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Episode 51: Designing a Digital Content Management Process with Alicia Butler Pierre

June 23, 2019 by Mike

Business Infrastructure
Business Infrastructure
Episode 51: Designing a Digital Content Management Process with Alicia Butler Pierre
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There’s no escaping the reality of having a strong online presence.  In this Season 4 finale, Alicia Butler Pierre, business infrastructure expert and host of the Business Infrastructure show, shares the two-pronged approach she uses to design a content management process that is practical, sustainable and rooted in data science.  Listen as she candidly shares the series of events that led her to change her once negative views about online content creation and distribution.  You too can create your own “web” of content that sticks and converts through the right selection of people, processes and tools.

Special Guest: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location: Atlanta, GA  USA

Show Notes:

    • Behind the Facade: How to Structure Company Operations for Sustainable Success: Alicia’s book.
    • Adobe Stock: high-quality stock photography.
    • Diversity Photos: high-quality photography representing a diverse, global community.
    • Canva: free design software for flyers, banners, presentations and more!
    • Two-Factor Authentication instructions:
      • Facebook
      • Instagram
      • LinkedIn
      • MailChimp
      • Pinterest
      • Twitter
    • Automation tools Alicia recommends: 
      • GoCanvas: digitize your paper forms and use on mobile devices
      • Acuity Scheduling: online appointment scheduler; accept payments and more
      • Google Alerts: setup and receive curated content around selected topics
      • Bitly: link shortener tool
      • TinyURL: link shortener tool with free url customization
How to Link Your Social Media Activities into a Process that Builds Your Personal Brand from Equilibria, Inc.

Tagged With: content creation, content management, digital media, digital media creation, digital media distribution, online branding, online content creation, online content management, online distribution, online media tips, online presence, online tips, social media presence, social media tips

Ebonie Carzo with Scrumptious Cakery

April 19, 2018 by Mike

ePresence
ePresence
Ebonie Carzo with Scrumptious Cakery
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Ebonie Carzo and Mark Galvin

Ebonie Carzo/Scrumptious Cakery

After working in corporate America for six years, Ebonie Carzo decided that to truly follow her passion of helping start-ups and small businesses become successful, she needed to subject herself to the emotional and physical joys and pains of running a small business. At the age of 29, Ebonie gave up her company car, gas card, health insurance, and steady income to start a social experiment of the entrepreneurial journey.

January 2018 marked Ebonie’s 4-year anniversary of operating Scrumptious Cakery fulltime. Scrumptious Cakery was awarded the “Couple’s Choice Award” as one of the best wedding cake bakeries in Atlanta for 2017 and 2018. She was voted to serve as the youngest Board Member with the DeKalb County Chamber of Commerce, and she sits as Madam Chair to the Young Professionals Committee for the chamber. She now has a wealth of knowledge and fire in her that she is sharing with entrepreneurs across the world.

Mark Galvin/ePresence

ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged.

Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG.

Tagged With: data security, Ebonie Carzo, Entrepreneurship, ePresence, How's Your ePresence?, Mark Galvin, online presence, Scrumptious Cakery, small business, Social Media, social media content, social media management, web presence

Spencer Thomas with Cannon Financial Institute

February 15, 2018 by Mike

ePresence
ePresence
Spencer Thomas with Cannon Financial Institute
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Spencer Thomas and Mark Galvin

Spencer Thomas/Cannon Financial Institute

For over 50 years, Cannon Financial Institute has developed, designed and executed performance improvement programs. These programs serve to support financial institutions, their staff, and the clients and communities they serve. They have highly skilled instructors who are gifted translators turning complexity into practical knowledge. Their rigorous course offerings are a real point of pride for those who have been through them. Spencer Thomas serves as a member of Cannon’s Enterprise Solutions Team, where he is responsible for leading the development of client relationships. His decades of experience in financial services and Cannon’s resources allows him to create partnerships with his clients through growth-driven, strategically planned, and superior engagement experiences.

Mark Galvin/ePresence

ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged.

Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG.

 

Tagged With: digital marketing, ePresence, How's Your ePresence?, Mark Galvin, marketing, monitoring social media, online presence, school shootings, Social Media, Spencer Thomas, teens on social media

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