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How 2020 Changed the World and Optimism for the Future E10

February 4, 2021 by Karen

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AZ TechCast
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How 2020 Changed the World and Optimism for the Future E10

When the world celebrated the dawn of a new decade with a blaze of fireworks, parties and revelry on January 1, 2020, few could have imagined what the year had in store. It was a year that changed the world like no other for at least a generation, possibly since World War II. Businesses folded. Schools and colleges shut. Live sport was cancelled. Commercial airline travel contracted. Shops, clubs, bars and restaurants closed. Social inequities were exposed. And human interaction went virtual.

Moderated by Phoenix Business Radio Owner & President Karen Nowicki, a distinguished panel of technology leaders from KEO Marketing, the University of Advancing Technology and PADT, Inc. had an engaging discussion with Arizona Technology Council CEO Steve Zylstra on how the world can rebuild following such a tumultuous year, the new technology to get us there, and the innovative Arizona companies that helped pull us through and gave us optimism for the future.

Visit www.aztechcouncil.org/techcast to view the blog and listen to the replay.

KEO-Marketing-Logo

KEO Marketing, a leading B2B marketing agency in Phoenix, is committed to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands depend on KEO Marketing for marketing programs that deliver tangible and substantial results.

Led by business growth and B2B marketing expert, Sheila Kloefkorn, KEO Marketing Inc. specializes in innovative marketing strategies that deliver results. Some of these solutions include lead generation and nurturing, integrated marketing, marketing automation, inbound marketing, content marketing, search engine optimization, search marketing, email marketing, creative, video marketing, website design and development, app development, online and traditional advertising, local and mobile marketing and much more.

Visit https://keomarketing.com to elevate your marketing strategies and drive growth for your business.

Sheila-Kloefkorn-headshotSheila Kloefkorn is CEO and President of KEO Marketing, a full service B2B marketing agency. The company specializes in marketing strategy, messaging, digital infrastructure, execution and analytics. KEO Marketing grows Fortune 1000 companies and mid-market businesses.

Kloefkorn was recently named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal and one of 15 Arizonans to Watch by the Arizona Republic.

In addition, she is past President of the Phoenix Chapter of the Business Marketing Association and the American Marketing Association. She is a frequent national and local speaker on a wide range of marketing and business topics.

Follow KEO Marketing on LinkedIn, Facebook, Twitter and Instagram.

University of Advancing Technology (UAT) is a private and family-owned university that merges the values of the traditional academy with the modern technology campus, a fusion that enhances its ability to fulfill the mission of educating students in the fields of advancing technology who innovate for the future. UAT-log300DPI

At the heart of UAT’s curricula is a technology-infused campus in Tempe, Arizona. This fusion of the traditional academy with the technology-focused curricula creates a distinct, non-exclusionary university in which students learn to value their own uniqueness and the power of technology in education.

Visit https://www.uat.edu to learn more.

David-Bolman-headshotcroppedProvost Bolman has focused his career upon the profound need for a substantial and diverse workforce within Arizona and the nation.

As its long-standing provost, Dr. Bolman has built the University of Advancing Technology (UAT) into a unique, all-STEM institution that marries the best of a traditional, small, private college with the genetics of innovation that come with agile technology organizations.

As an educator, he has focused on cultivating a base of technology students and future inventors. As a technologist, he has worked to create a university where the culture of innovation and creation is so regular and celebrated that the goal for each student is to graduate having worked on numerous teams and built complete solutions again and again.

Dr. Bolman has researched, written and spoken on the nature of technology and how to successfully lead innovation. He is an alumni of Valley Leadership and currently serves as its past board chair. He serves on the Board of Directors for the Arizona Technology Council and the AZPBS community board.

Follow UAT on LinkedIn, Facebook, Twitter and Instagram.

PADTLogoColor1500x750

PADT, Inc. is a globally recognized engineering product and services company that focuses on helping customers who develop physical products by providing numerical simulation, product development and 3D printing solutions.

PADT’s worldwide reputation for technical excellence and experienced staff is based on its proven record of building long-term win-win partnerships with vendors and customers. Since its establishment in 1994, companies have relied on PADT because “We Make Innovation Work.”

With over 90 employees, PADT services customers from its headquarters at the Arizona State University Research Park in Tempe, Ariz., and from offices in Torrance, California, Littleton, Colorado, Albuquerque, New Mexico, Austin, Texas, and Murray, Utah, as well as through staff members located around the country.

More information on PADT can be found at www.PADTINC.com.

Eric-Miller-headshotEric Miller is a co-owner of Tempe based PADT, Inc., which provides tools and services to companies who design and manufacture physical products. He holds a B.S. in Mechanical Engineering from the University of California, Berkeley and has lived in Arizona since 1986. He started his career focusing on the application of Finite Element Analysis (FEA) to simulate turbine engine components. Over the years he became recognized as an expert user of the ANSYS software tools, solid modeling, and the development of custom software to automate the product simulation and design process.

As a co-founder of PADT in 1994, Eric was able to also pursue his interests in IT, graphic design, 3D Printing, database programming, and small business management. As both PADT and the use of advanced engineering tools grew, Eric became exposed to dozens of different industries and developed his broad understanding of the application of technology for product development and manufacturing.

After over three decades in the industry, Eric is often called upon to write and speak on simulation, design, and 3D printing as well as on startups and the high-tech sector. His outside commitments include the Chairman of the Arizona Technology Council Board of Directors, the BioAccel Advisory Council and Board of Directors, an Entrepreneur in Residence with the Arizona Commerce Authority, and the screening committee of Arizona Technology Investors. He also contributes regularly to the Phoenix Business Journal blog and hosts the All Things ANSYS podcast.

In his spare time Eric enjoys traveling, writing, history, cooking, and learning about new things.

Connect with Eric on LinkedIn and follow PADT on Facebook and Twitter.

About the ShowAZTECHCASTLOGOBRX-4-23-2020

AZ TechCast is dedicated to covering innovation and technology in Arizona and beyond.

Through the art of connected conversation, AZ TechCast’s guests will share their expertise, success stories, news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling the state’s growing technology ecosystem.

About Your Hosts

Steven-ZylstraSteve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.

Zylstra serves on numerous councils, committees and boards, was named “Leader of the Year, Technology,” by the Arizona Capitol Times, and “Most Admired Leader” by the Phoenix Business Journal. In addition, he was awarded an honorary doctorate of science in technology from the University of Advancing Technology in Tempe, Ariz.

Zylstra earned a bachelor’s degree in automotive engineering technology from Western Michigan University.

KarenNowickiv2Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.

Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.

In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.

Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!

Connect with Karen on LinkedIn and follow Phoenix Business RadioX on Facebook and Instagram.

About Our Sponsor

The Arizona Technology Council, Arizona’s only statewide organization serving the technology sector, fosters a climate of innovation to enhance technology in Arizona.

A trusted resource in strengthening Arizona’s technology industry, the Council proactively eliminates impediments that companies face, accelerates the entrepreneurial mindset in the state’s expanding innovation ecosystem, and works to create a destination for companies to be, thrive and stay.

Follow Arizona Technology Council on LinkedIn, Facebook, and Instagram.

AZTClogomainRGBPNG300DPI

Tagged With: 3D Printing, Additive Manufacturing, Arizona Technology Council, B2B marketing agency, Dr. David Bolman, FEA, higher education, Inc., Innovative marketing strategies, KEO Marketing, marketing analytics, Marketing Automation, PADT, product development, Product Simulation, startups, STEM education, tech education, University of Advancing Technology

Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7

November 3, 2020 by Karen

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Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7
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Marketing Tech Trends: Targeting Customers with AI, Automation and Analytics E7

As we spend more time on our mobile phones, tablets and laptops, a transformation of marketing continues at a break-neck pace right before our very eyes. As innovative technologies are achieving mainstream adoption, it’s clear that the martech space has become critical to customer engagement success. Modern-day marketing departments not only need to keep up with industry trends, but also must combine the creative side of the discipline with the technical side of data, digital engineering and analytics.

Moderated by Phoenix Business Radio Owner & President Karen Nowicki, a distinguished group of Arizona marketing experts from Botco.ai, KEO Marketing and Castelazo Content shared their expertise to help marketers make informed decisions against the backdrop of the exciting and disruptive trends in marketing technology and discussed how chief marketing officers and chief information officers must work in unison to be effective in the digital age.

Marketing and technology have more than intersected…they have converged. Botco.ai Co-Founder and CEO Rebecca Clyde, KEO Marketing Director of Analytics Elliot Manson, and Castelazo Content CEO & Chief Content Strategist Molly Castelazo provided insight on how the explosion of digital technology, AI and automation have changed traditional marketing, what the merging of technology and marketing means for the future of the industry, as well as how traditional marketers need to evolve to stay relevant and employable in the digital age.

Botco.ai-logo

Botco.ai is transforming the conversational marketing scene with easy to build chatbot technology for websites, Facebook Messenger, Wechat and more. An innovative conversational marketing platform, Botco.ai enables meaningful and intelligent conversations between businesses and their customers.

Innovative authoring capabilities allow users to incorporate conversation templates while answering product questions quickly, efficiently and correctly to move the buyer along the user journey. As your customers continue to ask questions, your Botco.ai conversational AI learns and makes its own improvements. Botco.ai works hard so your team members can focus on the important tasks at hand.

Rebecca-Clyde-BotcoRebecca Clyde is the CEO & co-founder of Botco.ai, an intelligent chat solution for the healthcare industry. With more than 20 years as a marketing executive in the technology industry, she is passionate about advancing women in tech.

Prior to Botco.ai, Rebecca founded a marketing automation agency, Ideas Collide, now in its 15th year serving global enterprise clients. She was previously a demand gen strategist at Intel and holds an MBA from Arizona State University.

A native Spanish speaker, Rebecca was born in Costa Rica and spent her formative years in Chile, Argentina and Paraguay.

Follow Botco.ai on LinkedIn, Facebook, Twitter and Instagram.

Castelazo-Content-LOGO

Castelazo Content is a B2B demand generation and sales acceleration firm delivering the results that drive revenue: This innovative martech company helps marketers more effectively generate demand and turn it into leads that convert, and helps sales more efficiently convert leads to customers and customers to evangelists.
Castelazo Content achieves that through purpose-built strategies that leverage content to walk your buyers through their journey – so that when it’s time to make a decision, it’s more likely that the buyer’s decision will be you. That’s how this marketing leader’s content drives revenue.

MollyCastelazoHEADSHOT140x165pxMolly Castelazo is CEO & Chief Content Strategist at Castelazo Content, a B2B demand generation and sales acceleration agency. Since 2008, Molly and her team have helped drive hundreds of millions of dollars in revenue for clients ($69 million in the last year alone) through purpose-built strategies that leverage content to walk buyers through their journey – from pre-awareness, to decision, to evangelization.

For her team, Molly is a fearless leader, coach, guide, and editor-in-chief. For clients, she works her “magic” as both a brilliant brainstormer and effective executor. For the technology and marketing community, Molly serves in various leadership roles, including as Past President of the Business Marketing Association and Workforce Development Committee co-chair for the Arizona Technology Council.

Follow Castelazo Content on LinkedIn, Facebook, Twitter and Instagram.

KEO-Marketing-Logo-Orange300DPI

KEO Marketing, a leading B2B marketing agency in Phoenix, is committed to developing marketing strategies and plans that help clients succeed. Some of the world’s largest brands depend on KEO Marketing for marketing programs that deliver tangible and substantial results. Led by business growth and B2B marketing expert, Sheila Kloefkorn, KEO Marketing Inc. specializes in innovative marketing strategies that deliver results.

Some of these solutions include lead generation and nurturing, integrated marketing, marketing automation, inbound marketing, content marketing, search engine optimization, search marketing, email marketing, creative, video marketing, website design and development, app development, online and traditional advertising, local and mobile marketing and much more.

ElliotMansonHEADSHOT140x165pxElliot Manson is the Director of Analytics & Advertising for KEO Marketing, a leader in B2B lead generation. His focus is on paid media channels, using data to help companies make strategic decisions to drive their business forward.

Elliot’s experience spans from running paid media across all the major platforms with a strategic omni-channel approach. Industries include tech, data, fitness, human resources, SaaS, construction, outsourcing and many more.

Outside of work, Elliot spends his time developing a podcast to uncover regret and decision making, writing about anything and everything, developing deep conversation, exploring empathy and how it impacts the world, travel, snowboarding, surfing, CrossFit, yoga and boxing.

Follow KEO Marketing on LinkedIn, Facebook, Twitter and Instagram.

About the ShowAZTECHCASTLOGOBRX-4-23-2020

AZ TechCast is dedicated to covering innovation and technology in Arizona and beyond.

Through the art of connected conversation, AZ TechCast’s guests will share their expertise, success stories, news and analysis about the region’s leading startups, companies and emerging technologies, as well as the latest industry trends and critical issues propelling the state’s growing technology ecosystem.

About Your Hosts

Steven-ZylstraSteve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.

Zylstra serves on numerous councils, committees and boards, was named “Leader of the Year, Technology,” by the Arizona Capitol Times, and “Most Admired Leader” by the Phoenix Business Journal. In addition, he was awarded an honorary doctorate of science in technology from the University of Advancing Technology in Tempe, Ariz.

Zylstra earned a bachelor’s degree in automotive engineering technology from Western Michigan University.

KarenNowickiv2Karen Nowicki is a successful author, speaker and the creator of Deep Impact Leadership™ and SoulMarks Coaching™. She is a two-time recipient of the prestigious national Choice Award® for her book and personal development retreat. Karen was crowned the first-ever “Mompreneur of the Year” Award in 2010 for the southwestern states. She was recognized for her leadership, business acumen, and work-life balance.

Karen has been an expert guest on regional TV and radio shows, including Fox Phoenix Morning Show, Sonoran Living, Good Morning Arizona, The Chat Room, and Mid-Day Arizona. She has been a regular contributor to many print and online magazines – publishing articles and blogs for business and education.

In addition to working with private coaching clients, Karen is also the Owner & President of Phoenix Business RadioX. The Business RadioX Network amplifies the voice of business – serving the Fortune 500,000, not just the Fortune 500. Phoenix Business RadioX helps local businesses and professional associations get the word out about the important work they’re doing to serve their market, profession, and community.

Of all the experiences Karen has had the privilege of participating in over her vast career, she shares that Phoenix Business RadioX is a pinnacle adventure!

Connect with Karen on LinkedIn and follow Phoenix Business RadioX on Facebook and Instagram.

About Our Sponsor

The Arizona Technology Council, Arizona’s only statewide organization serving the technology sector, fosters a climate of innovation to enhance technology in Arizona.

A trusted resource in strengthening Arizona’s technology industry, the Council proactively eliminates impediments that companies face, accelerates the entrepreneurial mindset in the state’s expanding innovation ecosystem, and works to create a destination for companies to be, thrive and stay.

Follow Arizona Technology Council on LinkedIn, Facebook, and Instagram.

AZTClogomainRGBPNG300DPI

Tagged With: AI, B2B marketing agency, Botco.ai, Castelazo Content, chatbot, content strategist, Content that Delivers, conversational AI, Innovative marketing strategies, KEO Marketing, marketing analytics, Marketing Automation, marketing strategist, marketing technology, webchat

Heather Locke with Hammersmith Support and Lyndsay Clements with Ellen Grace Marketing

May 11, 2020 by Karen

Heather-Locke-with-Hammersmith-Support-and-Lyndsay-Clements-with-Ellen-Grace-Marketing-Feature
Phoenix Business Radio
Heather Locke with Hammersmith Support and Lyndsay Clements with Ellen Grace Marketing
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Heather Locke with Hammersmith Support and Lyndsay Clements with Ellen Grace Marketing

Hammersmith Support focuses on helping clients move through every phase of the web development process: building, hosting, and maintenance. Hammersmith Support is built on a foundation of close client relationships. HammersmithSupportLOGO800

They seek to know who you are, the challenges your company faces, and then use that knowledge to build a fresh, engaging, custom-designed website that reflects your organization’s core values and personality.

They are not a large faceless organization, they are a certified woman-owned boutique technology company that prides itself on providing outstanding service and delivering exceptional websites, on-time and on-budget. Keeping your business running smoothly is their mission.

Heather-Locke-on-Phoenix-Business-RadioXAfter graduating from the University of Tennessee, Heather Locke began her career as a web developer and quickly moved into the role of managing a team of programmers, designers, animators, and digital video producers for a wide variety of multimedia interactive corporate applications including marketing, communications and elearning.

From there, she worked as a project manager for an agency where she managed projects for Fortune 1000 companies, including Subway, Disney, HBO, and Target.

This expertise led her to found Hammersmith Support, a full-service web development company focused on helping clients of all sizes move through every phase of the process: site building, hosting, and maintenance. But most importantly, Hammersmith Support is built on a foundation of close relationships with clients.

Heather seeks to know who you are, the challenges your company faces, and then use that knowledge to build a fresh, engaging, up-to-date website that reflects your organization’s core values and personality.

Heather’s design background, combined with her practical coding and server maintenance expertise, ensures clients receive the perfect combination of form and function: a contemporary, up-to-date look and user experience that is properly managed to ensure the site works smoothly and consistently.

Connect with Heather on LinkedIn and follow Hammersmith Support on Facebook and Instagram.

Ellen Grace Marketing is a full-service marketing firm that helps growing businesses develop marketing strategies, create quality content and execute consistently across platforms to deliver measurable results. They specialize in marketing strategy & analytics, content creation, social media and email marketing. EGmarketinglogo1

Lyndsay-Clements-on-Phoenix-Business-RadioXLyndsay Clements is the owner and founder of Ellen Grace Marketing.

Prior to starting the business in 2015, she worked for larger retailers (Nordstrom, Harry & David, DFS Galleria and Leslie’s Pool Supplies).

They all taught her the importance of consistently looking at your business from a numbers perspective and planning out campaigns in advance.

It is her goal to bring this corporate way of going-to-market into the hands of smaller businesses who can truly make a difference and impact.

Connect with Lyndsay on LinkedIn and Twitter, and follow Ellen Grace Marketing on Facebook and Instagram.

Tagged With: digital marketing agency in Arizona, marketing analytics, Phoenix Web Development, social media marketing, tips for marketing strategies, WordPress Maintenance, WordPress Web Development

Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey

March 9, 2019 by angishields

Pensacola Business Radio
Pensacola Business Radio
Pensacola Business Radio: Spotlight Episode With Marketing Guru Christopher Corey
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Christopher Corey / Corey Advertising

Expose Yourself


Corey Advertising is more than an advertising agency! We form long-term partnerships with our clients and team up with them to take on the world. With experience, energy and enthusiasm, we bring our clients brand, message and assets to new levels focusing on intangibles as well as the bottom line. Don’t go with an agency that’s biggest passion in life is collecting a paycheck, go with the agency that believes in you and is willing to take the same risks your company takes to become the best version of itself.

 

Why Go Corey?


When you’re looking to expand your business and unique message to the broadest audience spectrum in your industry and beyond, you want a company that fires on all cylinders when it comes to comprehensive, cutting-edge marketing services. Based in the vibrant, diverse city of Miami, Florida, Corey Advertising is a multifaceted advertising agency with a richly diverse client base that includes individual entities and corporations ranging from small businesses to Fortune 500 enterprises. We take enormous pride in our ability to meticulously understand brands and how they correlate to digital marketing mediums to drive qualified customers, increase revenue, and build digital traffic.

Our team includes a multitude of creative professionals with years of experience in branding, sales, SEO, modern web development, direct advertising, social media marketing, and app development. Our proven track record speaks for itself and we continue to spearhead strategic, well-rounded solutions to provide our clients effective service while achieving their domestic and international marketing objectives.

 

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