Location Based Marketing Association Archives

Atlanta Business Radio

Aubriana Alvarez Lopez with Digital Element and The LBMA also Chris Sanders From Consulting Talent Source

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Insightful show quote from Aubriana, “Two trends in Mobile Technology I see having a big impact in 2016 are more Virtually and Augmentented reality starting with the gaming industry and growing from there and then more advancements in Data Mining.”

Chris Sanders and Aubriana Alvarez Lopez

Aubriana Alvarez Lopez/Digital Element

Through pursuing my interest in the business of sports, I found my niche in mobile and technology. My love of sports has not faded, but I have found that I thrive in the challenging, yet exciting and evolving, connected world. I am a problem solver by nature and quite often my inspiration comes from the “can’ts and won’ts” in life. Because I believe that most processes and products can always be better, I enjoy figuring out how to make that happen.

Looking at mobile strategy as a whole, I aim to help businesses improve their consumer experience, with a focus on Location-Based Services and data implementation as a key piece of this equation. By reviewing trends and forecasts in the marketplace, communicating with current clients, and considering consumer preferences I aim to offer a holistic approach to digital/mobile marketing.

At Digital Element, a leader in geolocation, I lead all mobile initiatives. As Lead Strategist, I oversee product direction, strategic partnerships, and business development. I enjoy working closely with the sales team to guide and educate mobile efforts internally and to address trends and best practices as it pertains to strategic implementation for businesses through industry events and publications.

I also started and serve as President to the Atlanta chapter of the Location Based Marketing Association (LBMA) guiding the efforts to educate, share best practices and establish guidelines for growth, and to promote the services of member companies to brands and other content-related providers. The LBMA is an international group dedicated to fostering research, education, and collaborative innovation at the intersection of people, places and media, where I work with retailers, agencies, advertisers, media buyers, software and services providers, as well as wireless companies.

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Chris Sanders/Consulting Talent Source

Chris is an independent consultant and co-founder of Consulting Talent Source (CTS) – a facilitated network that makes it easy for organizations to find and engage top-tier independent consultants to help address critical issues.

Chris began his career with Accenture (Andersen Consulting) where he helped companies in the communications industry capitalize on emerging trends. He subsequently joined Ernst & Young where he helped Fortune 50 clients improve their sales, customer service, and finance functions. During his tenure, he also served as Chief of Staff to the Vice Chair of Advisory Services where he was instrumental in launching Advisory as a separate global business unit and then transforming it to become a growth engine for the firm.

Chris earned degrees from The Johns Hopkins University (SAIS) and The University of Georgia. He has significant international experience, having lived, studied and worked in The Netherlands, Sweden, Ireland, and Italy.

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Lee Kantor, Chris Sanders and Aubriana Alvarez Lopez

Atlanta Business Radio

Aubriana Alvarez Lopez with Location Based Marketing Association, Faye Sykes with Peachtree Financial Group, and Steve and Leila Karp with Endurance House

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Aubriana Alvarez Lopez / Location Based Marketing Association

Aubriana Alvarez Lopez is the Lead Strategist for Wireless, Hyperlocal and Mobile at Digital Element, the leader in the IP geolocation space, where she leads all mobile initiatives. As Lead Strategist, she oversees all things mobile- business, partnership and product development.As the world-leader in IP geolocation, Digital Element’s customers include Twitter, Facebook, Yahoo!, ESPN, eBay, DoubleClick/Google’s ad network, Microsoft, Apple, Cars.com, Lowes, The New York Times and more.Prior to Digital Element, Aubriana worked with Proximus Mobility, a leader in location-based proximity marketing. At Proximus, Aubriana worked with clients such as General Growth Properties, Cousins Properties and the Ace Golf Classic. During Aubriana’s tenure, Proximus Mobility was named One of 25 Hottest Georgia Companies and a TAG Top 10 Innovative Technology Company.

Aubriana also serves as President to the Atlanta chapter of the Location Based Marketing Association (LBMA) guiding the efforts to educate, share best practices and establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. The LBMA is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media, where she works with retailers, agencies, advertisers, media buyers, software and services providers, as well as wireless companies.

Faye Sykes / Peachtree Financial Group

Faye Sykes is a Wealth Manager at Peachtree Financial Group, Certified Long Term Care Specialist and author. She has a special commitment to assisting retirees navigate options, a traditionally underserved group in financial advisory service market. With an extensive design background, Faye now focuses on designing workable long-term financial solutions for closely held businesses, families and individuals.

Steve & Leila Karp / Endurance House

Steve and Lee Karp are co-owners of Endurance House Atlanta, a specialty retail store catering to triathletes, marathoners, IRONMAN competitors and runners and walkers of all abilities. Endurance House focuses on building relationships with people to help them “Redefine Their Possible,” providing the knowledge, gear and motivation to meet and exceed their personal performance goals. Both Steve and Lee are themselves endurance athletes, having competed in multiple triathlons and IRON-distance events. In addition to his role in running the business, Steve is a project director at McCarthy Building Companies, overseeing multimillion-dollar commercial construction projects. Lee recently left a full-time career with Guess!, where she most recently was a retail recruiting manager, The Karps plan to open three locations in the Greater Atlanta market over the next few years. Their first store opened in May in Alpharetta.