North Fulton Community Charities Archives

North Fulton Business Radio

Beyond IT and Into Community Impact, with Jason Etheridge, Logic Speak

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Beyond IT and Into Community Impact, with Jason Etheridge, Logic Speak (North Fulton Business Radio, Episode 829)

In this episode of North Fulton Business Radio, host John Ray interviews Jason Etheridge, Founder and CEO of Logic Speak. Jason discusses the mission and philosophy behind Logic Speak, a managed IT and cybersecurity company. Jason shares insights on proactive IT management, the importance of operational maturity, and the role of technology in business growth. The conversation also highlights LogicSpeak’s commitment to community service, showcased by their Volunteer Time Off program and involvement with local organizations like North Fulton Community Charities. Jason also elaborates on the impact of receiving the 2024 Community Service Excellence Award from the Greater North Fulton Chamber of Commerce and the value of chamber involvement. The episode concludes with a discussion on the positive feedback from Logic Speak’s clients and their approach to treating clients with kindness and respect.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.

Jason Etheridge, Founder and President, Logic Speak

Jason Etheridge, Logic Speak

Jason Etheridge is the Founder and President of Logic Speak, a managed IT service provider that empowers the modern workforce through technology strategy, support, and security.

Through Jason’s leadership, Logic Speak recently celebrated its 20-year anniversary. He has a Bachelor of Science degree in Computer Science from the Georgia Institute of Technology and has over 25 years of experience in the IT field in Georgia.

Prior to founding Logic Speak, Jason worked as a Technology Consultant for Hewlett-Packard and served as the Director of Information Technology at Extreme Logic, where he received the Extreme Logic Excellence through Results award for his work with Ernst Young. He has also consulted for small businesses in the Atlanta area and has implemented systems to streamline corporate processes and reduce overall IT costs.

Jason serves on many industry advisory boards, including Datto, IT Glue, and Mailprotector. He is also a member of an MSP-Ignite peer group and a facilitator of peer groups for smaller MSPs.

Jason lives in Johns Creek, GA, with his wife Jennifer, two boys, Jameson and Jackson, and Harbins, their labradoodle. He is an Enneagram 7, was recently voted life of the party by his co-workers, and loves riding his Harley-Davidson motorcycle when he is not spending time with his family, coaching baseball, or thinking about technology.

Logic Speak

Logic Speak, based in Alpharetta, GA, is a dedicated IT managed services provider that focuses on empowering small to medium-sized businesses through tailored technology solutions. Founded in 2004 by Jason Etheridge, the company operates with a philosophy centered on relationship-building and technology humility, aiming to demystify IT for its clients. Logic Speak emphasizes understanding each client’s unique needs and challenges, ensuring that technology serves as a facilitator for business growth rather than a hindrance. Their services range from proactive technology strategy and support to comprehensive cybersecurity measures, all designed to help businesses operate efficiently and securely.

The team at Logic Speak prides itself on being approachable and responsive, fostering an environment where clients feel valued and understood. They believe that effective communication is key to successful IT management, which is why they strive to avoid technical jargon and instead focus on clear, helpful dialogue. By combining technical expertise with a genuine care for their clients’ success, Logic Speak positions itself not just as a service provider but as a strategic partner in navigating the complexities of modern technology. Their commitment to making a positive impact extends beyond individual clients to the broader community, reflecting their mission to enhance lives through technology.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:34 Guest Introduction: Jason Etheridge of Logic Speak
02:02 Understanding Managed IT Services
04:23 Celebrating 20 Years in Business
05:41 Operational Maturity and Business Growth
08:45 The Importance of Security Awareness
11:08 Mission Statement and Core Values
16:57 Community Involvement and Volunteer Time Off
19:55 Chamber of Commerce Involvement
25:48 Client Testimonials and Closing Remarks

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

About North Fulton Business Radio and host John Ray

With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors — **John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

North Fulton Studio

2021 GNFCC Nonprofit Award Winners: Holly York, North Fulton Community Charities and Amy O’Dell, Jacob's Ladder

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2021 GNFCC Nonprofit Award Winners: Holly York, North Fulton Community Charities and Amy O’Dell, Jacob’s Ladder (GNFCC 400 Insider, Episode 65)

The two winners of the 2021 GNFCC Nonprofit of the Year were welcomed to this edition of the GNFCC 400 Insider. Holly York, Executive Director with North Fulton Community Charities, and Amy O’Dell, Founder of Jacob’s Ladder Neurodevelopment School and Therapy Center, joined host Tori Kerlin, Communications Coordinator at GNFCC, to discuss the tremendous work their respective organizations do. The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®.

North Fulton Community Charities, Holly York, Executive Director

**Holly York, Executive Director, North Fulton Community Charities**

North Fulton Community Charities assists residents living in North Fulton serving the cities of Alpharetta, Johns Creek, Milton, Mountain Park and Roswell with short-term emergency needs. NFCC collaborates with many local providers to provide the resources necessary to help individuals and families remain stable in our community. NFCC provides services in English and Spanish.

Since 1983, North Fulton Community Charities (NFCC) has addressed homelessness and hunger in North Fulton. Each year the agency serves close to 10,000 individuals with emergency need in the cities of Alpharetta, Johns Creek, Milton, Mountain Park and Roswell.

Qualified residents can receive:

Emergency financial assistance for housing, utilities, medical care, transportation and other necessities.
Food and staples
Clothing using vouchers to purchase clothing from the NFCC Thrift Shop.
Education for workforce development and life skills workshops to help move toward financial stability and self-sufficiency.

Website | Holly York Linkedin

Jacob’s Ladder Center, Amy O’Dell, Founder and Executive Director

Jacob’s Ladder is a non-profit SAIS-SACS accredited private school serving pre-k through 12th-grade students, as well as a therapy center serving infant through young adult students.

Our campuses throughout Metro Atlanta offer full-time and part-time enrollment options in a variety of learning environments, with levels of support ranging from a 1:1 to a 6:1 student-teacher ratio.

We also offer various full-time and part-time remote enrollment options, facilitated either in-home or virtually, serving students and their families locally, nationally, and internationally.

In addition to serving students and their families directly, Jacob’s Ladder is committed to encouraging and empowering the global special needs community through research, training, certification, and licensure.

Every day, our students overcome challenges and reach goals once thought impossible:

those who have struggled with social cues begin establishing eye contact and engaging with the world around them in a meaningful way,
those who have struggled to grasp language begin communicating not only their wants and needs but also their original thoughts and feelings in ways that ensure that they know they are heard and understood by those around them,
those who have struggled relationally due to anxiety or frustration begin managing their emotions and thriving in a group setting,
those who have struggled with intrinsic motivation begin to discern their unique passion and purpose, and to embrace that each day is a beautiful opportunity to work towards that which they personally care about, and
those who have struggled to learn in previous educational settings take steps towards unprecedented academic achievement.

Our Interpersonal Whole-Brain Model of Care has transformed the lives of thousands of families and counting because it is grounded in science and guided by love.

Ms. Amy O’Dell is the founder of Jacob’s Ladder, designated as a 501(3) in 1999. The model, now trademarked and recognized nationally and internationally, was developed in response to critical developmental challenges faced by her own son, Jacob.

Ms. O’Dell holds a degree in Activity Therapy and a Master’s Degree in Counseling from Clemson University. She is a licensed Professional Counselor with extensive training on the Neurodevelopmental process and is certified as a Neurodevelopmental consultant. She has worked in a wide variety of clinical settings, including Shepherd Spinal Center in Atlanta, and later at Woodridge Psychiatric Hospital in Clayton, Georgia, where she held the positions of Director of Activity Therapy and the Director of Adolescent Psychiatric Services. She is a recognized national leader in the field of autism and neurodevelopmental disorders, and a sought-after speaker at national and international forums.

Governor Nathan Deal appointed Ms. O’Dell to serve on the Board of Directors of Georgia Vocational Rehabilitation Agency as the expert in the field of Autism where she served a 3-year term. Ms. O’Dell currently serves on the Zac Brown Camp Southern Ground Board of Advisors for the Autism focus and the Board of Directors for HINRI.

Website | Amy O’Dell LinkedIn

About GNFCC and “The GNFCC 400 Insider”

“The GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events such as this North Fulton Mayors Appreciation Lunch, follow this link.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider” is produced by John Ray and the North Fulton studio of Business RadioX®.