MomentumCPG Archives - Business RadioX ®

Ryan Leo, Big Fish Technology, and Scott Siegel, Beacon Sales Advisors and Momentum CPG

April 19, 2022 by John Ray

North Fulton Studio

Ryan Leo, Big Fish Technology, and Scott Siegel, Beacon Sales Advisors and Momentum CPG

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Ryan Leo, Big Fish Technology, and Scott Siegel, Beacon Sales Advisors and Momentum CPG (ProfitSense with Bill McDermott, Episode 31)

Ryan Leo, Partner at Big Fish Technology, and Scott Siegel, Founder of Beacon Sales Advisors and Momentum CPG, joined host Bill McDermott on this episode of ProfitSense with Bill McDermott. Ryan discussed managed service providers, how they came about, how to know when you need one, and the background beyond the Big Fish Technology name. Scott discussed his deep experience in sales, how Beacon equips companies to stay competitive through being efficient and effective, creating a roadmap to success, what that success looks like, and much more.

ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.

Big Fish Technology

Big Fish provides day-to-day Technology and IT support for businesses from keyboard to cloud. Troubleshooting, procurement and installation of solutions, consulting, and next-level thinking to help businesses make technology work for them.

Company website | LinkedIn | Facebook

Ryan Leo, Partner, Big Fish Technology

If Technology is understood, set up properly, and documented well, it can make life in business (and at home) easier, more efficient, even relaxing. Ryan loves to teach and inform. Helping his clients understand how technology works and how to use it is very satisfying to him. Resolving a problem is one thing, but if he can teach someone how the problem occurred and steps to keep the issue from happening – he’s just taught that person to fish. DIY is great – at home! When this is done in a business place, it often ends or limps along in chaos.

Ryan enjoys creating a project plan, setting the right resources in place, and ensuring that technology is setup right and working correctly. Stop doing it yourself, you’ll just end up spending more money in the long term! In all of Ryan’s years of working with technology, one thing that stands out as a bane in the eyes of his peers is that of documentation. For some reason, fellow geeks hate to document. Maybe it’s because Ryan’s education was completely essay-based or because he loves to dumb things down; he just doesn’t suffer from this problem. Ryan’s technical writing at NASA has continued to develop in parallel to his technical experience as time has elapsed. Ryan has an innate ability to take technical procedure and put it into written and illustrated material that makes sense – and he doesn’t mind doing it 🙂

Ryan’s company is Big Fish Technology and they understand how businesses work – which is just as important as technical skill. Ryan could be overflowing with technical skill, but if he cannot understand how a business works, especially before he tries to implement technology, he’ll fail. It is the ability to first understand businesses and sit on the business side of the table that makes Big Fish valuable. They have the technical expertise and understand the importance of your business. Specialties: Business Development, Project Management, Technical Writing, Report Development, Networking, System Administration.

Beacon Sales Advisors and Momentum CPG

Beacon Sales Advisors and MomentumCPG are committed to helping Business Owners overcome the barriers that keep them from achieving sales success.

Company website | LinkedIn

Scott Siegel, Founder, Beacon Sales Advisors and Co-Founder, MomentumCPG

Scott Siegel is the founder of Beacon Sales Advisors and Co-Founder of MomentumCPG. He is an Outsourced/Fractional Chief Revenue Officer, who focuses on helping small and mid-size companies optimize their sales strategy, process, and execution. Scott helps companies with hiring and developing the sales force, transforming the companies’ sales culture, implementing new sales processes, and instilling best practices. He focuses on both the strategic and the tactical levels.

About ProfitSense and Your Host, Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.

Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Twitter and follow McDermott Financial Solutions on LinkedIn.

How CPG Brands Get a Buyer’s Attention and Sell in a Virtual Environment, with Meg Levene, MomentumCPG

February 1, 2021 by John Ray

North Fulton Studio

How CPG Brands Get a Buyer's Attention and Sell in a Virtual Environment, with Meg Levene, MomentumCPG

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How CPG Brands Get a Buyer’s Attention and Sell in a Virtual Environment, with Meg Levene, MomentumCPG

John Ray: [00:00:00] And hello again, everyone. I’m John Ray with Business RadioX, and I’m here with Meg Levene. And Meg is a founder and partner in MomentumCPG. Meg, my question for you is, how do CPG brands get a buyer’s attention and sell in a virtual environment?

Meg Levene: [00:00:21] John, that’s a great question. There’s really four easy steps a brand should be considering in these virtual times. The first one, where I see the most mistakes, is making a good connection with that buyer. Be empathetic, understand that they have a lot of pressure on them now just trying to keep inventory on the shelves. The second thing is, they have to digitize their pitch. And by that I mean, have a really comprehensive two-page digital sell sheet that includes their brand stories, product images, keywords, all of the working links so the buyer can find them on the website and social. And then, all the key details for the brand, packaging, graphics and dimensions, pricing, and live EPCs.

Meg Levene: [00:01:07] Once you’ve got that digital sell sheet complete, you’re ready for a meeting. And in that meeting, you want to create excitement. The buyer is sitting in back-to-back Zoom calls all day. So, one of the things we do with our clients is we send a beating in a box to that buyer so that they get samples, and the package, and they can really enjoy relaxing and having that virtual meeting happen. And then, finally, practice that Zoom call before you get on with the buyer. And have your follow up email ready to go with all of the attachments. So, the minute you hang up, you make the adjustments on the follow ups and that email is in the buyer’s box. And that’s going to have a very successful effect for a new or existing CPG brand.

Meg Levene, Founding Partner, MomentumCPG

Meg spent her 25+ year career as a passionate sales leader and business builder in the consumer products industry. As an executive at P&G, Nielsen, Gillette, and J&J, she leveraged consumer and business insights to launch and build brands like Mach3, Tylenol, and Listerine worldwide. She led sales teams from 5 people to 500 people in the US, Canada, and the Caribbean. Meg also managed significant channels, including Food, Drug, Mass, and Club, and strategic customers, including Costco, Target, Meijer, CVS, and Ahold. In 2012, she joined Advantage Sales and Marketing, the largest outsourced sales agency in the U.S. where she helped over 100+ clients achieve double-digit growth. In 2019, Meg became a Certified Sales Consultant with Sales Xceleration, the pioneer in outsourced sales leadership.

Meg brings the experience of a Fortune 50 leader with the passion and resourcefulness of an entrepreneur. Today, she is focused on working alongside entrepreneurs to help scale the next generation of differentiated and high growth CPG businesses. When I am not helping my clients achieve breakthrough sales growth; she enjoys spending time with her husband and three teenagers, exploring the world from Salmon fishing in Alaska to Surf Camp in Costa Rica. These days, she spends my free time on my Peloton, cycling the hills and valleys of Vermont, and, when winter comes skiing the steeps.

Listen to a full interview with Meg on North Fulton Business Radio here.

The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Meg Levene and Scott Siegel, MomentumCPG

January 14, 2021 by John Ray

North Fulton Business Radio

Meg Levene and Scott Siegel, MomentumCPG

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Meg Levene and Scott Siegel, MomentumCPG (North Fulton Business Radio, Episode 321)

Sometimes emerging and even high-growth consumer packaged goods companies have product lines with lackluster sales. That’s where MomentumCPG comes in. MomentumCPG Founding Partners Meg Levene and Scott Siegel join host John Ray to discuss reasons why this occurs for even the best companies, and the experience and strategies they bring to the table to jumpstart sales. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Meg Levene and Scott Siegel, Founding Partners, MomentumCPG

Meg Levene and Scott Siegel are two of the four founding partners of MomentumCPG. The other two are Tim Byrd and Chris Cocca. MomentumCPG creates momentum for CPG (Consumer Packaged Goods) companies to reach next level sales.

They are Outsourced/Fractional Vice Presidents of Sales working with emerging and high-growth CPG companies. They help companies that are struggling to scale or grow in a competitive environment.

With over 120 years of sales and leadership experience, managing every channel, retailer, market, and category—they have worked with both the industry’s largest companies and small emerging brands.

Working with the leadership and sales teams, they create expansion strategies, new growth opportunities, and capabilities that focus on strategy, process, people, and partnerships.

Providing trusted leadership and industry experience, they help companies work smarter by developing a customized strategy and plan that will position companies to own their future.

To learn more please contact:

Meg Levine – 215-450-8612 or meg@momentumcpg.com
Scott Siegel – 978-881-4069 or scott@momentumcpg.com

Company website

Meg Levene

Scott Siegel

Scott Siegel, MomentumCPG

Scott is a successful consumer products leader with broad experience that spans Fortune 500 to developing smaller brands and working with private equity backed small and mid-size organizations. As an executive at PepsiCo, Welch’s, and Keurig Green Mountain he leveraged his cross-functional experience to bring innovative solutions to brands, customers and building sales teams. Today, he is working with emerging brands creating winning sales strategies, sustainable sales processes, building teams and selling capabilities that allows entrepreneurs, owners, and leaders to focus on what they love most about their business.

Scott began his career as a Route Salesman for Frito-Lay. With 30+ years of progressive experience, he has held roles in national sales, field sales, operations, marketing, broker leadership, distributor management, DSD, omni-channel, and corporate strategy. He has proven success across a diverse set of organizations, channels, customers, categories and selling models with revenue responsibility from $5M to $3B.

Scott is a results-oriented, high integrity, creative and authentic leader who is passionate about driving growth, building teams, developing talent, engaging customers, and focusing on the fundamentals. His collaborative leadership style builds and strengthens internal and external partnerships to achieve long term growth and profitability.

Scott is involved in the community serving on the Education Committee for the American Foundation of Suicide Prevention, the Event Committee for XPX (Exit Planners) and as a Pitch Coach for TiE Atlanta.

He received a B.S. in Marketing from West Virginia Wesleyan and an M.B.A. from the University of New Haven. He is a former college soccer athlete, as the goalie for a nationally ranked team. He is an avid reader, and Yankee and Patriots fan. He enjoys spending time with his wife and four grown children.

Questions and Topics in this Interview:

Why did you start MomentumCPG?
When would a company need someone like you?
Who are your clients?
Can you tell me what services you provide to your clients?
What are some common mistakes you see clients making?
How do you engage a Buyer virtually?
What should you do if a Buyer won’t talk to you?

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.