Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869)
In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains why clear messaging is more important than ever in today’s crowded digital world, how imposter syndrome often holds professionals back from showing up authentically, and why good writing starts with understanding rather than selling. Kerry also discusses the concept of human-centered marketing and how writing can build trust, clarity, and connection. Whether you are building a brand, refining your voice, or learning how to use AI responsibly, this conversation offers practical guidance for writing that resonates.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Kerry Fennell, The Writing Barn
Kerry Fennell is a copywriter and brand messaging strategist based in the Atlanta metropolitan area, known for her work with The Writing Barn. She specializes in helping B2B founders, business coaches, consultants, and service providers clarify and communicate their brand messaging to attract ideal clients and build trust.
Kerry is professionally trained in B2B copywriting through the American Writers and Artists Institute (AWAI) and holds a Content Marketing Certification from HubSpot Academy. Her approach is rooted in providing clarity, confidence, and impactful messaging while reducing the overwhelm often associated with marketing. With experience spanning marketing strategy, website copy, sales pages, and email campaigns, she also offers ghostwriting services for executives and founders in thought leadership and branding.
Kerry’s background includes roles in executive support, event planning, and admissions, and she is recognized for her faith-driven, purpose-filled work ethic and high emotional intelligence. Through The Writing Barn, she is dedicated to bringing authenticity and human connection back into marketing communications.
Topics Discussed in this Episode
00:00 Introduction and Welcome to North Fulton Business Radio
00:29 Guest Introduction: Kerry Fennell from The Writing Barn
02:03 The Importance of Brand Messaging
03:05 Kerry’s Career Journey and Passion for Writing
04:46 Challenges in Marketing and Overcoming Imposter Syndrome
08:10 Defining a Clear Brand Message
10:31 Human-Centered Marketing
14:25 The Role of AI in Marketing
25:18 Success Stories and Client Experiences
27:34 Conclusion and Contact Information
About North Fulton Business Radio and host John Ray
With over 860 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
Emmanuel Williams, CEO and co-founder, DetailXPerts
Angela Williams, President and co-founder, DetailXPerts
