Empowering Breast Cancer Survivors, with Lois Rusco, TurningPoint Breast Cancer Rehabilitation (North Fulton Business Radio, Episode 851)
In this episode of North Fulton Business Radio, host John Ray interviews Lois Rusco, the Executive Director of TurningPoint Breast Cancer Rehabilitation. The discussion covers the vital need for specialized rehabilitation services for breast cancer survivors, highlighting the comprehensive support TurningPoint offers, including physical therapy, emotional counseling, and nutrition services. Lois shares her personal connection to the cause and the organization’s efforts to reach underserved communities through initiatives like the Atlanta Initiative and the Georgia Outreach Initiative. The episode also provides details on upcoming events and ways the community can support TurningPoint.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.
Lois Rusco, Executive Director, TurningPoint Breast Cancer Rehabilitation
Lois Rusco has been involved with TurningPoint since 2014 as a donor and volunteer. She joined the Board of Directors in 2021, where she served as Development Chair and on the Executive Committee as Treasurer. Lois joined the staff in 2022 as the Development Director and now serves as the Executive Director.
Lois has an MBA and is a former CPA. Prior to joining TurningPoint, she was an entrepreneur owning three successful businesses. Lois also worked in various roles in consumer packaged goods companies, including sales, marketing, brand management, and finance.
TurningPoint is important to Lois as her mother is a breast cancer survivor and her sister-in-law passed away from from the disease
TurningPoint Breast Cancer Rehabilitation
TurningPoint Breast Cancer Rehabilitation is a non-profit, 501(c)(3) organization dedicated to improving the quality of life for individuals impacted by breast cancer. Established in 2003, it provides specialized, evidence-based rehabilitation services to help patients manage the physical and emotional side effects of breast cancer treatment.
Located in Atlanta, Georgia, TurningPoint offers a comprehensive range of services including physical therapy, massage therapy, nutritional counseling, lymphedema screening and management, emotional support, and tailored fitness classes. These services are designed to address the holistic needs of patients, ensuring they can return to an active and healthy lifestyle. TurningPoint also offers reduced-fee and complimentary services, along with financial assistance programs, to ensure care is accessible to all, particularly low-income and uninsured patients.
TurningPoint is recognized as a thought leader in breast cancer rehabilitation and survivorship. It focuses on reducing socioeconomic, racial, cultural, and geographic barriers to care through initiatives like The Atlanta Initiative and The Georgia Outreach Initiative. The Atlanta Initiative targets underserved Black and LGBTQIA+ breast cancer survivors in Atlanta, while The Georgia Outreach Initiative reaches rural areas of Georgia where access to quality care is limited. TurningPoint provides telehealth services, transportation assistance, and financial aid to ensure that no patient is turned away. With a commitment to education, TurningPoint also offers workshops and training for healthcare providers to enhance patient outcomes and reduce cancer recurrence.
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Topics Discussed in this Episode
00:00 Introduction and Welcome to North Fulton Business Radio
01:32 Introducing Lois Rusco and TurningPoint
01:51 The Founding and Mission of TurningPoint
02:37 Lois Rusco’s Personal Connection
03:24 Challenges in Breast Cancer Rehabilitation
05:41 Services and Programs at TurningPoint
08:58 Community Outreach and Support
15:16 Events and Fundraising
17:02 Impact and Testimonials
18:27 Closing Remarks and Contact Information
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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About North Fulton Business Radio and host John Ray
With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
