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Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies

February 19, 2025 by John Ray

Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
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Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies, on The Price and Value Journey podcast with host John Ray

Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122)

In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert with over 20 years of experience and more than 400 completed valuations, discusses the unseen risks faced by small firms, including client selection, revenue management, and execution pitfalls. The conversation explores the implications of client concentration, the importance of strategic pricing, the impact of mindset on risk assessment, and practical tips for managing client relationships. Mike offers insights on maintaining business autonomy, handling imposter syndrome, and the value of transparent and strategic pricing. This episode is packed with strategies for mitigating business risks and optimizing decision-making in professional services.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Mike Blake, High Score Strategies

Mike Blake, High Score Strategies
Mike Blake, High Score Strategies

Mike is the CEO of High Score Strategies (HSS), a consultancy devoted to guiding clients to understand the value of their businesses and intangible assets for acquisition, investing, capital raising, disposition, and succession planning.

Investors and owners rely on Mike’s “information over validation” advisory approach, understanding that the questions he asks unearth hard but crucial answers that support their next transformative step or business stage.

Mike’s background spans 20+ years in valuation and 8 years in venture capital and investment banking. Before founding HSS, he served as Managing Partner with Brady Ware Arpeggio, Director of Valuation Services with Aprio (formerly Habif, Arogeti, & Wynne), and Managing Director with Adams Capital.

He is also a Special Lecturer at Georgia Tech, where he teaches graduate students about the valuation of emerging technologies and intellectual property, with a focus on Monte Carlo simulations and real options theory.

Mike founded and ran Startup Lounge, a nonprofit in Atlanta that helped connect hundreds of investors and startups over a decade. He currently serves on the board of the BVIUK (Business Valuation Institute UK).

He has coached six teams to victory in business plan competitions, leading to over $300,000 in cash prizes and nearly $2 million in services—including an entrepreneur who secured funding through ABC’s Shark Tank.

A highly engaging and deeply knowledgeable speaker, Mike has delivered 100+ presentations on a range of topics, including startup valuation, business appraisal, risk management, intellectual property, and emerging tech valuation.

He holds an MBA from Georgetown University and a BA from Franklin & Marshall.

Mike is multilingual, speaking fluently in English, Ukrainian, Russian, and French, and is conversant in Portuguese, German, and Spanish.

He currently lives with his family in Caldas Da Rainha, Portugal, about an hour outside of Lisbon.

Website | Mike’s LinkedIn | Firm LinkedIn | YouTube | Facebook

Topics Discussed in this Episode

00:00 Introduction to Risk Management
00:18 Meet Mike Blake: Valuation and Risk Expert
01:14 The Hidden Risks in Professional Services
03:41 Revenue Challenges for Small Firms
04:17 Execution and Malpractice Risks
05:16 Concentration Risk and Client Dependency
16:43 Client Due Diligence and Ownership
21:21 Naming Your Business and Succession Planning
25:22 Mindsets in Risk Management
26:53 Embracing Mistakes for Success
27:10 Mindsets: Scarcity, Fear, and Growth
27:34 The Impact of Poverty on Decision-Making
29:24 Professional Services and Poor Decisions
30:33 Managing Fear and Risk in Business
32:30 Imposter Syndrome and Pricing Challenges
38:19 The Language of Pricing
47:32 Radical Approaches to Pricing
51:03 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: client communication, client risk, High Score Strategies, imposter syndrome, Improved Decision Making, John Ray, Mike Blake, pricing, professional services, Risk Management, The Price and Value Journey

Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox

February 5, 2025 by John Ray

Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox, on The Price and Value Journey podcast with host John Ray
North Fulton Studio
Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox
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Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox, on The Price and Value Journey podcast with host John RayLessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121)

In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top three nationwide. Chris discusses his journey from a successful corporate career to entrepreneurship, highlighting the challenges and insights he gained from starting his business from scratch. They discuss the importance of self-awareness, overcoming funks, and the impact of pricing and value on business success. Chris also highlights the significance of mentorship, setting the right prices, and recognizing the value delivered to customers. His insights include the necessity of understanding one’s business costs, process development, and customer relationships, culminating in the personal growth and business achievements he’s made.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Chris Lalomia, Founder and CEO, The Trusted Toolbox

Chris Lalomia, Founder and CEO, The Trusted Toolbox, with host John Ray on The Price and Value Journey podcast
Chris Lalomia, Founder and CEO, The Trusted Toolbox

Chris Lalomia is the CEO of The Trusted Toolbox. He also hosts the Small Business Safari podcast and is the author of the book From the Zoo to the Wild: Your Guide to Entrepreneurial Freedom and Wealth.

Chris Lalomia is a successful entrepreneur and change leader who has built on his experience working with the largest companies in America to start his own business from scratch. He brings his unique style to leadership to build a culture of professionalism in the blue-collar world of home renovations. He left the corporate zoo, ventured into the entrepreneurial wild and started The Trusted Toolbox: Home Repair and Projects in 2008. YES, he started a business right before the Great Recession, so he admits that timing the market is not his strength. He survived through that time and has grown his business into a multimillion-dollar handyman and remodeling company, which has won numerous awards in Atlanta, GA.

Chris is originally from Jackson, MI, and he uses his hand to show where he lives. He went to college and earned his bachelor’s and master’s degrees in mechanical engineering. His path to business ownership was similar to most people’s journey to their current position… spinning and winding… His first engineering job was at Curtiss-Wright Flight Systems making airplane parts, but soon realizing he needed to add some other business skills to his resume, he joined Accenture and began working with large banks to help them merge, which led him to SunTrust (now Truist), where he transformed the commercial loan operations department… That meandering path led him to leap into starting his own business, The Trusted Toolbox, in 2008.

 Website | LinkedIn | Instagram | Facebook

The Trusted Toolbox

The Trusted Toolbox is a leading provider of professional handyman services and home remodeling solutions in the Metro Atlanta area. With over 15 years of experience serving over 16,000 homeowners, the company specializes in a wide range of home repair and improvement projects, including kitchen and bathroom remodels, basement renovations, deck repairs, door replacements, and wood rot repair.

Committed to delivering exceptional results with a customer-centric approach, The Trusted Toolbox employs a team of skilled professionals who are fully insured, background checked, and dedicated to ensuring 100% customer satisfaction. The company’s local expertise, efficiency, and attention to detail have earned it numerous awards and accolades, solidifying its reputation as a trusted partner for homeowners in Alpharetta, Atlanta, Athens, and the surrounding areas.

Website | Instagram | Facebook | X (Twitter)

Topics Discussed in this Episode

00:00 Introduction and Welcome to Chris Lalomia
00:50 Corporate Life to Entrepreneurship
01:29 The Zoo Metaphor
02:44 Challenges of Leaving Corporate
07:27 Mindset Shifts and Skill Development
16:14 Mentorship and Networking
21:52 Pricing Strategies and Value
29:32 Customer Willingness to Pay for Convenience
29:42 Understanding Millennial and Gen X Mindsets
30:49 The Shift from DIY to Outsourcing
33:41 Training Employees to Reflect Company Values
35:39 The Importance of Reviews and Customer Feedback
40:17 Overcoming Business Challenges and Personal Funk
51:53 Future Goals and Business Expansion
54:59 Conclusion and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host and producer and owns the North Fulton (Georgia) affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Chris Lalomia, funk, handyman, handyman services, home improvement, home remodeling, home repair, John Ray, pricing, Small Business Safari, The Price and Value Journey, The Trusted Toolbox, value

John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove

September 25, 2024 by John Ray

John Ray, author of The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove
North Fulton Studio
John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove
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John Ray, author of The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove

John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114)

John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and Richard discuss the concept of The Generosity Mindset™, which is central to John’s book. The discussion offers insights on how service providers can understand the value they deliver to clients, price that value effectively, and overcome common mindsets that hold them back. John also explains the importance of having detailed value conversations with clients and presenting them with tailored options to better meet their needs.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:20 Guest Appearance on Organization Conversation
01:21 Introduction to John Ray and His Book, The Generosity Mindset
02:41 The Importance of Pricing in Business
07:17 Understanding Tangible and Intangible Value
12:11 Overcoming Entrepreneurial Mindsets
17:40 Conducting Value Conversations with Clients
23:25 Delivering Options: Good, Better, Best
24:17 The Magic of Offering Choices
26:10 Pricing Strategies and Common Pitfalls
31:33 Networking and the Generosity Mindset
33:26 Other Insights from the Book
38:41 Conclusion and Final Thoughts

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Amazon, iHeart Radio, and others.

Richard Grove, Wall Control

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

Richard Grove‘s background is in engineering, but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team, based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive, they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot, and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control, he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advice through his website, ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset, growing and scaling Wall Control through a multitude of challenges to become the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard:

Instagram | Twitter | LinkedIn | Richard’s Website

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: John Ray, Organization Conversation, Price and Value Journey, pricing, professional services, Richard Grove, The Generosity Mindset, The Price and Value Journey, value, Wall Control

Do You Really Know Your Competition?

September 11, 2024 by John Ray

Do You Really Know Your Competition, The Price and Value Journey Podcast with host John Ray
North Fulton Studio
Do You Really Know Your Competition?
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Do You Really Know Your Competition, The Price and Value Journey Podcast with host John Ray

Do You Really Know Your Competition? (The Price and Value Journey, Episode 113)

In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from DIY solutions to client procrastination and unexpected market influences. John uses real-world examples from various industries to illustrate his points and emphasizes the importance of recognizing these hidden competitors. Additionally, he explains how this understanding can be leveraged to improve pricing strategies and ultimately enhance the perceived value of services.

The Price and Value Journey is presented by John Ray and produced by Business RadioX® – North Fulton.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:25 Understanding Hidden Competition
00:43 Examples of Unexpected Competitors
02:19 The Importance of Recognizing Hidden Competitors
02:44 Strategies to Shift Perceived Value
03:47 Conclusion and Final Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: competition, competitors, John Ray, pricing, professional services, The Price and Value Journey

Should You Discount Your Services When You’re Starting Out?

April 8, 2024 by John Ray

Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset
North Fulton Studio
Should You Discount Your Services When You're Starting Out?
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Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset

Should You Discount Your Services When You’re Starting Out?

John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing can anchor client expectations of price and value, making it hard to adjust perceptions of value later. Ray advocates engaging in value conversations with clients before discussing pricing and positioning services as an investment with a return.

This episode was adapted from the August 17, 2023 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Embarking on the Price and Value Journey
00:05 The Pitfalls of Discount Pricing for New Businesses
01:17 Understanding the Anchoring Effect in Pricing
02:18 A Real-Life Example of Anchoring: The Athletic
03:52 Navigating Business Challenges with Value Conversations
06:04 Crafting Service Options and Setting Prices
06:58 Laying the Foundation for Long-Term Business Success
07:28 Exploring Further: The Generosity Mindset Book

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: discounting, John Ray, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, The Generosity Mindset, value, value pricing

Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates

March 27, 2024 by John Ray

Hal Clifford, Hal Clifford Associates
North Fulton Studio
Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates
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Hal Clifford, Hal Clifford Associates

Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates

On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you’ve always dreamed about. Hal shared insights into the ghostwriting process, the importance of a good writer-client relationship, and the strategic benefits of publishing a book for business professionals. With a rich background in editing and developing bestsellers, Hal delves into his journey from magazine editing to ghostwriting, the distinctions between ghostwriting, editing, and coaching, and offers practical advice for selecting a ghostwriter. The discussion covers the emotional journey of book writing, the process from interviews to publication, and the business case for professionals to publish, emphasizing that the return on investment largely comes from enhanced credibility and client engagement rather than book sales themselves.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Hal Clifford, Hall Clifford Associates

Hal Clifford
Hal Clifford, Hal Clifford Associates

Hal Clifford has dedicated over four decades to the craft of writing and editing, leaving a significant mark in the literary world. He has played a pivotal role in editing New York Times bestseller David Goggins’ books Can’t Hurt Me and Never Finished. His expertise also extends to developing multiple Wall Street Journal and USA Today bestsellers, such as Joe Mechlinski’s Shift the Work and Krister Ungerböck’s 22 Talk Shifts. Clifford’s editorial acumen has been recognized in book reviews by the New York Times, including works like Ginger Strand’s Killer on the Road and Inventing Niagara, as well as James Prosek’s Eels.

Clifford is also the author of the upcoming title Blackout Punch, highlighting the fastest-growing, most notorious beverage in America. Having written three published nonfiction books under his own name, he deeply understands the immersive process of living with a subject for extended periods of time. His career milestones include serving as the Editor in Chief at Scribe Media, an independent publishing company, up until early 2023. He left Scribe Media to establish his own venture, Hal Clifford Associates, focusing on ghostwriting, editing, and publishing.

His previous role as the Executive Editor at Orion magazine saw Clifford edit stories that were finalists for the National Magazine Award for Best Essay and pieces included in Best American Science and Nature Writing. The magazine’s receipt of the Utne General Excellence Award distinguished his tenure at Orion. Clifford’s collaborative efforts with renowned writers such as Wendell Berry, Barry Lopez, Rebecca Solnit, Terry Tempest Williams, Bill McKibben, and many other talented individuals, underscore his significant contributions to literature and the broader publishing industry.

Website | LinkedIn

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey with John Ray
00:04 The Journey of Writing and Publishing a Book
01:01 Introducing Hal Clifford: A Master Ghostwriter
02:36 Hal Clifford’s Ghostwriting Journey and Philosophy
04:16 Understanding the Roles: Ghostwriter, Editor, and Book Coach
06:58 Choosing the Right Path for Your Book
08:27 Evaluating and Hiring the Right Ghostwriter
19:16 The Ghostwriting Process: From Interviews to Manuscript
23:14 The Ghostwriting Process: From Draft to Publication
24:24 Adapting to the Author’s Style and Utilizing Existing Content
25:27 Navigating the Emotional Journey of Writing a Book
27:36 The Challenges of Revisions and Editing
29:06 Personal Stories: The Power and Peril of Vulnerability
32:50 The Timeline and Accountability in Book Publishing
36:07 The True Value of Publishing a Business Book
42:29 Connecting with the Author and Final Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Ghostwriter, ghostwriting, Hal Clifford, Hal Clifford Associates, hiring a ghostwriter, John Ray, pricing, professional services providers, The Price and Value Journey, value, writing a book

The Paradox of The Generosity Mindset™

March 25, 2024 by John Ray

The Paradox of The Generosity Mindset™, John Ray
North Fulton Studio
The Paradox of The Generosity Mindset™
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The Paradox of The Generosity Mindset™, John Ray

The Paradox of The Generosity Mindset™

John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it’s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes how focusing on others’ needs leads to trust, goodwill, and building a reputation as a professional of value. He advocates for a business approach that balances generosity with financial health, enabling professionals to create sustainable businesses that contribute to their communities and to their own personal fulfillment.

This episode was adapted from the February 15, 2024 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Welcome to the Price and Value Journey
00:07 The Counterintuitive Nature of Generosity in Pricing
00:34 The Paradox of Charging for Service
01:12 The Importance of Business Sustainability
02:16 Introducing the Generosity Mindset
03:11 The Power of Listening and Understanding
03:43 The Paradox and Power of Generosity
04:24 Creating a Virtuous Cycle of Trust and Prosperity
05:01 The Impact of Generosity on Professional Growth
05:31 Sustainability and Community Contribution
06:04 Conclusion and Invitation

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Author, John Ray, Price and Value Journey, pricing, professional services firms, professional services providers, The Generosity Mindset, The Price and Value Journey, value, value pricing

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

March 20, 2024 by John Ray

Bernadette Harris, The BTB Advisory Firm
North Fulton Studio
From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm
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Bernadette Harris, The BTB Advisory Firm

From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm

Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified fraud examiner dedicated to aiding small businesses. Her narrative includes navigating the successes and challenges of entrepreneurship, the pressure that built up over the years, how the pandemic amplified that pressure, and a health scare that led to a pivotal decision to drastically cut down her client list. Bernadette also discussed her transition towards a CEO role, moving out of day-to-day operations, and her move to Mérida, Mexico, to live as an expat. This move, she emphasized, was a crucial step in reshaping her business to focus on providing comprehensive services to a curated list of clients, significantly contributing to her firm’s evolution and her personal rejuvenation.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Bernadette L. Harris, Founder and CEO, The BTB Advisory Firm

Bernadette L. Harris is the CEO and Forensic Accountant at The BTB Advisory Firm, a small business accounting firm focused on helping entrepreneurs make confident financial decisions and propel their businesses forward. With over 20 years of experience, she has helped numerous small business leaders gain a handle on their finances, understand their financial picture, and positively impact their bottom line.

Bernadatte is not only an award-winning tax and forensic accountant, but she is also a bestselling author and keynote speaker. She holds an MBA from Keller Graduate School of Management and an MS from Carlow University. Her professional certifications include Certified Fraud Examiner and QuickBooks Certified ProAdvisor.

Bernadette is passionate about empowering small business owners with financial literacy and expertise. Through her firm, she provides high-quality financial data, advice, and strategies to help clients make informed decisions and achieve long-term success. Her clients praise her ability to ease their fears, help them understand their financial picture, and positively impact their profits.

With a strong educational background, professional certifications, and decades of experience, Bernadette has established herself as a trusted advisor and advocate for small business owners seeking financial guidance and growth.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey with Bernadette Harris
01:44 The Evolution of Bernadette’s Accounting Firm
04:02 Navigating the Pandemic: Challenges and Growth
06:14 A Personal Health Crisis Leads to Major Changes
10:43 Strategic Business Shifts and Becoming an Expat
15:44 The Difficult Decision to Let Go of Clients
20:46 Revamping the Team and Embracing Remote Work
22:59 Embracing Remote Work and Flexibility
24:07 The Power of Location Independence
25:59 The Role of Coaching in Business Transformation
28:40 Stepping into the CEO Role: A New Leadership Paradigm
32:33 Navigating Business and Personal Growth from Mexico
38:23 Envisioning the Future: Business Evolution and Client Relationships
42:21 Connecting with Bernadette
43:17 Closing Thoughts

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on: building a service practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at a price that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: advisory services, Bernadette Harris, BTB Advisory Firm, CPa, expat, John Ray, Mexico, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

John Ray, Author of The Generosity Mindset, joins Richard Grove on the Organization Conversation Podcast Radio Show

February 21, 2024 by John Ray

John Ray, The Generosity Mindset
North Fulton Studio
John Ray, Author of The Generosity Mindset, joins Richard Grove on the Organization Conversation Podcast Radio Show
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John Ray, The Generosity Mindset

John Ray, Author of The Generosity Mindset, joins Richard Grove on the Organization Conversation Podcast Radio Show (Organization Conversation, Episode 58)

Organization Conversation host Richard Grove welcomed John Ray behind the mic, as John is normally in the background as the producer of the show. John is also a business consultant for service providers, and the conversation revolved around John’s newly published book, The Generosity Mindset. John emphasizes that focusing on intangible values can transform the way service providers view their services and their pricing strategy. He discussed the concept of “value dialogues” with clients to uncover the intangible value that clients find in the outcomes service providers produce. He also advised against standard pricing strategies such as pricing by the hour or pricing based on costs, which fail to capture the clients’ perception of value. Furthermore, he suggests three-tiered pricing (Good, Better, Best) based on different levels of service to let customers choose based on their perceived value. He also emphasized the need for networking and mutual support among service professionals. John notes that practicing The Generosity Mindset™ can significantly enhance a unique perception of a professional’s value and transform their business.

Organization Conversation is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

John Ray, Author of The Generosity Mindset

John Ray, Author, The Generosity Mindset
John Ray, Author, The Generosity Mindset

John Ray is a pricing, value, and business development consultant for professional services providers. His passion is to help solopreneurs and small firm service providers thrive by using The Generosity Mindset™.  John is the author of The Generosity Mindset:  A Journey to Business Success by Raising Your Confidence, Value, and Prices.

John Ray, The Generosity MindsetIn his business advisory practice, John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is also a podcast show host and producer, and he owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is the host of North Fulton Business Radio and The Price and Value Journey. North Fulton Business Radio, the longest-running podcast in the North Fulton region of Georgia, features a wide range of business and community leaders. The Price and Value Journey is devoted to solo and small firm professional services providers and covers issues such as pricing, value, and business development.

Website | LinkedIn

Topics Discussed in this Interview

00:00 Introduction and Welcome
00:31 Introducing the Guest: John Ray
01:11 John’s New Book: The Generosity Mindset
01:43 John’s Journey in Business and Pricing
02:10 The Importance of Pricing in Business
03:51 The Generosity Mindset Explained
05:23 Understanding the Value of Your Service
10:44 Overcoming Mindset Obstacles in Business
15:28 Conducting Value Conversations with Clients
18:47 Differentiating Yourself in the Market
21:08 Setting the Right Price for Your Service
22:05 Understanding the Value of Your Services
22:26 The Power of Offering Options
22:41 The Magic of Three: Good, Better, Best
25:14 The Impact of Pricing on Your Business
27:13 The Pitfalls of Inadequate Pricing
30:08 The Power of Networking and Generosity
33:58 The Role of Podcasting in Professional Services
35:12 Final Thoughts and Where to Find More Information

 

About Organization Conversation

Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Richard Grove, Wall Control

Richard Grove, COO, Wall Control, Small Business Consultant, and Host of Organization Conversation

Richard Grove‘s background is in engineering, but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.

Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time, Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.

In 2008, it became apparent that for the family business to survive, they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot, and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.

Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.

Connect with Richard:

Instagram | Twitter | LinkedIn | Richard’s Website

About Wall Control

The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.

Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.

The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.

Connect with Wall Control:

Company website | Facebook | Instagram

Tagged With: Author, Business Development, John Ray, Organization Conversation, pricing, professional services, professional services providers, Richard Grove, The Generosity Mindset, value, Wall Control

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