance. SCT needed second manufacturing location to manage growth, and after 4 years a facility in Guaymas, Sonora, Mexico, was constructed. Through a partnership with The Offshore Group (of Tucson, AZ, USA) SCT expanded into automotive and non-automotive electrical system manufacturing in Mexico. Several US Tier 1, and OEM customers were being supplied with electrical harness system utilizing a just-in-time, and in some cases a ship-to-vin sequence process. Under the mentorship of Dave Thomas, President of SCT, and former President of Stoneridge’s harness division: Alphabet (a major competitor to SCT), Charlie expanded his management of the company to include all manufacturing operations, which totaled 4 plants through most of the 1990’s. He was responsible for many facets of the business, and became a driving force behind
In 2005, he became SCT’s President, and took on all facets of the company’s directions, including: operations, sales, marketing, P&L, asset management and strategic plan development. Since that time, the company’s overall revenue has increased by 225%, and profitability has been successfully maintained through the automotive crash in 2009/10, and into the past 7 years of stable economic growth in the US automotive marketplace. Charlie’s vision is to continue investing in technology and developing his management team to ensure that SCT has a bright future.















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