Lighting Up Business Success, with Matthew Efird, Lighting Pros (North Fulton Business Radio, Episode 813)
The owner of Lighting Pros, Matthew Efird, joins host John Ray in this episode of North Fulton Business Radio. They discuss Matthew’s innovative approach to business, adding an outdoor lighting business to his seasonal Mosquito Joe franchise. Matthew elaborates on how his company, Lighting Pros, specializes in both residential and commercial lighting, with a notable focus on year-round outdoor lighting solutions, including temporary Christmas decorations and permanent installations. He highlights the importance of using high-quality materials and providing exceptional service, which has led to increased client satisfaction and retention. Matthew also touches on his experiences receiving the Bulldog 100 accolade and the decision to franchise Lighting Pros to help other seasonal business owners extend their operations.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.
Matthew Efird, Founder, Lighting Pros
Matthew Efird is the Owner of Mosquito Joe of North Georgia, Lighting Pros, and Lighting Pros Franchise. He sees his business as an avenue for serving and ministering to families throughout the Greater Atlanta area as well as to business owners throughout the United States.
Matthew and his lovely wife Hannah have four sons: Walker (6 years old), Noah, Abel (3 years old), Warren (1 year old), and a 9-year-old Goldendoodle named Fallon. Their second son, Noah Clifton Efird, was born on March 7, 2020, with Trisomy 13, and their family is thankful for the hours that they were able to spend with him before he went to be with Jesus. As a family, they love to travel, play board games and cards, go camping, and make memories with friends and family.
Matthew graduated with honors from The University of Georgia’s Terry College of Business. In 2024, he was proud to have Lighting Pros recognized as the 10th fastest-growing business founded or managed by a UGA Alumni. He was part of the inaugural UGA ILA Leadership Dawgs class of 2023, recognizing and investing in the emerging leaders within the UGA Alumni.
Matthew is driven by his faith and his love for people. He was honored in 2019 with the first-ever Union County High School Alumni Pacesetter Award, recognizing the most outstanding alumni setting the pace for the school’s alumnus. In his free time, Matthew loves speaking, reading, writing, and teaching his sons how to enjoy the outdoors. He and Hannah find fulfillment in serving others alongside each other.
He is excited to take the knowledge from the last five years of triple-digit growth in Lighting Pros and share it with his franchise system. His focus now is on investing in the long-term development of his teams to help his businesses continue to grow effectively. His greatest accomplishments in life have been marrying his beautiful wife and becoming a dad.
Lighting Pros
Lighting Pros is a premier provider of commercial holiday lighting solutions, specializing in creating festive atmospheres for businesses such as HOAs, hospitals, restaurants, and churches. The company focuses on delivering high-quality, professional Christmas lighting services, employing certified and insured professionals to ensure safe and durable installations. They also offer residential services, treating each home with care while providing a variety of decorative options, including roofer and gutterline lights, prelit wreaths and garlands, and custom orders tailored to client needs.
With a commitment to using only the finest materials, Lighting Pros aims to create memorable holiday experiences that last throughout the season. Their dedication to excellence has earned them recognition as one of the top 10 fastest-growing companies by the University of Georgia Alumni through the Bulldog 100 program. Clients can easily discuss their holiday lighting goals and receive complimentary quotes to transform their spaces into festive environments.
Website | Facebook | Instagram | LinkedIn
Topics Discussed in this Episode
00:00 Introduction and Welcome
01:41 Meet Matthew Efird, Founder of Lighting Pros
02:25 The Business of Outdoor Lighting
03:18 Commercial Success and the ROI of Outdoor Lighting
04:44 Matthew’s Backstory and Business Philosophy
06:57 Challenges and Quality in the Lighting Industry
22:00 Franchising Lighting Pros
26:17 Success Stories and Client Impact
29:10 Conclusion and Contact Information
30:07 Final Thoughts and Announcements
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
About North Fulton Business Radio and host John Ray
With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
